Senior Executive with 25+ years of Brand, Comms & Marketing, CX reponsibilities. Group CMO at CIMB HQ in Malaysia with over 9 Years in Banking. previously as VP, Director in Indosat, GSK MY, Heineken/Multi Bintang and Unilever. Started his career in Sampoerna and Coca-Cola. MSc (Hons) from Univ of Liverpool UK.