Presenting The Smarties North America 2020 Winners

← Swipe to scroll through the gallery →

Preparation H "Back There Care" Campaign

North America Best In Show

Preparation H and Revolution Digital for

Preparation H "Back There Care" Campaign

Credits

Sara Carpenter, Global Business Lead, GSK Consumer Healthcare

Hillary Hardy, Associate Brand Manager, GSK Consumer Healthcare

John Gottstein, Brand Manager, Digital Lead, GSK Consumer Healthcare

Brett Henige, Senior Brand Manager, GSK Consumer Healthcare

Mohamed Elkordy, Performance Marketing Manager, GSK Consumer Healthcare

Kelly Kavanagh, Media Director, North America, GSK Consumer Healthcare

Rob Berland, Chief Creative Officer, Revolution Digital

Nicole Ronchetti, Chief Strategy Officer, Revolution Digital

Jessica Mele, Group Account Director, Revolution Digital

Katie Cullina, Director of Strategic Planning, Revolution Digital

Amanda Rousseau, Management Supervisor, Revolution Digital

Ryan Zorad, Associate Creative Director, Revolution Digital

Gary Gimelfarb, Executive Producer, Revolution Digital

Katie Oldenburg, Creative Copy Strategist, Revolution Digital

Christina Mendoza, Associate Director, Project Management, Revolution Digital

Brianna Siciliano, Account Coordinator, Revolution Digital

Jason Dobkin, Digital Analyst, Revolution Digital

Brian Tapfar, VP Director, Paid Social, Publicis Media (pGSK)

Janelle Williamson, Associate Director, Paid Social, Publicis Media (pGSK)

Watch Video

Marketing Objective

North America – Brand Awareness

Campaign created for brand growth, development, and enrichment, as well as establishing brand recognition and familiarity with targeted customers. Showcase how your campaign has achieved any or all of these components.

Gold Winner

Excedrin Take Two

Excedrin and Weber Shandwick for

Excedrin Take Two

Watch Video | Credits

Gold Winner

Preparation H "Back There Care" Campaign

Preparation H and Revolution Digital for

Preparation H "Back There Care" Campaign

Watch Video | Credits

Silver Winner

Emergen-C: Emerge Our Best Campaign

Emergen-C and Grey New York for

Emergen-C: Emerge Our Best Campaign

Watch Video | Credits

Marketing Objective

North America – Lead Generation / Direct Response / Conversions

Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.

Gold Winner

ChapStick "Beauty Confessions" Quiz

ChapStick and Revolution Digital for

ChapStick "Beauty Confessions" Quiz

Watch Video | Credits

Silver Winner

AdTheorent and The Ad Council’s “Goodwill® Bring Good Home Mobile Advertising Campaign”

Goodwill and AdTheorent and The Ad Council for

AdTheorent and The Ad Council’s “Goodwill® Bring Good Home Mobile Advertising Campaign”

Watch Video | Credits

Marketing Objective

North America – Product / Services Launch

Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.

Gold Winner

TUMS or Dare

TUMS and Weber Shandwick for

TUMS or Dare

Watch Video | Credits

Silver Winner

Pronamel Repair: Building A Role For Toothpaste In Self-care

Pronamel and Weber Shandwick for

Pronamel Repair: Building A Role For Toothpaste In Self-care

Watch Video | Credits

Silver Winner

LA Rams AR Uniform Reveal

LA Rams and Snap, Inc. for

LA Rams AR Uniform Reveal

Watch Video | Credits

Marketing Objective

North America – Social Impact / Not For Profit

Campaigns for not-for-profits or government agencies that create significant social change and/or deliver against a public service. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefitted your organization.

Silver Winner

AdTheorent and The Ad Council’s “Goodwill® Bring Good Home Mobile Advertising Campaign”

Goodwill and AdTheorent and The Ad Council for

AdTheorent and The Ad Council’s “Goodwill® Bring Good Home Mobile Advertising Campaign”

Watch Video | Credits

Media

North America – Cross Media

Campaign utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.

Gold Winner

Preparation H "Back There Care" Campaign

Preparation H and Revolution Digital for

Preparation H "Back There Care" Campaign

Watch Video | Credits

Silver Winner

The Taste Drive

Nicorette and Weber Shandwick for

The Taste Drive

Watch Video | Credits

Bronze Winner

Emergen-C "Emerge Your Best" Campaign

Emergen-C and Revolution Digital for

Emergen-C "Emerge Your Best" Campaign

Watch Video | Credits

Media

North America – Mobile Gaming, Gamification & E-Sports

Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.

Bronze Winner

El Dragón

El Dragón and Gameloft for brands for

El Dragón

Watch Video | Credits

Bronze Winner

Sonic the Hedgehog Speeds to Mobile Success

Paramount Pictures and Wavemaker / AdColony for

Sonic the Hedgehog Speeds to Mobile Success

Watch Video | Credits

Media

North America – Mobile Native

An ad that follows the natural form and function of the user experience in which it is placed. Submissions can include either or both display and video.

Silver Winner

LA Rams AR Uniform Reveal

LA Rams and Snap, Inc. for

LA Rams AR Uniform Reveal

Watch Video | Credits

Media

North America – Mobile Social

Campaign which uses social platforms to impact business objectives and/or enhance relationships with a brand, community or consumer. Includes emojis, memes, hashtags, etc.

Silver Winner

Preparation H "Back There Care" Campaign

Preparation H and Revolution Digital for

Preparation H "Back There Care" Campaign

Watch Video | Credits

Bronze Winner

#BlackVoicesCreate

Gushers & Fruit by the Foot and Mindshare North America / Mindshare for

#BlackVoicesCreate

Watch Video | Credits

Bronze Winner

Pronamel Repair: Building A Role For Toothpaste In Self-care

Pronamel and Weber Shandwick for

Pronamel Repair: Building A Role For Toothpaste In Self-care

Watch Video | Credits

Bronze Winner

Mobile-First and Hyper-Local: A Strategy for All Seasons

OAK + FORT and DAC Group for

Mobile-First and Hyper-Local: A Strategy for All Seasons

Watch Video | Credits

Bronze Winner

LA Rams AR Uniform Reveal

LA Rams and Snap, Inc. for

LA Rams AR Uniform Reveal

Watch Video | Credits

Technology

North America – Data/Insights

Use of customer data that played an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community. Detail the role that data had within the campaign strategy in achieving the brand and business goals.

Gold Winner

ChapStick "Beauty Confessions" Quiz

ChapStick and Revolution Digital for

ChapStick "Beauty Confessions" Quiz

Watch Video | Credits

Technology

North America – Innovation

Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.

Bronze Winner

AdTheorent and The Ad Council’s “Goodwill® Bring Good Home Mobile Advertising Campaign”

Goodwill and AdTheorent and The Ad Council for

AdTheorent and The Ad Council’s “Goodwill® Bring Good Home Mobile Advertising Campaign”

Watch Video | Credits

Technology

North America – Location Based Services or Targeting

Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.

Silver Winner

GroundTruth Sets the Table with Restaurant Incentives in Support of Dine for No Kid Hungry

No Kid Hungry and GroundTruth for

GroundTruth Sets the Table with Restaurant Incentives in Support of Dine for No Kid Hungry

View Case Study | Credits

Bronze Winner

JBS Foods AdapTable Meals 2020 Mobile Advertising Campaign

JBS AdapTable Meals and Avalanche Media Group / AdTheorent for

JBS Foods AdapTable Meals 2020 Mobile Advertising Campaign

Watch Video | Credits

Technology

North America – Machine Learning and AI

Campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc.

Silver Winner

IBM Advertising Accelerator with Watson

IBM Watson Advertising and IBM Watson Advertising for

IBM Advertising Accelerator with Watson

Watch Video | Credits

Bronze Winner

Cerveza Victoria Mother's Day Campaign

Cerveza Victoria and Amplify.ai in partnership with the community and Spirable / Amplify.ai for

Cerveza Victoria Mother's Day Campaign

Watch Video | Credits

Technology

North America – Mobile Video

Mobile is quickly ascending as the dominant screen for video consumption. It’s nuanced and intimate and is proven to yield impressive results as the most effective storytelling platform, despite the small screen. The formula for success is far more complicated than a 30 second spot but also offers greater opportunities. Show us your best in class, most impactful mobile video campaigns!

Gold Winner

Preparation H "Back There Care" Campaign

Preparation H and Revolution Digital for

Preparation H "Back There Care" Campaign

Watch Video | Credits

Bronze Winner

UFC & AdColony’s Knockout Mobile Campaign

UFC and n/a / AdColony for

UFC & AdColony’s Knockout Mobile Campaign

Watch Video | Credits

Technology

North America – VR/AR/MR

Augmented, Virtual, and Mixed Reality technology using mobile platforms and/or devices to enhance the visual experience of a brand, product, service, or message. Include the impact to your current business or potential shifts it will create for your future marketing efforts.

Gold Winner

LA Rams AR Uniform Reveal

LA Rams and Snap, Inc. for

LA Rams AR Uniform Reveal

Watch Video | Credits

Multicultural

North America – Multicultural

Multicultural campaigns that represent and demonstrate authentic diversity and inclusion of underrepresented groups

Gold Winner

1 Billion Dollar Initiative for Racial Equality and Economic Mobility

Bank of America and Foundry 360 for

1 Billion Dollar Initiative for Racial Equality and Economic Mobility

View Case Study | Credits

Silver Winner

#BlackVoicesCreate

Gushers & Fruit by the Foot and Mindshare North America / Mindshare for

#BlackVoicesCreate

Watch Video | Credits

Bronze Winner

Black Community PMP

U by Kotex, Kimberly Clark and Mindshare North America / Mindshare for

Black Community PMP

View Case Study | Credits

COVID-19 Categories

North America – Social Distancing

Providing lighthearted, informative and encouraging content to consumers looking for support.

Bronze Winner

#PlayApartTogether

Zynga and Zynga for

#PlayApartTogether

Watch Video | Credits

COVID-19 Categories

North America – Social Good

Giving back through campaigns.

Gold Winner

Local Impact Initiative

Bank of America and Foundry 360 for

Local Impact Initiative

View Case Study | Credits

Silver Winner

#BlackVoicesCreate

Gushers & Fruit by the Foot and Mindshare North America / Mindshare for

#BlackVoicesCreate

Watch Video | Credits

Bronze Winner

#PlayApartTogether

Zynga and Zynga for

#PlayApartTogether

Watch Video | Credits

COVID-19 Categories

North America – Pivot Marketing

Pivoting to help with current needs – Estee Lauder making sanitzer, etc.

Silver Winner

Amelia Island "Moments" Campaign

Amelia Island Convention and Visitors Bureau and Starmark for

Amelia Island "Moments" Campaign

Watch Video | Credits

Silver Winner

LA Rams AR Uniform Reveal

LA Rams and Snap, Inc. for

LA Rams AR Uniform Reveal

Watch Video | Credits

Bronze Winner

#PlayApartTogether

Zynga and Zynga for

#PlayApartTogether

Watch Video | Credits