Currently working as Country Head of GrabAds Indonesia - GRAB( Ride Hailing and Food delivery app in SEA region)having a Electronic Engineering background and PGCSM in Marketing (IIM- Kozhikode) with over 20 years plus of experience in digital media sales, online advertising, web advertising, mobile advertising, and digital marketing agency settings and in past worked as Head of Digital ads sales, at Viu (Indonesia). as Revenue Head SonyLiv (Sony Pictures OTT App) , Ads Sales Head for Flipkart Internet PVT Ltd (Walmart India e-commerce), Star TV – Disney (Managing Hotstar and Offline TV Ad sales).