• Smarties X
  • North America
  • EMEA
  • APAC
  • Turkey
  • India
  • Vietnam
  • MENA
  • Indonesia
Marketing Objective

MENA – Brand Awareness

Campaign created for brand growth, development, and enrichment, as well as establishing brand recognition and familiarity with targeted customers. Showcase how your campaign has achieved any or all of these components.

Gold Winner

Dubai Properties La Vie // MENA // AdColony
Dubai Properties and AdColony for

Dubai Properties La Vie // MENA // AdColony

View Case Study | Credits

Gold Winner

Memotraits - AI Brings Memories to Life
RAKBANK and RAKBANK for

Memotraits - AI Brings Memories to Life

Watch Video | Credits

Silver Winner

Vodafone Qatar 5G Launch Campaign - Red Velvet and Stop the Clock
Vodafone Qatar and InMobi for

Vodafone Qatar 5G Launch Campaign - Red Velvet and Stop the Clock

Watch Video | Credits

Silver Winner

KitKat Core
KitKat and AdColony for

KitKat Core

View Case Study | Credits

Bronze Winner

Whiskas // MENA // AdColony
Whiskas and AdColony for

Whiskas // MENA // AdColony

View Case Study | Credits

Bronze Winner

PlayStation / Marvel Iron Man VR // MENA // AdColony
PlayStation and AdColony for

PlayStation / Marvel Iron Man VR // MENA // AdColony

View Case Study | Credits
Marketing Objective

MENA – Lead Generation / Direct Response / Conversions

Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.

Gold Winner

FCA
FCA and Apex Exchange / Yazle Marketing Management for

FCA

Watch Video | Credits

Silver Winner

Prediction Meets Tradition- Striking Gold with Machine Learning
RAKBANK and UM / RAKBANK for

Prediction Meets Tradition- Striking Gold with Machine Learning

Watch Video | Credits

Silver Winner

Euphoria Moments
RAKBANK and RAKBANK for

Euphoria Moments

Watch Video | Credits

Bronze Winner

Lux - Device ID
Lux / Unilever and Magna for

Lux - Device ID

Watch Video | Credits

Bronze Winner

stc pay Stay at Home Campaign
stc pay and InMobi for

stc pay Stay at Home Campaign

Watch Video | Credits
Marketing Objective

MENA – Product / Services Launch

Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.

Gold Winner

PlayStation / Marvel Iron Man VR // MENA // AdColony
PlayStation and AdColony for

PlayStation / Marvel Iron Man VR // MENA // AdColony

View Case Study | Credits

Gold Winner

CONVERTSATIONS- Kickstarting new SMEs amidst the Pandemic
RAKBANK and UM / RAKBANK for

CONVERTSATIONS- Kickstarting new SMEs amidst the Pandemic

Watch Video | Credits

Silver Winner

McDonald’s Taskeeta // MENA // AdColony
McDonald’s KSA and AdColony for

McDonald’s Taskeeta // MENA // AdColony

View Case Study | Credits

Silver Winner

Vodafone Qatar 5G Launch Campaign - Red Velvet and Stop the Clock
Vodafone Qatar and InMobi for

Vodafone Qatar 5G Launch Campaign - Red Velvet and Stop the Clock

Watch Video | Credits

Bronze Winner

Dettol Shower Gel // MENA // AdColony
Dettol and AdColony for

Dettol Shower Gel // MENA // AdColony

View Case Study | Credits

Bronze Winner

M&M's Minis Are Back
M&M's and AdColony for

M&M's Minis Are Back

View Case Study | Credits
Media

MENA – Mobile Gaming, Gamification & E-Sports

Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.

Gold Winner

Euphoria Moments
RAKBANK and RAKBANK for

Euphoria Moments

Watch Video | Credits

Silver Winner

GSK Centrum GNE
Centrum and AdColony for

GSK Centrum GNE

View Case Study | Credits

Bronze Winner

Galaxy Dates Ramadan
Galaxy and AdColony for

Galaxy Dates Ramadan

View Case Study | Credits

Bronze Winner

McDonalds - Quarantine Offers
McDonalds and Bruce Clay MENA / Yazle Marketing Management for

McDonalds - Quarantine Offers

Watch Video | Credits
Media

MENA – Mobile Social

Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.

Gold Winner

She Can Play
RAKBANK and RAKBANK for

She Can Play

Watch Video | Credits

Silver Winner

Storyly
App Samurai and App Samurai for

Storyly

Watch Video | Credits
Technology

MENA – Mobile Video

Mobile is quickly ascending as the dominant screen for video consumption. It’s nuanced and intimate and is proven to yield impressive results as the most effective storytelling platform, despite the small screen. The formula for success is far more complicated than a 30 second spot but also offers greater opportunities. Show us your best in class, most impactful mobile video campaigns!

Gold Winner

M&M's Minis Are Back
M&M's and AdColony for

M&M's Minis Are Back

View Case Study | Credits

Gold Winner

KitKat Core
KitKat and AdColony for

KitKat Core

View Case Study | Credits

Gold Winner

Memotraits - AI Brings Memories to Life
RAKBANK and RAKBANK for

Memotraits - AI Brings Memories to Life

Watch Video | Credits

Silver Winner

Kotex
Kotex and Mindshare / Yazle Marketing Management for

Kotex

Watch Video | Credits

Bronze Winner

GSK Oral Sensodyne
Sensodyne and AdColony for

GSK Oral Sensodyne

View Case Study | Credits
Technology

MENA – Location Based Services or Targeting

Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.

Gold Winner

Hajj Pack
Hajj Pack / LifeBuoy / Unilever and Magna for

Hajj Pack

Watch Video | Credits

Silver Winner

Lux - Device ID
Lux / Unilever and Magna for

Lux - Device ID

Watch Video | Credits

Silver Winner

Real-Time Location Based Mobile Engagement
National Bank of Kuwait and Mall IQ for

Real-Time Location Based Mobile Engagement

Watch Video | Credits

Bronze Winner

Lifebuoy Purpose (Blis)
Lifebuoy and Magna for

Lifebuoy Purpose (Blis)

View Case Study | Credits

Bronze Winner

McDonald’s Taskeeta // MENA // AdColony
McDonald’s KSA and AdColony for

McDonald’s Taskeeta // MENA // AdColony

View Case Study | Credits
Technology

MENA – mCommerce

Mobile commerce solutions improving or enhancing the customer buying experience, creating increased engagement and commercial success. Includes in-app purchasing, mobile banking, virtual marketplace apps (i.e. Amazon mobile app), or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.

Bronze Winner

stc pay Stay at Home Campaign
stc pay and InMobi for

stc pay Stay at Home Campaign

Watch Video | Credits
Technology

MENA – Innovation

Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.

Gold Winner

Snickers Hunger Support Campaign
Snickers and InMobi for

Snickers Hunger Support Campaign

Watch Video | Credits

Gold Winner

Axe Chill
Axe / Unilever and Magna for

Axe Chill

Watch Video | Credits

Silver Winner

Lipton Stay At Home
Lipton and Magna Global for

Lipton Stay At Home

Watch Video | Credits

Silver Winner

McDonald’s Taskeeta // MENA // AdColony
McDonald’s KSA and AdColony for

McDonald’s Taskeeta // MENA // AdColony

View Case Study | Credits

Silver Winner

TikTok Hive
TikTok and ByteDance FZ LLC (owns TikTok product) for

TikTok Hive

Watch Video | Credits

Bronze Winner

M&M's Minis Are Back
M&M's and AdColony for

M&M's Minis Are Back

View Case Study | Credits
Media

MENA – Mobile App

Any application that provides information, entertainment, productivity or utility for the customer. Mobile App can be part of a broader marketing strategy or a stand-alone brand experience. Both short-term apps for a specific moment in time as well as longer term apps are eligible for this category.

Silver Winner

Etisalat Moonwalk // MENA // AdColony
Etisalat and AdColony for

Etisalat Moonwalk // MENA // AdColony

View Case Study | Credits

Bronze Winner

stc pay Stay at Home Campaign
stc pay and InMobi for

stc pay Stay at Home Campaign

Watch Video | Credits
Technology

MENA – Mobile Audio / Voice

Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement.

Bronze Winner

McDonald's Regional Brand Trust // Hygiene
McDonald's and AdColony for

McDonald's Regional Brand Trust // Hygiene

View Case Study | Credits

Bronze Winner

Etisalat Sonic // MENA // AdColony
Etisalat and AdColony for

Etisalat Sonic // MENA // AdColony

View Case Study | Credits
Technology

MENA – Data/Insights

Use of customer data that played an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community. Detail the role that data had within the campaign strategy in achieving the brand and business goals.

Silver Winner

Hajj Pack
Hajj Pack / LifeBuoy / Unilever and Magna for

Hajj Pack

Watch Video | Credits

Bronze Winner

Axe Chill
Axe / Unilever and Magna for

Axe Chill

Watch Video | Credits

Bronze Winner

Whiskas // MENA // AdColony
Whiskas and AdColony for

Whiskas // MENA // AdColony

View Case Study | Credits
Technology

MENA – Machine Learning and AI

Campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc.

Gold Winner

Dove Amazon
DOVE / Unilever and Magna for

Dove Amazon

Watch Video | Credits

Gold Winner

Snickers Hunger Support Campaign
Snickers and InMobi for

Snickers Hunger Support Campaign

Watch Video | Credits

Silver Winner

Euphoria Moments
RAKBANK and RAKBANK for

Euphoria Moments

Watch Video | Credits

Bronze Winner

Memotraits - AI Brings Memories to Life
RAKBANK and RAKBANK for

Memotraits - AI Brings Memories to Life

Watch Video | Credits

Bronze Winner

Prediction Meets Tradition- Striking Gold with Machine Learning
RAKBANK and UM / RAKBANK for

Prediction Meets Tradition- Striking Gold with Machine Learning

Watch Video | Credits
Marketing Objective

MENA – Gender Equality in Advertising

Driving culture-shifting creativity, entries will need to demonstrate ideas intended to change gender inequality; that is, work which sets out to positively impact ingrained gender inequality, imbalance or injustice. Smarties recognizes, work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising, such examples in advertising might be using female voice over or using female role models from real life, which would unsteriotype common perceptions in society. Work can be for any commercial or non profit reasons, regardless of the product or service being advertised.

Gold Winner

She Can Play
RAKBANK and RAKBANK for

She Can Play

Watch Video | Credits
Business Unusual 2020

MENA – Social Responsibility

Campaigns that have integrated ongoing medical advice into their branding communication messages across all media platforms during the crisis.

Gold Winner

Hope Is Born
P&G - Pampers and Procter & Gamble for

Hope Is Born

Watch Video | Credits

Gold Winner

Covid19 Resilience Grant
App Samurai and App Samurai for

Covid19 Resilience Grant

Watch Video | Credits

Silver Winner

Rexon Move More Stay Home
Rexona and Magna for

Rexon Move More Stay Home

Watch Video | Credits

Bronze Winner

Lifebuoy Purpose
Lifebuoy and Magna for

Lifebuoy Purpose

Watch Video | Credits
Business Unusual 2020

MENA – Technology Innovation

Campaigns and programmes that show innovative thinking and solutions to reach consumers during the pandemic. It could cover using platforms in new and innovative ways; using technology to launch new products, new channels, or new features.

Gold Winner

Etisalat Sonic // MENA // AdColony
Etisalat and AdColony for

Etisalat Sonic // MENA // AdColony

View Case Study | Credits

Gold Winner

GSK Centrum GNE
Centrum and AdColony for

GSK Centrum GNE

View Case Study | Credits

Silver Winner

Arm & Hammer - Alternate Uses for Baking Soda
Arm & Hammer and Saturday / Yazle Marketing Management for

Arm & Hammer - Alternate Uses for Baking Soda

Watch Video | Credits
Business Unusual 2020

MENA – App

Any Application that provided information, entertainment, productivity or utility for the consumers during the Covid-19 crisis. It could be in relation to the crisis or building through the app a new way and means of easier communication and interaction with existing customers. Mobile Apps can be part of a broader marketing strategy or a stand-alone brand experience. Includes short-term apps for a specific moment in time as well as longer term apps.

Silver Winner

stc pay Stay at Home Campaign
stc pay and InMobi for

stc pay Stay at Home Campaign

Watch Video | Credits
Business Unusual 2020

MENA – Customer Experience

Campaigns that enrich digital experiences or enable new methods of connecting with the consumer allowing seamless experience and keeping in mind social distancing norms. Mobile should play a key role in enhancing consumer experience & engagement.

Gold Winner

Etisalat Sonic // MENA // AdColony
Etisalat and AdColony for

Etisalat Sonic // MENA // AdColony

View Case Study | Credits

Silver Winner

Snickers Hunger Support Campaign
Snickers and InMobi for

Snickers Hunger Support Campaign

Watch Video | Credits

Silver Winner

McDonald's Regional Brand Trust // Hygiene
McDonald's and AdColony for

McDonald's Regional Brand Trust // Hygiene

View Case Study | Credits

Silver Winner

TikTok Hive
TikTok and ByteDance FZ LLC (owns TikTok product) for

TikTok Hive

Watch Video | Credits

Bronze Winner

CONVERTSATIONS- Kickstarting new SMEs amidst the Pandemic
RAKBANK and UM / RAKBANK for

CONVERTSATIONS- Kickstarting new SMEs amidst the Pandemic

Watch Video | Credits

    Marketing Objective

  • Brand Awareness
  • Lead Generation / Direct Response / Conversions
  • Product / Services Launch
  • Gender Equality in Advertising
  • Media

  • Mobile Gaming, Gamification & E-Sports
  • Mobile Social
  • Mobile App
  • Media

  • Mobile Video
  • Location Based Services or Targeting
  • mCommerce
  • Innovation
  • Mobile Audio / Voice
  • Data/Insights
  • Machine Learning and AI