Marketing Objectives Channel
Vietnam – Brand Awareness / Experience
Campaign created for brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections.
Castrol and Mindshare Vietnam
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BITI'S HUNTER and DENTSU REDDER / CARAT
THE COFFEE HOUSE and THE PURPOSE GROUP / CHILDREN OF, LUCIDigital, MOVING PIXELS STUDIO
Bayer / Redoxon and Carnival / Mediacom
Bia Việt and Phibious Vietnam / Redstar
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HEAD & SHOULDERS and DENTSU REDDER / MEDIACOM
Maybelline New York and Circus Digital/ Tiktok/ Starcom / Circus Digital
Marketing Objectives Channel
Vietnam – Consumer Promotions
Campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising to support the sales and marketing of a product or service. Includes demos, coupons, rebates, exhibitions/trade shows, and games. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers)
Heineken and Leo Burnett Vietnam / Digitas, MSL, Prodigious, Metub, Galaxy Communications
Golden Digital - Vizeum/ Abbott and Golden Digital
Tiki and Carnival
Grab and Mindshare Vietnam
Castrol POWER1 ULTIMATE and Mindshare Vietnam
Marketing Objectives Channel
Vietnam – Lead Generation
Campaigns that generated prospects and leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. This can also include relationship building and CRM campaigns.
Heineken Vietnam Brewery Limited (HVBL) and Dentsu Services Vietnam / Hakuhodo / Dentsu Redstar/Hakuhodo/ICON/Yeah 1
ZaloPay and Adtima
Shell Advance and Mediacom
Vietnam International Commercial Joint Stock Bank and ZEE agency / VIB
Ford Everest and Mindshare Vietnam
Marketing Objectives Channel
Vietnam – Product / Service Launch
Work that launched or re-launched a product or service to address the unaddressed needs of customers, remain competitive and achieved growth and measurable success. Be specific as to what made this launch effective. Ex: product/service innovation, change in packaging, design, technology, operation change, etc.
VinFast and Pencil Group / Hakuhodo / Aurora / Aurora / Pmax / KC / VinFast
Castrol and Mindshare Vietnam
Heineken and Leo Burnett Vietnam / Digitas, MSL, Prodigious, Metub, Galaxy Communications
Warrior and Mango Digital / Spark/ Ogilvy Vietnam
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BITI'S HUNTER and DENTSU REDDER / CARAT
Heineken Vietnam Brewery Limited (HVBL) and Dentsu Services Vietnam / Hakuhodo / Dentsu Redstar/Hakuhodo/ICON/Yeah 1
Marketing Objectives Channel
Vietnam – Social Impact / Not-For-Profit
Campaigns for not-for-profits or government agencies that create significant social change and/or deliver against a public service. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefitted your organization.
Grab and Mindshare Vietnam
Google Search and Toaster / Essence
Lazada Vietnam and Admicro - VCCorp
RSVP JSC. and RSVP JSC.
TECHCOMBANK and CLICKMEDIA
TikTok and Fortune Media / Ogilvy (PR Agency), Goo (Event Agency) / ByteDance
Media Channel
Vietnam – Cross Channel Integration
Campaign utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.
MAGGI and OGILVY VIETNAM / ZENITH MEDIA
Heineken Vietnam Brewery Limited (HVBL) and Dentsu Red Star / Lava / Dentsu Services Vietnam
Head and Shoulders (H&S) and DENTSU REDDER / MEDIACOM
BECK’S ICE and The Purpose Group / Adtima / Adtima
Castrol and Mindshare Vietnam
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HONDA and DENTSU REDDER / PINETECH MEDIA
Media Channel
Vietnam – Cross Mobile Integration
Campaigns which integrate a minimum of 3 mobile applications or mediums (i.e., apps, mobile web, messaging, video, display, search, etc.). Submissions for this category should hit the above marks and be strategically customized for each experience.
PROSPAN and DENTSU REDDER
Heineken Vietnam Brewery Limited (HVBL) and Dentsu Services Vietnam / Hakuhodo / Dentsu Redstar/Hakuhodo/ICON/Yeah 1
Redoxon and Mediacom Vietnam / Carnival
Solite Vietnam and Publicis Vietnam & Spark Foundry Vietnam / Spark Foundry Vietnam
Coca-Cola and Mediacom / Carnival
Media Channel
Vietnam – Gaming / Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
Castrol POWER1 ULTIMATE and Mindshare Vietnam
Gillette and Mediacom Vietnam
Media Channel
Vietnam – Mobile App (includes mCommerce Solutions)
Any application that provides information, entertainment, utility, or commerce for the customer. The mobile app can be part of a broader marketing strategy or a stand-alone brand experience. Category also includes in-app purchasing, mobile banking apps, mobile commerce apps, loyalty apps, etc.
Panasonic nanoeX and HAKUHODO / Grab
AB InBev and Adtima
MB Bank and ACCESSTRADE VIET NAM / ACCESSTRADE VIETNAM
FE CREDIT and PMAX
Media Channel
Vietnam – Social Media Marketing
Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.
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CHINSU CHILI and DENTSU REDDER / iProspect
Heineken and Leo Burnett Vietnam / Digitas, MSL, Prodigious, Metub, Galaxy Communications
Maybelline New York and Circus Digital/ Tiktok/ Starcom / Circus Digital
TECHCOMBANK and CLICKMEDIA
Calcium Corbiere and Mindshare Vietnam / Innity Vietnam
AQUA and Mango Digital
Technology Channel
Vietnam – Programmatic and Machine Learning
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc.
Ford Everest and Mindshare Vietnam
Nestlé Acti-V and Adtima
Ford Ranger and Mindshare Vietnam
Shell and Mediacom / Silverpush
Technology Channel
Vietnam – Mobile Audio / Voice
Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce your brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms Pandora, Spotify, YouTube, etc.
Heineken Vietnam Brewery Limited (HVBL) and Dentsu Red Star / Lava / Dentsu Services Vietnam
Coca-Cola and Mediacom / Carnival
La Vie and Mediacom / Metub
Technology Channel
Vietnam – Digital Out-of-Home (DOOH)
Digital out of home advertising is the integration of offline out-of-home advertising with digital elements. This includes any out-of-home (OOH) display, digital billboard or digital signage that can change its advertising content remotely using addressable electronic, LED, and screen technology but excludes TV advertising and radio advertising. It does not include vinyl or static billboards, bus shelters or other static displays or panels.
Castrol and Mindshare Vietnam
Technology Channel
Vietnam – Innovation
Innovative and transformative ideas, devices, methods, or unique marketing concept that push the boundaries of modern marketing, resulting in significant business impact for a brand. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology.
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BAEMIN and Dentsu Redder / W Media X Baemin Inhouse Creative / Baemin x W Media x Dentsu Redder
Heineken and Leo Burnett Vietnam / Digitas, MSL, Prodigious, Metub, Galaxy Communications
Digital / Absolut/ Pernod Ricard and DSquare
Bayer / Redoxon and Carnival / Mediacom
Vo Lam Truyen Ky 1 Mobile and Innity Vietnam
Ford Ranger and Mindshare Vietnam
Technology Channel
Vietnam – Location Targeting
Use of GPS, geolocation and/or proximity technologies to connect to customers with the most relevant message when and where they are most likely to act. This category can include one-off executions or longer-term campaigns but must include specifics on impact against your marketing goals.
Bia Việt and Phibious VN / Redstar
Head and Shoulders (H&S) and DENTSU REDDER / MEDIACOM
Media Channel
Vietnam – User Generated / Influencer Marketing
Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc.
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HEAD & SHOULDERS and DENTSU REDDER / MEDIACOM
ZaloPay and Adtima
Maybelline New York and Circus Digital/ Tiktok/ Starcom / Circus Digital
Heineken and Leo Burnett Vietnam / Digitas, MSL, Prodigious, Metub, Galaxy Communications
Warrior and Mango Digital / Spark/ Ogilvy Vietnam
Technology Channel
Vietnam – Video Advertising
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. Includes 360° video, shoppable video, personalized video, etc.
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HONDA and DENTSU REDDER / PINETECH MEDIA
Antibio Pro and Carnival / Mediacom
Reckitt Benckiser / Gaviscon and Dentsu McGarryBowen
Castrol and Mindshare Vietnam / Ogilvy Vietnam
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BITI'S HUNTER and DENTSU REDDER / CARAT
Head and Shoulders (H&S) and DENTSU REDDER / MEDIACOM
Creative Awards
Vietnam – Best Brand Experience in Mobile Rich Media
This is a category that awards a mobile creative that embodies a brand’s philosophy and identity and creates an immersive and interactive experience keeping the brand at the core. It makes a user engage with a brand on the whole and creates top level recall and recognition in the user’s mind.
Heineken and Leo Burnett Vietnam / Digitas, MSL, Prodigious, Metub, Galaxy Communications
MAGGI and OGILVY VIETNAM / ZENITH MEDIA
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BAEMIN and Dentsu Redder / W Media X Baemin Inhouse Creative / Baemin x W Media x Dentsu Redder
Creative Awards
Vietnam – Most Engaging Mobile Creative
This is a category that awards a mobile creative on its post click performance. It measures the engagement levels of the user after the first point of interaction and how engaged a person remained as the ad progressed. It takes into consideration how long the user remained on the ad and whether they shared the experience forward on social media.
Heineken and Leo Burnett Vietnam / Digitas, MSL, Prodigious, Metub, Galaxy Communications
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BITI'S HUNTER and DENTSU REDDER / CARAT
Antibio Pro and Carnival / Mediacom
Ford Everest and Mindshare Vietnam
PROSPAN and DENTSU REDDER
Creative Awards
Vietnam – Best Data Driven Display Creative
Intelligent use of data insights for scaled personalization of creatives to drive campaign and business objectives. Data insights could be based on audiences, context or from offline input (e.g. pollution API)
P&G and Mediacom Vietnam
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