Marketing Objectives Channel
Indonesia – Brand Awareness / Experience
Campaign created for brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections.
Durex and VMLY&R / Starcom
OCBC NISP and dentsu Indonesia / channel O (Narada)
Bliblimart and Wavemaker Indonesia / AdColony
DANCOW and Wunderman Thompson / Publicis, Mindshare, InMobi / NESTLE INDONESIA
Bango and Mindshare Indonesia / AdColony
Lazada Indonesia and Pantarei
Wardah and Dentsu Indonesia
Marketing Objectives Channel
Indonesia – Consumer Promotions
Campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising to support the sales and marketing of a product or service. Includes demos, coupons, rebates, exhibitions/trade shows, and games. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers)
Le Minerale and Gojek
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S-26 Procal Nutrissentials and Ogilvy Indonesia / Mindshare Indonesia / Nestle Indonesia
S-26 Procal Gold and Ogilvy Indonesia / Mindshare Indonesia / Nestle Indonesia
NESCAFE and PUBLICIS GROUPE INDONESIA / Mindshare / Nestlé
Unilever Rexona and Mindshare / Oliver Agency / InMobi
DANCOW Nutritods and Wunderman Thompson / Mindshare / Nestlé
Paddle Pop and Mindshare / Emtek Digital
Marketing Objectives Channel
Indonesia – Lead Generation
Campaigns that generated prospects and leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. This can also include relationship building and CRM campaigns.
Unilever Rexona and Mindshare / Oliver Agency / InMobi
Royco and Mindshare Indonesia / Ustudio, TADA, Reprise / AdColony
Tokopedia and Tokopedia In Association With Affle's RevX Programmatic Platform
Walls and Mindshare
Jago and OMD / Yield Marketing Technology
Bliblimart and Wavemaker Indonesia / AdColony
Marketing Objectives Channel
Indonesia – Product / Service Launch
Work that launched or re-launched a product or service to address the unaddressed needs of customers, remain competitive and achieved growth and measurable success. Be specific as to what made this launch effective. Ex: product/service innovation, change in packaging, design, technology, operation change, etc.
McDonald's Indonesia and OMD / OMD INDONESIA
Walls Heartbrand: Kopi Negeri and Mindshare
Panasonic nanoeX and HAKUHODO / Grab
Kiehl’s Indonesia and Wavemaker Indonesia
McDonald's and OMD Indonesia / Omnicom Media Group / Grab
Smartfren and Mediacom Indonesia
Dove Hair and Mindshare
Marketing Objectives Channel
Indonesia – Social Impact / Not-For-Profit
Campaigns for not-for-profits or government agencies that create significant social change and/or deliver against a public service. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefitted your organization.
Unilever F&B – Sariwangi, Buavita, Bango, Royco, Jawara and Mindshare
GARNIER and M&C SAATCHI, WAVEMAKER / WAVEMAKER
Wardah and Dentsu Indonesia
Dettol and OLRANGE / Strike Force Indonesia
Google Search and Toaster / Essence
L'OREAL PARIS and M&C SAATCHI, WAVEMAKER, INMOBI / WAVEMAKER
SHARP and Gojek
Marketing Objectives Channel
Indonesia – Purposeful Marketing
Campaigns and messaging created to engage in purposeful marketing with the customer thereby contributing to support a larger cause using mobile as a key medium . Demonstrate how the campaign resulted in success in terms of loyalty, top of mind recall or customer sales.
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Nyala by OCBC NISP and TikTok
GARNIER and M&C SAATCHI, WAVEMAKER / WAVEMAKER
DANCOW FORTIGRO and FABULOUS INDONESIA / Nestlé Indonesia
TMRW by UOB and OLRANGE / Pantarei
L’oreal Paris and M&C Saatchi / Wavemaker, InMobi
Burger King Indonesia and Mediacom Indonesia
Media Channel
Indonesia – Cross Channel Integration
Campaign utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.
S-26 Procal Gold and Ogilvy Indonesia / Mindshare Indonesia / Nestle Indonesia
PT.Indofood Sukses Makmur Tbk / Indomie and romp. / -
Sasa and Finch Agency
Panasonic nanoeX and HAKUHODO / Grab
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GoBiz and Telkomsel MyAds and Telkomsel Digiads
IM3 Ooredoo and PHD Media
Walls Heartbrand: Kopi Negeri and Mindshare
Media Channel
Indonesia – Cross Mobile Integration
Campaigns which integrate a minimum of 3 mobile applications or mediums (i.e., apps, mobile web, messaging, video, display, search, etc.). Submissions for this category should hit the above marks and be strategically customized for each experience.
Redoxon and Mediacom / Bayer
Rexona and Mindshare
Walls and Mindshare
Rejoice and FAB Kerling / Mediacom & BBDO Indonesia
Pepsodent Core and Mindshare
Smartfren and Mediacom Indonesia
Media Channel
Indonesia – Gaming / Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
Gillette and Mediacom / Ambil Hati
Pond’s and Mindshare Indonesia / UStudio / AdColony
Media Channel
Indonesia – Mobile App (includes mCommerce Solutions)
Any application that provides information, entertainment, utility, or commerce for the customer. The mobile app can be part of a broader marketing strategy or a stand-alone brand experience. Category also includes in-app purchasing, mobile banking apps, mobile commerce apps, loyalty apps, etc.
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Good Doctor and FTW - Flock Creative Network
Ruangguru and Appnext / Appnext (an Affle Company)
Bayer Consumer Health and PT Bayer Indonesia / Store Send Indonesia
Jago and OMD / Yield Marketing Technology
Panasonic nanoeX and HAKUHODO / Grab
McDonald's and OMD Indonesia / Omnicom Media Group / Grab
Media Channel
Indonesia – Social Media Marketing
Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.
MPWR and Mata Angin / PINC
McDonald's Indonesia and Leo Burnett Jakarta
BETTER and Acom Digital Kreasi
Wardah and Dentsu Indonesia
Nyala by OCBC NISP and Dentsu / OCBC NISP
Pantene and Hudhud
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S-26 Procal Nutrissentials and Ogilvy Indonesia / Mindshare Indonesia / Nestle Indonesia
Technology Channel
Indonesia – Programmatic and Machine Learning
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc.
Unilever F&B – Sariwangi, Buavita, Bango, Royco, Jawara and Mindshare
Tokopedia and N/A / Tokopedia In Association With Affle's RevX Programmatic Platform
Pocari Sweat and m/Six / Good Reason; Ambil Hati
Rejoice and FAB Kerling / Mediacom & BBDO Indonesia
Levi's and OMD / Levi's in association with Affle's mediasmart platform and OMD
Technology Channel
Indonesia – Mobile Audio / Voice
Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce your brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms Pandora, Spotify, YouTube, etc.
Bear Brand and Mindshare / InMobi
Lactogrow and Mindshare Indonesia / Spotify Indonesia
Sprite and Berakar Komunikasi / MediaCom
Pantene and Hudhud
DANCOW FortiGro and Mindshare / InMobi
McDonald's and Omnicom Media Group / Leo Burnett and Arcade / Spotify Indonesia
Technology Channel
Indonesia – Connected Devices / The Internet of Things
Any technology, device or wearable that sends and receives data via mobile-driven internet to engage customers or enhance the experience. Includes hardware, software, wearables, smart watches, digital health products, smart TV’s, appliances, etc. Products can be in the market, exist as a prototype or in an incubator stage.
Stella and m/Six
Technology Channel
Indonesia – Banners & Rich Media Advertising
Campaigns using mobile platforms and/or devices which encourage customer interaction and engagement. Includes static and flash banner ads, as well as floating ads, page take-overs, etc.
Mondelēz/Oreo and Leo Burnett Indonesia / Spark Foundry
S-26 Procal Gold and Ogilvy Indonesia / Mindshare Indonesia / Nestle Indonesia
Smartfren and Mediacom Indonesia / AdColony
NESTLE INDONESIA and MINDSHARE INDONESIA / WUNDERMAN THOMPSON / NESTLE INDONESIA
DANCOW FortiGro and Mindshare Indonesia / Wunderman Thompson, InMobi / Nestlé Indonesia
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Lazada and Telkomsel Digiads and Msight
HSBC and PHD Media Indonesia / AdColony
Technology Channel
Indonesia – Innovation
Innovative and transformative ideas, devices, methods, or unique marketing concept that push the boundaries of modern marketing, resulting in significant business impact for a brand. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology.
Levi's and OMD / Levi's in association with Affle's mediasmart platform and OMD
Le Minerale and Gojek
Bliblimart and Wavemaker Indonesia / AdColony
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Samsung and Telkomsel Digiads and Msight
Technology Channel
Indonesia – Location Targeting
Use of GPS, geolocation and/or proximity technologies to connect to customers with the most relevant message when and where they are most likely to act. This category can include one-off executions or longer-term campaigns but must include specifics on impact against your marketing goals.
McDonald's and OMD Indonesia / Omnicom Media Group / Grab
Pepsodent and Mindshare / InMobi
Technology Channel
Indonesia – Video Advertising
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. Includes 360° video, shoppable video, personalized video, etc.
OCBC NISP and Dentsu Indonesia / ADA
BCA and Flock Creative Network
Unilever / Lifebuoy and Mindshare / InMobi
Pond's and Ogilvy Indonesia / Mindshare Indonesia
Ovaltine and Omnicom Media Group / Little Giants / OMD Indonesia & POKKT
Pocari Sweat and m/Six / Good Reason; Ambil Hati
Creative Awards
Indonesia – Best Brand Experience in Mobile Rich Media
This is a category that awards a mobile creative that embodies a brand’s philosophy and identity and creates an immersive and interactive experience keeping the brand at the core. It makes a user engage with a brand on the whole and creates top level recall and recognition in the user’s mind.
Pond’s and Mindshare Indonesia / UStudio / AdColony
Smartfren and Mediacom Indonesia / AdColony
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Cimory and TikTok
LACTOGROW and MINDSHARE INDONESIA / WUNDERMAN THOMPSON INDONESIA, ADCOLONY / Nestlé
DANCOW Nutritods and Wunderman Thompson, Mindshare, InMobi / Nestlé
DANCOW FortiGro and Mindshare / InMobi
MPWR and Mata Angin / PINC
Creative Awards
Indonesia – Most Engaging Mobile Creative
This is a category that awards a mobile creative on its post click performance. It measures the engagement levels of the user after the first point of interaction and how engaged a person remained as the ad progressed. It takes into consideration how long the user remained on the ad and whether they shared the experience forward on social media.
Wyeth Gold and POKKT / POKKT & Mindshare Indonesia
Coca-Cola and Starcom Indonesia / AdColony
Royco and Mindshare Indonesia / Ustudio, TADA, Reprise / AdColony
L'Oréal Paris and WAVEMAKER INDONESIA / M&C Saatchi / InMobi
Wardah and Dentsu Indonesia
Bliblimart and Wavemaker Indonesia / AdColony
Creative Awards
Indonesia – Best Data Driven Display Creative
Intelligent use of data insights for scaled personalization of creatives to drive campaign and business objectives. Data insights could be based on audiences, context or from offline input (e.g. pollution API)
Pond’s and Mindshare Indonesia / UStudio / AdColony
Tokopedia and N/A / Tokopedia In Association With Affle's RevX Programmatic Platform
Oreo and Leo Burnett Indonesia / Spark Foundry
OCBC NISP and Dentsu Indonesia / ADA
Unilever / Lifebuoy and Mindshare / InMobi
Media Channel
Indonesia – Seamless Consumer Experience
Campaign that enriches digital experiences or enables new methods of connecting with the consumer enabling seamless experience and keeping in mind social distancing norms. Mobile should play a vital role in enhancing consumer experience & engagement.
Pepsodent and Mindshare / InMobi
Bliblimart and Wavemaker Indonesia / AdColony
DANCOW Nutritods and Wunderman Thompson, Mindshare, InMobi / Nestlé
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