• Smarties X
  • North America
  • EMEA
  • APAC
  • Turkey
  • Vietnam
  • Indonesia
Marketing Objectives Channel

Indonesia – Brand Awareness / Experience

Campaign created for brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections.

Make Valentine’s Day Great Again
Vote for this:
Durex and VMLY&R / Starcom
#Save20 Integrated
Vote for this:
OCBC NISP and dentsu Indonesia / channel O (Narada)
Bliblimart m-Select Campaign Takes Grocery Shopping from Bricks to Clicks
Vote for this:
Bliblimart and Wavemaker Indonesia / AdColony
DANCOW Mothers Day Campaign
Vote for this:
DANCOW and Wunderman Thompson / Publicis, Mindshare, InMobi / NESTLE INDONESIA
Indonesian Street Flavours Come Online with Festival Jajanan Bango
Vote for this:
Bango and Mindshare Indonesia / AdColony
The Show of Hearts
Vote for this:
Lazada Indonesia and Pantarei
Wardah Colorfit Ultra Light - Colors that fly me to Korea
Vote for this:
Wardah and Dentsu Indonesia
Marketing Objectives Channel

Indonesia – Consumer Promotions

Campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising to support the sales and marketing of a product or service. Includes demos, coupons, rebates, exhibitions/trade shows, and games. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers)

Gojek & Le Minerale: Owning Ramadan Moments During The Pandemic
Vote for this:
Le Minerale and Gojek
S-26 Procal Personalized "Learning thru Play" Digital Experience drives appreciation to moms' best smart ways movement
Vote for this:
S-26 Procal Nutrissentials and Ogilvy Indonesia / Mindshare Indonesia / Nestle Indonesia
S-26 Procal GOLD: The Science behind Exceptional #DariBelajarJadiHebat
Vote for this:
S-26 Procal Gold and Ogilvy Indonesia / Mindshare Indonesia / Nestle Indonesia
Next Dalgona Hunt
Vote for this:
NESCAFE and PUBLICIS GROUPE INDONESIA / Mindshare / Nestlé
Unilever InDEOnesia
Vote for this:
Unilever Rexona and Mindshare / Oliver Agency / InMobi
DANCOW Nutritods Dongeng Aku dan Kau Festival
Vote for this:
DANCOW Nutritods and Wunderman Thompson / Mindshare / Nestlé
Let Children Play
Vote for this:
Paddle Pop and Mindshare / Emtek Digital
Marketing Objectives Channel

Indonesia – Lead Generation

Campaigns that generated prospects and leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. This can also include relationship building and CRM campaigns.

Unilever InDEOnesia
Vote for this:
Unilever Rexona and Mindshare / Oliver Agency / InMobi
Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign
Vote for this:
Royco and Mindshare Indonesia / Ustudio, TADA, Reprise / AdColony
Tokopedia - Democratize commerce through technology
Vote for this:
Tokopedia and Tokopedia In Association With Affle's RevX Programmatic Platform
Happiness delivered home
Vote for this:
Walls and Mindshare
AI Driven Campaign Provides Strong Launchpad for Jago
Vote for this:
Jago and OMD / Yield Marketing Technology
Bliblimart m-Select Campaign Takes Grocery Shopping from Bricks to Clicks
Vote for this:
Bliblimart and Wavemaker Indonesia / AdColony
Marketing Objectives Channel

Indonesia – Product / Service Launch

Work that launched or re-launched a product or service to address the unaddressed needs of customers, remain competitive and achieved growth and measurable success. Be specific as to what made this launch effective. Ex: product/service innovation, change in packaging, design, technology, operation change, etc.

McDonald’s Mini Cuts Spicy Chicken Dance to Beat the Challenges
Vote for this:
McDonald's Indonesia and OMD / OMD INDONESIA
Filosofi Kopi Negeri
Vote for this:
Walls Heartbrand: Kopi Negeri and Mindshare
“Anti-Virus Mobility” by Panasonic, HAKUHODO, Grab
Vote for this:
Panasonic nanoeX and HAKUHODO / Grab
Kiehl's "Rethinking Luxury business Transformation from Offline to Online"
Vote for this:
Kiehl’s Indonesia and Wavemaker Indonesia
GrabAds x McDonald's Indonesia
Vote for this:
McDonald's and OMD Indonesia / Omnicom Media Group / Grab
Smartfren Rejeki WOW
Vote for this:
Smartfren and Mediacom Indonesia
Dove Super Hair Super Day
Vote for this:
Dove Hair and Mindshare
Marketing Objectives Channel

Indonesia – Social Impact / Not-For-Profit

Campaigns for not-for-profits or government agencies that create significant social change and/or deliver against a public service. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefitted your organization.

Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table)
Vote for this:
Unilever F&B – Sariwangi, Buavita, Bango, Royco, Jawara and Mindshare
Garnier #GreenBeauty
Vote for this:
GARNIER and M&C SAATCHI, WAVEMAKER / WAVEMAKER
Wardah Heart to Heart
Vote for this:
Wardah and Dentsu Indonesia
DETTOLION
Vote for this:
Dettol and OLRANGE / Strike Force Indonesia
Be Kind to Your Mind
Vote for this:
Google Search and Toaster / Essence
L'OREAL PARIS STAND UP AGAINST STREET HARASSMENT
Vote for this:
L'OREAL PARIS and M&C SAATCHI, WAVEMAKER, INMOBI / WAVEMAKER
Gojek and Sharp Collaboration to Provide Safe Travel
Vote for this:
SHARP and Gojek
Marketing Objectives Channel

Indonesia – Purposeful Marketing

Campaigns and messaging created to engage in purposeful marketing with the customer thereby contributing to support a larger cause using mobile as a key medium . Demonstrate how the campaign resulted in success in terms of loyalty, top of mind recall or customer sales.

How OCBC NISP promoted financial responsibility through small changes with Nyala's #SAVE20 campaign on TikTok
Vote for this:
Nyala by OCBC NISP and TikTok
Garnier #GreenBeauty
Vote for this:
GARNIER and M&C SAATCHI, WAVEMAKER / WAVEMAKER
DANCOW SIAP SEKOLAH - Educational Platform on WhatsApp
Vote for this:
DANCOW FORTIGRO and FABULOUS INDONESIA / Nestlé Indonesia
TMRW Sumpah Akan Berubah
Vote for this:
TMRW by UOB and OLRANGE / Pantarei
Loreal #StandUp
Vote for this:
L’oreal Paris and M&C Saatchi / Wavemaker, InMobi
BK wants you to order from McD
Vote for this:
Burger King Indonesia and Mediacom Indonesia
Media Channel

Indonesia – Cross Channel Integration

Campaign utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.

S-26 Procal GOLD: The Science behind Exceptional #DariBelajarJadiHebat
Vote for this:
S-26 Procal Gold and Ogilvy Indonesia / Mindshare Indonesia / Nestle Indonesia
Where's The Noodle?!
Vote for this:
PT.Indofood Sukses Makmur Tbk / Indomie and romp. / -
Sasa To The World
Vote for this:
Sasa and Finch Agency
“Anti-Virus Mobility” by Panasonic, HAKUHODO, Grab
Vote for this:
Panasonic nanoeX and HAKUHODO / Grab
Seamless Technology Integration between GoBiz and Telkomsel MyAds to Empower SMEs in Indonesia
Vote for this:
GoBiz and Telkomsel MyAds and Telkomsel Digiads
IM3 Ooredoo Bulan yang Baik
Vote for this:
IM3 Ooredoo and PHD Media
Filosofi Kopi Negeri
Vote for this:
Walls Heartbrand: Kopi Negeri and Mindshare
Media Channel

Indonesia – Cross Mobile Integration

Campaigns which integrate a minimum of 3 mobile applications or mediums (i.e., apps, mobile web, messaging, video, display, search, etc.). Submissions for this category should hit the above marks and be strategically customized for each experience.

Redoxon - Be New Normal Ready: #CesBeforeCus
Vote for this:
Redoxon and Mediacom / Bayer
Rexona Brightest Squad Hunt
Vote for this:
Rexona and Mindshare
Happiness delivered home
Vote for this:
Walls and Mindshare
Rejoice Jeju Rose "Mendadak K-Drama"
Vote for this:
Rejoice and FAB Kerling / Mediacom & BBDO Indonesia
Pepsodent World Oral Health Day Campaign
Vote for this:
Pepsodent Core and Mindshare
Smartfren Midnight Magic (Ramadan Sahur Call)
Vote for this:
Smartfren and Mediacom Indonesia
Media Channel

Indonesia – Gaming / Gamification & E-Sports

Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.

#PlayCleanPlaySmart
Vote for this:
Gillette and Mediacom / Ambil Hati
Pond’s Delivers Beauty With a Boost
Vote for this:
Pond’s and Mindshare Indonesia / UStudio / AdColony
Media Channel

Indonesia – Mobile App (includes mCommerce Solutions)

Any application that provides information, entertainment, utility, or commerce for the customer. The mobile app can be part of a broader marketing strategy or a stand-alone brand experience. Category also includes in-app purchasing, mobile banking apps, mobile commerce apps, loyalty apps, etc.

Raisa & Hamish | Good Doctor Indonesia | Serba Salah Kompres Atau Bawang? Tanya Dokternya Sekarang!
Vote for this:
Good Doctor and FTW - Flock Creative Network
Ruangguru Transforms Education Through Innovation
Vote for this:
Ruangguru and Appnext / Appnext (an Affle Company)
Bayer Derm e-Bazaar
Vote for this:
Bayer Consumer Health and PT Bayer Indonesia / Store Send Indonesia
AI Driven Campaign Provides Strong Launchpad for Jago
Vote for this:
Jago and OMD / Yield Marketing Technology
“Anti-Virus Mobility” by Panasonic, HAKUHODO, Grab
Vote for this:
Panasonic nanoeX and HAKUHODO / Grab
GrabAds x McDonald's Indonesia
Vote for this:
McDonald's and OMD Indonesia / Omnicom Media Group / Grab
Media Channel

Indonesia – Social Media Marketing

Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.

PWR Takeover
Vote for this:
MPWR and Mata Angin / PINC
What light is that?
Vote for this:
McDonald's Indonesia and Leo Burnett Jakarta
BISCUIT BETTER #BetterMoodExpression Campaign
Vote for this:
BETTER and Acom Digital Kreasi
Wardah Heart to Heart
Vote for this:
Wardah and Dentsu Indonesia
Save20
Vote for this:
Nyala by OCBC NISP and Dentsu / OCBC NISP
Pantene Sound of Rambut Maksimal
Vote for this:
Pantene and Hudhud
Seamless Cross Channel Integration on "Smart Play & Learn" as proven moms' smart ways from S-26 Procal Nutrissentials
Vote for this:
S-26 Procal Nutrissentials and Ogilvy Indonesia / Mindshare Indonesia / Nestle Indonesia
Technology Channel

Indonesia – Programmatic and Machine Learning

A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc.

Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table)
Vote for this:
Unilever F&B – Sariwangi, Buavita, Bango, Royco, Jawara and Mindshare
Tokopedia - Democratize commerce through technology
Vote for this:
Tokopedia and N/A / Tokopedia In Association With Affle's RevX Programmatic Platform
Pocari Sweat – Get Well Soon Campaign
Vote for this:
Pocari Sweat and m/Six / Good Reason; Ambil Hati
Rejoice Jeju Rose "Mendadak K-Drama"
Vote for this:
Rejoice and FAB Kerling / Mediacom & BBDO Indonesia
Levi’s - From eyeballs to footfalls, a mobile journey!
Vote for this:
Levi's and OMD / Levi's in association with Affle's mediasmart platform and OMD
Technology Channel

Indonesia – Mobile Audio / Voice

Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce your brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms Pandora, Spotify, YouTube, etc.

Bear Brand Inspires Indonesia with Inspigo
Vote for this:
Bear Brand and Mindshare / InMobi
#GrowHappyDirumahAja with Lactogrow
Vote for this:
Lactogrow and Mindshare Indonesia / Spotify Indonesia
These Are Not Sounds of Sprite
Vote for this:
Sprite and Berakar Komunikasi / MediaCom
Pantene Sound of Rambut Maksimal
Vote for this:
Pantene and Hudhud
Celebrating Moms on Mother's Day with DANCOW
Vote for this:
DANCOW FortiGro and Mindshare / InMobi
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise
Vote for this:
McDonald's and Omnicom Media Group / Leo Burnett and Arcade / Spotify Indonesia
Technology Channel

Indonesia – Connected Devices / The Internet of Things

Any technology, device or wearable that sends and receives data via mobile-driven internet to engage customers or enhance the experience. Includes hardware, software, wearables, smart watches, digital health products, smart TV’s, appliances, etc. Products can be in the market, exist as a prototype or in an incubator stage.

Stella Smart Matic
Vote for this:
Stella and m/Six
Technology Channel

Indonesia – Banners & Rich Media Advertising

Campaigns using mobile platforms and/or devices which encourage customer interaction and engagement. Includes static and flash banner ads, as well as floating ads, page take-overs, etc.

The Great Cookies Takeover
Vote for this:
Mondelēz/Oreo and Leo Burnett Indonesia / Spark Foundry
S-26 Procal GOLD Learning Expert Series: Building The Brand Credibility
Vote for this:
S-26 Procal Gold and Ogilvy Indonesia / Mindshare Indonesia / Nestle Indonesia
Smartfren Mobile Campaign Wakes Up Indonesia’s WOW Generation
Vote for this:
Smartfren and Mediacom Indonesia / AdColony
NANKID #SiapkanSekarang 2.0
Vote for this:
NESTLE INDONESIA and MINDSHARE INDONESIA / WUNDERMAN THOMPSON / NESTLE INDONESIA
SIAP JADI JAGOAN PUASA (Ramadan 2021)
Vote for this:
DANCOW FortiGro and Mindshare Indonesia / Wunderman Thompson, InMobi / Nestlé Indonesia
Unlimited and Convenient Shoppertainment on Lazada, Collaborating with Telkomsel Digiads and Msight
Vote for this:
Lazada and Telkomsel Digiads and Msight
HSBC Livin’ It Up Ramadan Mobile Campaign
Vote for this:
HSBC and PHD Media Indonesia / AdColony
Technology Channel

Indonesia – Innovation

Innovative and transformative ideas, devices, methods, or unique marketing concept that push the boundaries of modern marketing, resulting in significant business impact for a brand. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology.

Levi’s - From eyeballs to footfalls, a mobile journey!
Vote for this:
Levi's and OMD / Levi's in association with Affle's mediasmart platform and OMD
Gojek & Le Minerale: Owning Ramadan Moments During The Pandemic
Vote for this:
Le Minerale and Gojek
Bliblimart m-Select Campaign Takes Grocery Shopping from Bricks to Clicks
Vote for this:
Bliblimart and Wavemaker Indonesia / AdColony
A Breakthrough Mobile Technology by Telkomsel DigiAds and Msight to Deliver Accurate Campaign for Samsung
Vote for this:
Samsung and Telkomsel Digiads and Msight
Technology Channel

Indonesia – Location Targeting

Use of GPS, geolocation and/or proximity technologies to connect to customers with the most relevant message when and where they are most likely to act. This category can include one-off executions or longer-term campaigns but must include specifics on impact against your marketing goals.

GrabAds x McDonald's Indonesia
Vote for this:
McDonald's and OMD Indonesia / Omnicom Media Group / Grab
Pepsodent: Bringing Offline Dental Care to Users on Mobile
Vote for this:
Pepsodent and Mindshare / InMobi
Technology Channel

Indonesia – Video Advertising

Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. Includes 360° video, shoppable video, personalized video, etc.

#Save20 Director Mix
Vote for this:
OCBC NISP and Dentsu Indonesia / ADA
BCA mobile Ramadan 2021 Campaign
Vote for this:
BCA and Flock Creative Network
Lifebuoy arms Indonesians against COVID with the power of real-time data
Vote for this:
Unilever / Lifebuoy and Mindshare / InMobi
Pond's Age Miracle #SekarangUntukNanti
Vote for this:
Pond's and Ogilvy Indonesia / Mindshare Indonesia
Ovaltine X POKKT : Nussa Rara for Indonesia Healthy-Soleh-Smart Kids
Vote for this:
Ovaltine and Omnicom Media Group / Little Giants / OMD Indonesia & POKKT
Pocari Sweat – Get Well Soon Campaign
Vote for this:
Pocari Sweat and m/Six / Good Reason; Ambil Hati
Creative Awards

Indonesia – Best Brand Experience in Mobile Rich Media

This is a category that awards a mobile creative that embodies a brand’s philosophy and identity and creates an immersive and interactive experience keeping the brand at the core. It makes a user engage with a brand on the whole and creates top level recall and recognition in the user’s mind.

Pond’s Delivers Beauty With a Boost
Vote for this:
Pond’s and Mindshare Indonesia / UStudio / AdColony
Smartfren Mobile Campaign Wakes Up Indonesia’s WOW Generation
Vote for this:
Smartfren and Mediacom Indonesia / AdColony
#CucokCucuCimory - How Cimory brought their brand philosophy to life through a mobile rich experience
Vote for this:
Cimory and TikTok
LACTOGROW - DREAM BIG Grow Happy Campaign
Vote for this:
LACTOGROW and MINDSHARE INDONESIA / WUNDERMAN THOMPSON INDONESIA, ADCOLONY / Nestlé
DANCOW Nutritods #BundaBangga Campaign
Vote for this:
DANCOW Nutritods and Wunderman Thompson, Mindshare, InMobi / Nestlé
DANCOW FortiGro fosters the spirit of Ramadhan
Vote for this:
DANCOW FortiGro and Mindshare / InMobi
PWR Takeover
Vote for this:
MPWR and Mata Angin / PINC
Creative Awards

Indonesia – Most Engaging Mobile Creative

This is a category that awards a mobile creative on its post click performance. It measures the engagement levels of the user after the first point of interaction and how engaged a person remained as the ad progressed. It takes into consideration how long the user remained on the ad and whether they shared the experience forward on social media.

Wyeth Gold - Fun Progressive Learning With Augmented Reality
Vote for this:
Wyeth Gold and POKKT / POKKT & Mindshare Indonesia
Mobile Augmented Reality Dials Up Brand Love for Coca-Cola
Vote for this:
Coca-Cola and Starcom Indonesia / AdColony
Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign
Vote for this:
Royco and Mindshare Indonesia / Ustudio, TADA, Reprise / AdColony
L'Oréal helps Indonesians #StandUp with Mobile
Vote for this:
L'Oréal Paris and WAVEMAKER INDONESIA / M&C Saatchi / InMobi
Wardah Heart to Heart
Vote for this:
Wardah and Dentsu Indonesia
Bliblimart m-Select Campaign Takes Grocery Shopping from Bricks to Clicks
Vote for this:
Bliblimart and Wavemaker Indonesia / AdColony
Creative Awards

Indonesia – Best Data Driven Display Creative

Intelligent use of data insights for scaled personalization of creatives to drive campaign and business objectives. Data insights could be based on audiences, context or from offline input (e.g. pollution API)

Pond’s Delivers Beauty With a Boost
Vote for this:
Pond’s and Mindshare Indonesia / UStudio / AdColony
Tokopedia - Democratize commerce through technology
Vote for this:
Tokopedia and N/A / Tokopedia In Association With Affle's RevX Programmatic Platform
Oreo Interests Hack
Vote for this:
Oreo and Leo Burnett Indonesia / Spark Foundry
#Save20 Director Mix
Vote for this:
OCBC NISP and Dentsu Indonesia / ADA
Lifebuoy arms Indonesians against COVID with the power of real-time data
Vote for this:
Unilever / Lifebuoy and Mindshare / InMobi
Media Channel

Indonesia – Seamless Consumer Experience

Campaign that enriches digital experiences or enables new methods of connecting with the consumer enabling seamless experience and keeping in mind social distancing norms. Mobile should play a vital role in enhancing consumer experience & engagement.

Pepsodent: Bringing Offline Dental Care to Users on Mobile
Vote for this:
Pepsodent and Mindshare / InMobi
Bliblimart m-Select Campaign Takes Grocery Shopping from Bricks to Clicks
Vote for this:
Bliblimart and Wavemaker Indonesia / AdColony
DANCOW Nutritods #BundaBangga Campaign
Vote for this:
DANCOW Nutritods and Wunderman Thompson, Mindshare, InMobi / Nestlé
Seamless Technology Integration between GoBiz and Telkomsel MyAds to Empower SMEs in Indonesia
Vote for this:
GoBiz and Telkomsel MyAds and Telkomsel Digiads

    Marketing Objectives Channel

  • Brand Awareness / Experience
  • Consumer Promotions
  • Lead Generation
  • Product / Service Launch
  • Social Impact / Not-For-Profit
  • Purposeful Marketing
  • Media Channel

  • Cross Channel Integration
  • Cross Mobile Integration
  • Gaming / Gamification & E-Sports
  • Mobile App (includes mCommerce Solutions)
  • Social Media Marketing
  • Seamless Consumer Experience
  • Technology Channel

  • Programmatic and Machine Learning
  • Mobile Audio / Voice
  • Connected Devices / The Internet of Things
  • Banners & Rich Media Advertising
  • Innovation
  • Location Targeting
  • Video Advertising
  • Creative Awards

  • Best Brand Experience in Mobile Rich Media
  • Most Engaging Mobile Creative
  • Best Data Driven Display Creative