Presenting The Smarties India 2020 Winners
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India Best In Show
Aditya Birla Capital and Foxymoron / Aditya Birla Capital for
What if you could #InteractWithTheFuture ?
Credits
Arjun Tejwani, Lead - Digital and Social Media Marketing, Aditya Birla Capital Limited
Loveleen Sahrawat, Head of Brand, Aditya Birla Capital Limited
Bikramjeet Bindra, AVP - Marketing, Aditya Birla Capital Limited
Marketing Objective
India – Brand Awareness
Campaign created for brand growth, development, and enrichment, as well as establishing brand recognition and familiarity with targeted customers. Showcase how your campaign has achieved any or all of these components.
Silver Winner
Aditya Birla Capital and Foxymoron / Aditya Birla Capital for
What if you could #InteractWithTheFuture ?
Watch Video | CreditsMarketing Objective
India – Lead Generation / Direct Response / Conversions
Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.
Silver Winner
Google India and Mullen Lowe Lintas Group for
Google Assistant - Knowledge has no language
Watch Video | CreditsMarketing Objective
India – Product / Services Launch
Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.
Gold Winner
McDonald's India and 22feet Tribal Worldwide for
McDonald's 10 year challenge
Watch Video | CreditsSilver Winner
Google India and Mullen Lowe Lintas Group for
Google Assistant - Knowledge has no language
Watch Video | Credits
Bronze Winner
Spotify India and Interactive Avenues India / AdColony for
Spotify India Podcast Mobile Campaign
Watch Video | CreditsMarketing Objective
India – Promotion
Campaign ranging from contests and coupons to special offers, sweepstakes and POS/Merchandising. Includes demos, coupons, exhibitions/trade shows, and games. Be very specific in demonstrating how your campaign specifically changed buyer behavior.
Marketing Objective
India – Social Impact / Not For Profit
Campaigns for not-for-profits or government agencies that create significant social change and/or deliver against a public service. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefitted your organization.
Gold Winner
Indian Police Forces and MullenLowe Lintas Group for
#IAmAlsoIndianPolice
Watch Video | Credits
Bronze Winner
MySchoolReviews.com and Isobar India for
Her Courage Lessons for myschoolreviews.com
Watch Video | CreditsMedia
India – Cross Media
Campaign utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.
Silver Winner
Kotak Mahindra Bank Limited and Kotak Mahindra Bank Limited for
Kotak 811 #DreamsInvited Campaign
Watch Video | CreditsBronze Winner
McDowell’s No1 Soda and Hungama Digital Media Entertainment Pvt. Ltd. for
McDowell’s No1 Soda No1YaariJam
Watch Video | Credits
Media
India – Cross Mobile Integration
This category is for campaigns integrating a minimum of 3 mobile applications or mediums (i.e. apps, mobile web, OTT, messaging, video, display, search, etc.). We are looking for campaigns that hit the above marks, and are strategically customized for each experience.
Gold Winner
Estee Lauder India and Isobar India for
Estee Lauder Geolocal Blockchain Campaign
Watch Video | Credits
Media
India – Mobile Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
Gold Winner
Aditya Birla Capital and Foxymoron / Aditya Birla Capital for
What if you could #InteractWithTheFuture ?
Watch Video | CreditsSilver Winner
Royale Health Shield and Madison Media for
The Anti Bacterial Experience
Watch Video | Credits
Media
India – Mobile App Advertising
Any application that provides information, entertainment, productivity or utility for the customer. Mobile App can be part of a broader marketing strategy or a stand-alone brand experience. Both short-term apps for a specific moment in time as well as longer term apps are eligible for this category.
Silver Winner
Google and Flipkart Ads for
OK Flipkart, deliver exceptional results
Watch Video | CreditsBronze Winner
Intel and Flipkart Ads for
Flipkart uses audience Intel to set new benchmarks
Watch Video | CreditsMedia
India – Mobile Social
Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.
Silver Winner
Chupa Chups and Ogilvy & Mather India / Perfetti Van Melle India for
Unlocking the confectionery potential in young adults
Watch Video | CreditsBronze Winner
Aditya Birla Capital and Foxymoron / Aditya Birla Capital for
What if you could #InteractWithTheFuture ?
Watch Video | CreditsTechnology
India – Innovation
Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.
Gold Winner
Netflix India and Wavemaker India / Spotify India for
Something For Everyone
Watch Video | Credits
Technology
India – Location Based Services or Targeting
Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.
Gold Winner
Bridgestone and Whirlwind for
How Bridgestone Achieved a 2023% ROI with an Innovative Proximity-Based SEM Strategy
Watch Video | Credits
Silver Winner
Vision Express and Team Pumpkin for
Vision Express - Location Based Advertising
Watch Video | CreditsTechnology
India – Mobile Video
Mobile is quickly ascending as the dominant screen for video consumption. It’s nuanced and intimate and is proven to yield impressive results as the most effective storytelling platform, despite the small screen. The formula for success is far more complicated than a 30 second spot but also offers greater opportunities. Show us your best in class, most impactful mobile video campaigns!
Gold Winner
Aditya Birla Capital and Foxymoron / Aditya Birla Capital for
What if you could #InteractWithTheFuture ?
Watch Video | CreditsSilver Winner
MySchoolReviews.com and Isobar India for
Her Courage Lessons for myschoolreviews.com
Watch Video | CreditsTechnology
India – Mobile Audio / Voice
Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement.
Silver Winner
Netflix India and Wavemaker India / Spotify India for
Something For Everyone
Watch Video | CreditsSilver Winner
Cadbury Silk and Wavemaker India / Spotify India for
Say It With Silk
Watch Video | CreditsWinning From Home
India – Purposeful Marketing
Campaigns and messaging created to engage in purposeful marketing with the customer thereby contributing to support a larger cause using mobile as a key medium . Demonstrate how the campaign resulted in success in terms of loyalty, top of mind recall or customer sales.
Gold Winner
Axis Bank and MullenLowe Lintas Group for
Unlocking the money flow in the lockdown in a humane way
Watch Video | Credits
Winning From Home
India – Seamless Consumer Experience
Campaign that enriches digital experiences or enables new methods of connecting with the consumer enabling seamless experience and keeping in mind social distancing norms. Mobile should play a vital role in enhancing consumer experience & engagement.
Silver Winner
Aditya Birla Capital and Mindshare / Aditya Birla Capital for
The ABC of Money Advice
Watch Video | CreditsBronze Winner
Cadbury Silk and Wavemaker India / Spotify India for
Say It With Silk
Watch Video | CreditsWinning From Home
India – Best Use of Mobile To Drive Sales
Brands that adopted new methods or pivoted to digital as a key sales channel. Campaign can highlight how the brand reengineered their sales strategy & achieved measurable results.
Silver Winner
Perfetti Van Melle India (Center fresh) and Creativeland Asia / Perfetti Van Melle India (Center Fresh) for
Center Fresh-Stay Fresh Behind the Mask
Watch Video | CreditsWinning From Home
India – Home Production
Production of digital and mobile assets which were produced from home versus a professional studio set up and yet delivered compelling results/output and enabled business objectives. Digital Campaigns that leveraged brand ambassadors or mascots can also be considered in the category. Detail the role that mobile had within the campaign strategy in achieving the brand and business goals.
Silver Winner
Sunfeast Dark Fantasy and Wavemaker India for
Dark Fantasy - A lot can happen inside
Watch Video | CreditsBronze Winner
Aditya Birla Capital and Mindshare / Aditya Birla Capital for
The ABC of Money Advice
Watch Video | Credits
Creative Awards
India – Best Brand Experience in Mobile Rich Media
This is a category that awards a mobile creative that embodies a brand’s philosophy and identity and creates an immersive and interactive experience keeping the brand at the core. It makes a user engage with a brand on the whole and creates top level recall and recognition in the user’s mind.
Gold Winner
Cadbury Silk and Wavemaker India / Spotify India for
Say It With Silk
Watch Video | CreditsSilver Winner
Max Life Insurance and Magnon eg+ for
New Year Greetings & Resolution Campaign
Watch Video | CreditsCreative Awards
India – Most Engaging Mobile Creative
This is a category that awards a mobile creative on its post click performance. It measures the engagement levels of the user after the first point of interaction and how engaged a person remained as the ad progressed. It takes into consideration how long the user remained on the ad and whether they shared the experience forward on social media.
Gold Winner
Netflix India and Wavemaker India / Spotify India for
Something For Everyone
Watch Video | CreditsSilver Winner
Aditya Birla Capital and Mindshare / Aditya Birla Capital for
Making India Engage with the #ABCofBudget2020
Watch Video | CreditsSilver Winner
Kingfisher and Mindshare India / InMobi for
Kingfisher #StayAtHome
Watch Video | CreditsCreative Awards
India – Best Data Driven Display Creative
Intelligent use of data insights for scaled personalization of creatives to drive campaign and business objectives. Data insights could be based on audiences, context or from offline input (e.g. pollution API)
Bronze Winner
Zomato Gold and Kinnect for
Global Acquisition Strategy for Zomato Gold
Watch Video | Credits2020 Smarties India Industry Award Winners
Marketer of the Year
Aditya Birla Capital
Agency of the Year
Isobar India
Enabling Technology Company of the Year
Affle
Brand of the Year
Netflix
Publisher of the Year
Spotify India