Marketing Objectives Channel
EMEA – Brand Experience
Campaign created for brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections.
Algida Max and Standby Creative Group
Yumos and Wunderman Thompson Turkey
Dove and Mindshare Sweden / Atomic Digital Design
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
Canesten and Bayer PLC / Brook, Thompson Brand Partners, MediaCom, Mind+Matter
Yumos and Wunderman Thompson Turkey
Yumos and Wunderman Thompson Turkey
Kotex and Mindshare Russia
Marketing Objectives Channel
EMEA – Lead Generation / Direct Response / Conversions
Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.
Tinkies and Hellosquare
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
AXA SİGORTA and WAVEMAKER
Algida and Standby Creative Group / Mindshare Turkey
Trendyol and newton.ddc
Marketing Objectives Channel
EMEA – Product / Services Launch
Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
Tinkies and Hellosquare
DenizBank and AdXclusive / AdColony / AdColony
Disney and AdColony / Publicis Denmark
Arçelik and -99 design studio
Kotex and Mindshare Russia
Türkiye İş Bankası and Publicis İstanbul / Türkiye İş Bankası
Marketing Objectives Channel
EMEA – Consumer Promotions
Campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising to support the sales and marketing of a product or service. Includes demos, coupons, rebates, exhibitions/trade shows, and games. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers)
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
Yumos and Wunderman Thompson Turkey
Domino's Pizza and Arena Media Spain
The Coca-Cola Company and Carat Turkey | Goodroll | Deezer / Goodroll / Carat
Türkiye İş Bankası and Türkiye İş Bankası / VMLY&R İstanbul
Media Channel
EMEA – Gaming / Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
L'Enfant Bleu and Havas Sports & Entertainment
Yumos and Wunderman Thompson Turkey
Fast & Furious 9 and MSIX
Skechers and MINDSHARE SPAIN
Unilever and Mindshare Turkey
Mastercard and Nabulu / Nays
Media Channel
EMEA – Mobile App
Any application that provides information, entertainment, productivity or utility for the customer. Mobile App can be part of a broader marketing strategy or a stand-alone brand experience. Both short-term apps for a specific moment in time as well as longer term apps are eligible for this category.
Kinder and Gameloft
Kotex and Mindshare Russia
Yapı Kredi and Yapı Kredi
The Coca-Cola Company and Carat / Kaizen Technology / Wunderman
Media Channel
EMEA – Social Media Marketing
Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
Kotex and Mindshare Russia
Dove and Mindshare Sweden / Atomic Digital Design
Mentadent and Mindshare
Bulldog and Mindshare Spain
Migros Ticaret A.Ş. and Ingage Dijital Pazarlama / Revolvia
Pepsi and OMD Turkey
Media Channel
EMEA – Mobile Search
Current research indicates that 4 out of 10 people conduct their searches exclusively on mobile during a typical day. This category showcases the ever-important campaigns that have search at their core.
Trendyol and newton.ddc
Media Channel
EMEA – Social Messaging / Chat Apps / Text Messaging
This category focuses on the use of SMS/MMS and messaging platforms such as WhatsApp, Facebook Messenger, WeChat, Line etc., to brilliantly bring a marketing campaign to life. Examples could include (but are not limited to): activation of marketing programs, customer acquisition, engagement and conversion.
Kotex and Mindshare Russia
Türkiye İş Bankası and Türkiye İş Bankası / VMLY&R İstanbul
Technology Channel
EMEA – Innovation
Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
Yumos and Wunderman Thompson Turkey
L'Enfant Bleu and Havas Sports & Entertainment
Amazon Prime Video and AdColony / Initiative
Samsung and AdColony / Publicis Media Denmark
Meta UK and Meta UK / Facebook UK
Nespresso and PATH GmbH / YOC Mobile Advertising GmbH
Ruffles and OMD Turkey
Technology Channel
EMEA – Location Based Services or Targeting
Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.
Kotex and Mindshare Russia
The Coca-Cola Company and Carat / OGILVY
Finish and Havas Turkey
Technology Channel
EMEA – Video Advertising
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. Includes 360° video, shoppable video, personalized video, etc.
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
Amazon Prime Video and AdColony / Initiative
Samsung and AdColony / Publicis Media Denmark
Extra and AdColony / PHD Media
Algida and Standby Creative Group / Mindshare Turkey
Hasbro Nordic and AdColony / Mediacom Denmark
Doritos Turkey and OMD Turkey
Marketing Objectives Channel
EMEA – Data/Insights
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Detail the role that data had within the campaign strategy in achieving the brand and business goals (targeting, engaging, customer loyalty, retention, etc.).
Tinkies and Hellosquare
Tadım and Neodigital / Etcetera
Algida and Standby Creative Group / Mindshare Turkey
Poundland and Bind
The Coca-Cola Company Turkey and newton.ddc / Carat Turkey, Starcom Pakistan, Universal McCann MENA
The Coca-Cola Company and Carat / OGILVY
Sanofi and Mindshare / Mindshare Turkey
Pepsi and OMD Turkey
Marketing Objectives Channel
EMEA – Gender Equality in Advertising
Driving culture-shifting creativity, entries will need to demonstrate ideas intended to change gender inequality; that is, work which sets out to positively impact ingrained gender inequality, imbalance or injustice. Smarties recognizes, work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising, such examples in advertising might be using female voice over or using female role models from real life, which would unsteriotype common perceptions in society. Work can be for any commercial or non profit reasons, regardless of the product or service being advertised.
Türkiye İş Bankası and Publicis İstanbul / Türkiye İş Bankası
Business Transformation 2021
EMEA – Social Responsibility
Campaigns that have integrated ongoing medical advice into their branding communication messages across all media platforms during the crisis.
Algida Max and Standby Creative Group
ARZUM and WAVEMAKER / TBWA
Business Transformation 2021
EMEA – Technology Innovation
Campaigns and programmes that show innovative thinking and solutions to reach consumers during the pandemic. It could cover using platforms in new and innovative ways; using technology to launch new products, new channels, or new features.
Arçelik and -99 design studio
L'Enfant Bleu and Havas Sports & Entertainment
Yumos and Wunderman Thompson Turkey
Cebimdeki Danisman and ING Turkey
Ruffles and OMD Turkey
Unilever and Mindshare Turkey
Business Transformation 2021
EMEA – Inclusivity (during the pandemic)
Driving culture-shifting creativity, entries will need to demonstrate ideas intended to demonstrate inclusivity throughout the pandemic (which can include showing changes in gender inequality); that is, work which sets out to positively impact inclusivity. Smarties recognises, work that implicitly or explicitly addresses these issues. Work can be for any commercial or non-profit reasons, regardless of the product or service being advertised.
Algida Max and Standby Creative Group
adidas and Wunderman Thompson Turkey
The Coca-Cola Company and Carat / Kaizen Technology / Wunderman
Yumos and Wunderman Thompson Turkey
Business Transformation 2021
EMEA – Customer Experience
Campaigns that enrich digital experiences or enable new methods of connecting with the consumer allowing seamless experience and keeping in mind social distancing norms. Mobile should play a key role in enhancing consumer experience & engagement.
Yumos and Wunderman Thompson Turkey
adidas and Wunderman Thompson Turkey
Yapı Kredi and Yapı Kredi Bank
Doritos Turkey and OMD Turkey
Cebimdeki Danisman and ING Turkey
Arçelik and -99 design studio
PUMA and Havas Sports & Entertainment
Tadım and Neodigital / Etcetera
Media Channel
EMEA – Social Commerce
Campaign that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and service.
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
Tadım and Neodigital / Etcetera
Technology Channel
EMEA – User Generated / Influencer Marketing
Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc.
DİMES Smoothie & DİMES Milkshake and Reklamania Creative / Cats & Dogs / DİMES
Yumos and Wunderman Thompson Turkey
Canesten and Bayer PLC / Mind+Matter, MediaCom
Mastercard and Nabulu / Nays
Unilever and Mindshare Turkey
Doritos Turkey and OMD Turkey
Pepsi and OMD Turkey
Unilever and Mindshare Turkey
Business Transformation 2021
EMEA – eCommerce (pivoting during the pandemic)
Mobile and Ecommerce solutions improving or enhancing the customer buying experience, creating increased engagement and commercial success. Includes in-app purchasing, mobile banking, virtual marketplace apps (i.e. Amazon mobile app), or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.
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