Marketing Objectives Channel
MENA – Brand Experience
Campaign created for brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections.
Knorr and Magna / InMobi
McDonald's and Publicis Groupe (PMX and Studio M) / InMobi
RAKBANK and Kiyani Media / Universal Media / RAKBANK
Tawuniya Insurance and Veyron Marketing
McDonald's and AdColony a Digital Turbine Company / Studio M - Publicis
KIA Aljabr and InMobi / Mubadara (Initiative KSA)
Samsung Gulf Electronics and VDX.tv / Starcom
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Almarai and Spark Foundry / InMobi
RAKBANK and RAKBANK
First AbuDhabi Bank and UM Abu Dhabi / MullenLowe Profero Abu Dhabi / InMobi
Marketing Objectives Channel
MENA – Lead Generation / Direct Response / Conversions
Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.
RAKBANK and Universal Media / RAKBANK
stc pay and UM MENAT / InMobi
Dar Al Mashaer and MEmob+
McDonald's and Publicis Groupe (PMX and Studio M) / InMobi
Tawuniya Insurance and Veyron Marketing
Marketing Objectives Channel
MENA – Product / Services Launch
Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.
RAKBANK and RAKBANK
Ford Motor Company and AdColony / GTB / AdColony a Digital Turbine Company
McDonald's KSA (West and South Region/REZA) and Bruce Clay
McDonald’s and AdColony a Digital Turbine Company / Starcom (Studio M) – Publicis Groupe
Ford and GTB / InMobi
Fitbit Sense and MEmob+ / UM
du and AdColony a Digital Turbine Company / Havas Middle East
Marketing Objectives Channel
MENA – Consumer Promotions
Campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising to support the sales and marketing of a product or service. Includes demos, coupons, rebates, exhibitions/trade shows, and games. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers)
Nike and MEmob+ / Studio 94
Tawuniya Insurance and Veyron Marketing
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Shahid and InMobi
du and Havas Middle East / InMobi
yaqoot and OMD / InMobi
Marketing Objectives Channel
MENA – Social Impact / Not For Profit
Campaigns for not-for-profits or government agencies that create significant social change and/or deliver against a public service. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefitted your organization.
RAKBANK and Mojo Advertising / Universal Media / RAKBANK
Media Channel
MENA – Gaming / Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
RAKBANK and Universal Media / RAKBANK
McDonald's KSA (West and South Region/REZA) and Bruce Clay
du and AdColony a Digital Turbine Company / Havas Middle East
Almarai and AdColony a Digital Turbine Company / Spark Foundry
Media Channel
MENA – Social Media Marketing
Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.
Max Fashion and Dmenta / powered by ArabyAds
RAKBANK and Mojo Advertising / Universal Media / RAKBANK
RAKBANK and Kiyani Media / Universal Media / RAKBANK
Media Channel
MENA – Contextual / Native Advertising
Advertising on a website which allows your brand to fit into – and not disrupt – the audience experience. The ads follow the natural form and function of the user experience in which it is placed or is relevant to the page’s content. Includes in-game, in-video, behavioral advertising, or native advertising.
RAKBANK and RAKBANK
RAKBANK and RAKBANK
RAKBANK and Universal Media / RAKBANK
Media Channel
MENA – Cross Channel Integration
Campaign utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.
Max Fashion and Dmenta / powered by ArabyAds
Tawuniya Insurance and Veyron Marketing
Ariel and Tide and Leo Burnett Beirut
Ariel and Tide and Leo Burnett Beirut
Technology Channel
MENA – Innovation
Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.
Coke Egypt and AdColony a Digital Turbine Company / Universal Media
Ford Motor Company and AdColony / GTB / AdColony a Digital Turbine Company
Kitco and Magna Global FZ LLC
Knorr and Magna / InMobi
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Almarai and Spark Foundry / InMobi
McDonald's and Publicis Groupe (PMX and Studio M) / InMobi
Maybelline and AdColony / Universal Media Egypt / AdColony a Digital Turbine Company
Technology Channel
MENA – Location Based Services or Targeting
Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.
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National Bank of Kuwait and Mall IQ, Inc.
McDonald's and UM MENAT / MEmob+
Du and Havas Middle East / MEmob+
Farm's Select smoothies and Spark Foundry / MEmob+
RAKBANK and Universal Media / RAKBANK
Tawuniya Insurance and Veyron Marketing
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More Cravings by Marriott Bonvoy™ and Spark Foundry / InMobi
Technology Channel
MENA – mCommerce
Mobile commerce solutions improving or enhancing the customer buying experience, creating increased engagement and commercial success. Includes in-app purchasing, mobile banking, virtual marketplace apps (i.e. Amazon mobile app), or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.
Ariel and Tide and Leo Burnett Beirut
stc pay and UM MENAT / InMobi
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Shahid and InMobi
Babyshop and MEmob+
yaqoot and OMD / InMobi
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Bank AlJazira (BAJ) and Initiative / InMobi
Knorr and Magna / InMobi
Tawuniya Insurance and Veyron Marketing
Technology Channel
MENA – Programmatic
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a mobile advertising solution.
Reckitt and UM
Technology Channel
MENA – Video Advertising
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. Includes 360° video, shoppable video, personalized video, etc.
Almarai and AdColony a Digital Turbine Company / Spark Foundry
RAKBANK and Mojo Advertising / Universal Media / RAKBANK
Knorr and Magna / InMobi
Coke Egypt and AdColony a Digital Turbine Company / Universal Media
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Almarai and Spark Foundry / InMobi
Ford and GTB / InMobi
First AbuDhabi Bank and UM Abu Dhabi / MullenLowe Profero Abu Dhabi / InMobi
Technology Channel
MENA – Audio / Sonic Branding
Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement.
Reckitt and UM
RAKBANK and RAKBANK
TikTok and ByteDance FZ LLC
Marketing Objectives Channel
MENA – Data/Insights
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Detail the role that data had within the campaign strategy in achieving the brand and business goals (targeting, engaging, customer loyalty, retention, etc.).
RAKBANK and Universal Media / RAKBANK
RAKBANK and RAKBANK
Knorr and Magna / InMobi
Tawuniya Insurance and Veyron Marketing
stc pay and UM MENAT / InMobi
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Lux and Magna / InMobi
Technology Channel
MENA – Machine Learning and AI
Campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc.
Kitco and Magna Global FZ LLC
RAKBANK and Universal Media / RAKBANK
Business Transformation 2021
MENA – Social Responsibility
Campaigns that have integrated ongoing medical advice into their branding communication messages across all media platforms during the crisis.
Reckitt and UM
Reckitt and UM
Business Transformation 2021
MENA – Technology Innovation
Campaigns and programmes that show innovative thinking and solutions to reach consumers during the pandemic. It could cover using platforms in new and innovative ways; using technology to launch new products, new channels, or new features.
Ariel and Tide and Leo Burnett Beirut
McDonald's and AdColony a Digital Turbine Company / Studio M - Publicis
MARS and AdColony a Digital Turbine Company / Mediacom
Business Transformation 2021
MENA – Customer Experience
Campaigns that enrich digital experiences or enable new methods of connecting with the consumer allowing seamless experience and keeping in mind social distancing norms. Mobile should play a key role in enhancing consumer experience & engagement.
RAKBANK and Universal Media / RAKBANK
McDonald’s and AdColony a Digital Turbine Company / Starcom (Studio M) – Publicis Groupe
7DAYS and AdColony a Digital Turbine Company / Spark Foundry
MARS and AdColony a Digital Turbine Company / Mediacom
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Almarai and Spark Foundry / InMobi
McDonald's and Publicis Groupe (PMX and Studio M) / InMobi
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More Cravings by Marriott Bonvoy™ and Spark Foundry / InMobi
Max Fashion and Dmenta / powered by ArabyAds
Technology Channel
MENA – User Generated / Influencer Marketing
Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc.
Max Fashion and Dmenta / powered by ArabyAds
GSK / José Aynat and TANK Worldwide / Hogarth
Almarai and Spark Foundry
Reckitt and UM
Reckitt and UM
Business Transformation 2021
MENA – eCommerce (pivoting during the pandemic)
Mobile and Ecommerce solutions improving or enhancing the customer buying experience, creating increased engagement and commercial success. Includes in-app purchasing, mobile banking, virtual marketplace apps (i.e. Amazon mobile app), or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.
Tawuniya Insurance and Veyron Marketing
Ariel and Tide and Leo Burnett Beirut
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