Campaign created for brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections.
Turkey – Lead Generation / Direct Response / Conversions
Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.
Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.
Fenerbahce Spor Kulubu and
LACIVERT Digital Services
/ 4PLAY Mobile Creative People
Marketing Objectives Channel
Turkey – Consumer Promotions
Campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising to support the sales and marketing of a product or service. Includes demos, coupons, rebates, exhibitions/trade shows, and games. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers)
Driving culture-shifting creativity, entries will need to demonstrate ideas intended to change gender inequality; that is, work which sets out to positively impact ingrained gender inequality, imbalance or injustice. Smarties recognizes, work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising, such examples in advertising might be using female voice over or using female role models from real life, which would unsteriotype common perceptions in society. Work can be for any commercial or non profit reasons, regardless of the product or service being advertised.
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
Any application that provides information, entertainment, productivity or utility for the customer. Mobile App can be part of a broader marketing strategy or a stand-alone brand experience. Both short-term apps for a specific moment in time as well as longer term apps are eligible for this category.
Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.
Advertising on a website which allows your brand to fit into – and not disrupt – the audience experience. The ads follow the natural form and function of the user experience in which it is placed or is relevant to the page’s content. Includes in-game, in-video, behavioral advertising, or native advertising.
Current research indicates that 4 out of 10 people conduct their searches exclusively on mobile during a typical day. This category showcases the ever-important campaigns that have search at their core.
Campaign that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and service.
Algida Maraş Usulü and
Standby Creative Group
/ Boomads
Media Channel
Turkey – Social Messaging / Chat Apps / Text Messaging
This category focuses on the use of SMS/MMS and messaging platforms such as WhatsApp, Facebook Messenger, WeChat, Line etc., to brilliantly bring a marketing campaign to life. Examples could include (but are not limited to): activation of marketing programs, customer acquisition, engagement and conversion.
Türkiye İş Bankası and
Türkiye İş Bankası
/ VMLY&R İstanbul
Media Channel
Turkey – Cross Channel Integration
Campaign utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.
Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc.
Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.
Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. Includes 360° video, shoppable video, personalized video, etc.
Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement.
Emotion and
MG Media | Goodroll
/ Goodroll
/ Goodroll
Marketing Objectives Channel
Turkey – Data/Insights
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Detail the role that data had within the campaign strategy in achieving the brand and business goals (targeting, engaging, customer loyalty, retention, etc.).
Mobile and Ecommerce solutions improving or enhancing the customer buying experience, creating increased engagement and commercial success. Includes in-app purchasing, mobile banking, virtual marketplace apps (i.e. Amazon mobile app), or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.
Campaigns and programmes that show innovative thinking and solutions to reach consumers during the pandemic. It could cover using platforms in new and innovative ways; using technology to launch new products, new channels, or new features.
Driving culture-shifting creativity, entries will need to demonstrate ideas intended to demonstrate inclusivity throughout the pandemic (which can include showing changes in gender inequality); that is, work which sets out to positively impact inclusivity. Smarties recognises, work that implicitly or explicitly addresses these issues. Work can be for any commercial or non-profit reasons, regardless of the product or service being advertised.
Campaigns that enrich digital experiences or enable new methods of connecting with the consumer allowing seamless experience and keeping in mind social distancing norms. Mobile should play a key role in enhancing consumer experience & engagement.
