Presenting The Smarties Turkey 2020 Winners
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Turkey Best In Show
Coca-Cola and Carat Turkey / The Coca-Cola Company for
Coca-Cola - "Support Your Locals with DCO"
Credits
Huseyin Ince, Managing Director, Carat
Basak Kabasabanoglu, Managing Partner, Carat
Can Senses, Head of Strategy, Carat
Bihter Ongel, Sr. Strategist, Carat
Melih Yasar, Offline Media Planning & Buying Lead, Carat
Furkan Selim, Special Projects Manager, Carat
Fati Urkundag, Digital Planning & Buying Director, Carat
Bilge Bulut, Digital Media Supervisor, Carat
Buse Gocmen, Senior Digital Executive, Carat
Saim Karaer, Senior Digital Executive, Carat
Zafer Tipigil, IMC Director, Coca-Cola
Venus Ozdemir, Business Unit Media Manager, Coca-Cola
Beste Erener, Sr. Content Excellence Manager, Coca-Cola
Esin Deniz Ergene, Content Excellence Manager, Coca-Cola
Pinar Tugcu, Connections Manager, Coca-Cola
Bahar Karaburun, Media Manager, Coca-Cola
Elif Kaypak, Marketing Director, Coca-Cola
Yigit Yokus, Marketing Director, Coca-Cola
Doruk Alptekin, Marketing Manager, Coca-Cola
Enis Orhun, Executive Creative Director, C-Section
Ozlem Unlucay, Managing Director, C-Section
Caner Apaydin, Creative Director, C-Section
Fatih Tuyluoglu, Creative Director, C-Section
Kutsal Bayraktar, Creative Group Head, C-Section
Efe Kaptanoglu, Creative Group Head, C-Section
Yasin Catili, Copywriters, C-Section
Anil Uzun, Copywriters, C-Section
Yener Namaz, Copywriters, C-Section
Anil Darinc, Art Director, C-Section
Melike Orhon, Project Manager, C-Section
Cem Kaptan, Co-Founder, newton.dcc
Ismail Seval, Co-Founder, newton.dcc
Enis Eminoglu, Strategist, newton.dcc
Marketing Objective
Turkey – Brand Awareness
Campaign created for brand growth, development, and enrichment, as well as establishing brand recognition and familiarity with targeted customers. Showcase how your campaign has achieved any or all of these components.
Gold Winner
Coca-Cola Energy and Carat Turkey / Carat Media Turkey for
Coke Energy - This Energy Is For You
Watch Video | CreditsGold Winner
sahibinden.com and Rafineri for
sahibinden.com - 20th year anniversary
Watch Video | Credits
Bronze Winner
DIMES and Reklamania Creative / DIMES for
DIMES Milkshake Launch
Watch Video | Credits
Marketing Objective
Turkey – Lead Generation / Direct Response / Conversions
Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.
Silver Winner
Nestle and Mindshare Turkey for
Nescafe Keyf-i Turk Faladdin Entegrasyon
Watch Video | Credits
Marketing Objective
Turkey – Product / Services Launch
Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.
Silver Winner
DIMES and Reklamania Creative / DIMES for
DIMES Milkshake Launch
Watch Video | Credits
Marketing Objective
Turkey – Promotion
Campaign ranging from contests and coupons to special offers, sweepstakes and POS/Merchandising. Includes demos, coupons, exhibitions/trade shows, and games. Be very specific in demonstrating how your campaign specifically changed buyer behavior.
Silver Winner
Nestle and Mindshare Turkey for
Nescafe Keyf-i Turk Faladdin Entegrasyon
Watch Video | Credits
Bronze Winner
Cornetto and Standby Creative Group for
Unicornetto Lovers Fountain
Watch Video | CreditsMarketing Objective
Turkey – Gender Equality in Advertising
Driving culture-shifting creativity, entries will need to demonstrate ideas intended to change gender inequality; that is, work which sets out to positively impact ingrained gender inequality, imbalance or injustice. Smarties recognizes, work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising, such examples in advertising might be using female voice over or using female role models from real life, which would unsteriotype common perceptions in society. Work can be for any commercial or non profit reasons, regardless of the product or service being advertised.
Bronze Winner
Yapı Kredi and Rafineri for
Yapı Kredi International Women's Day - Afife Jale
Watch Video | CreditsMedia
Turkey – Mobile Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
Gold Winner
adidas and Wunderman Thompson Istanbul for
adidas The Uncancelled Cup
Watch Video | Credits
Bronze Winner
Petrol Ofisi Sosyal Lig and Promoqube for
Petrol Ofisi Sosyal Lig
Watch Video | CreditsMedia
Turkey – Mobile Social
Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.
Bronze Winner
PepsiCo Beverage (Pepsi, Yedigun, Fruko Cool Lime, Lipton Ice Tea) and OLIVER Istanbul for
Most Popular IG Live Integration
Watch Video | CreditsBronze Winner
DIMES and Reklamania Creative / DIMES for
DIMES Milkshake Launch
Watch Video | CreditsMedia
Turkey – Mobile App
Any application that provides information, entertainment, productivity or utility for the customer. Mobile App can be part of a broader marketing strategy or a stand-alone brand experience. Both short-term apps for a specific moment in time as well as longer term apps are eligible for this category.
Media
Turkey – Mobile Search
Current research indicates that 4 out of 10 people conduct their searches exclusively on mobile during a typical day. This category showcases the ever-important campaigns that have search at their core.
Bronze Winner
Akbank and Hype / Akbank for
Axess - OK, Google. I'm Feeling Lucky.
Watch Video | CreditsMedia
Turkey – Mobile Native
An ad that follows the natural form and function of the user experience in which it is placed can be especially impactful. This category celebrates the best examples of native mobile - both display and video.
Bronze Winner
Nestle and Mindshare Turkey for
Nescafe Keyf-i Turk Ignation Labs
Watch Video | CreditsBronze Winner
Yapı Kredi and Ingage Media for
Yandex Navi & Yapı Kredi Media First
Watch Video | CreditsTechnology
Turkey – Mobile Video
Mobile is quickly ascending as the dominant screen for video consumption. It’s nuanced and intimate and is proven to yield impressive results as the most effective storytelling platform, despite the small screen. The formula for success is far more complicated than a 30 second spot but also offers greater opportunities. Show us your best in class, most impactful mobile video campaigns!
Silver Winner
DIMES and Reklamania Creative / DIMES for
DIMES Milkshake Launch
Watch Video | CreditsBronze Winner
Nestle and Mindshare Turkey for
Nescafe Keyf-i Turk Ignation Labs
Watch Video | CreditsBronze Winner
Mercedes-Benz Turkey and OMD Turkey for
OMD Turkey / A-Class Sedan / Mercedes-Benz
Watch Video | CreditsTechnology
Turkey – Location Based Services or Targeting
Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.
Gold Winner
Coca-Cola and Carat Turkey / The Coca-Cola Company for
Coca-Cola - "Support Your Locals with DCO"
Watch Video | Credits
Technology
Turkey – mCommerce
Mobile commerce solutions improving or enhancing the customer buying experience, creating increased engagement and commercial success. Includes in-app purchasing, mobile banking, virtual marketplace apps (i.e. Amazon mobile app), or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.
Technology
Turkey – Innovation
Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.
Bronze Winner
Nestle and Mindshare Turkey for
Nescafe Keyf-i Turk Faladdin Entegrasyon
Watch Video | CreditsTechnology
Turkey – Mobile Audio / Voice
Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement.
Gold Winner
Unilever / Magnum and Mindshare Turkey for
Magnum’s Legendary Crack Sound x Spotify 3d Audio
Watch Video | CreditsTechnology
Turkey – Data/Insights
Use of customer data that played an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community. Detail the role that data had within the campaign strategy in achieving the brand and business goals.
Gold Winner
Coca-Cola and Carat Turkey / The Coca-Cola Company for
Coca-Cola - "Support Your Locals with DCO"
Watch Video | CreditsSilver Winner
Vodafone Turkey and NA / Vodafone Turkey for
Digitalization Journey of Vodafone's Online Sales
Watch Video | CreditsBusiness Unusual 2020
Turkey – Social Responsibility
Campaigns that have integrated ongoing medical advice into their branding communication messages across all media platforms during the crisis.
Business Unusual 2020
Turkey – Technology Innovation
Campaigns and programmes that show innovative thinking and solutions to reach consumers during the pandemic. It could cover using platforms in new and innovative ways; using technology to launch new products, new channels, or new features.
Silver Winner
adidas and Wunderman Thompson Istanbul for
adidas The Uncancelled Cup
Watch Video | CreditsBronze Winner
İşbank and İşbank for
Virtual Assistant Maxi - Covid-19 Adaption
Watch Video | CreditsBronze Winner
Akbank and Akbank for
Akbank's Ex Machina - AI From The Marketing Automation
Watch Video | CreditsBusiness Unusual 2020
Turkey – App
Any Application that provided information, entertainment, productivity or utility for the consumers during the Covid-19 crisis. It could be in relation to the crisis or building through the app a new way and means of easier communication and interaction with existing customers. Mobile Apps can be part of a broader marketing strategy or a stand-alone brand experience. Includes short-term apps for a specific moment in time as well as longer term apps.
Business Unusual 2020
Turkey – Inclusivity (during the pandemic)
Driving culture-shifting creativity, entries will need to demonstrate ideas intended to demonstrate inclusivity throughout the pandemic (which can include showing changes in gender inequality); that is, work which sets out to positively impact inclusivity. Smarties recognises, work that implicitly or explicitly addresses these issues. Work can be for any commercial or non-profit reasons, regardless of the product or service being advertised.
Silver Winner
Coca-Cola and Carat Turkey / The Coca-Cola Company for
Coca-Cola - "Support Your Locals with DCO"
Watch Video | CreditsBronze Winner
Carte d'Or and Standby Creative Group for
Carte d'Or Do Something Sweet at Home
Watch Video | CreditsBusiness Unusual 2020
Turkey – Customer Experience
Campaigns that enrich digital experiences or enable new methods of connecting with the consumer allowing seamless experience and keeping in mind social distancing norms. Mobile should play a key role in enhancing consumer experience & engagement.
Bronze Winner
Nestle and Mindshare Turkey for
Nescafe Keyf-i Turk Faladdin Entegrasyon
Watch Video | CreditsBronze Winner
PepsiCo Beverage (Pepsi, Yedigun, Fruko Cool Lime, Lipton Ice Tea) and OLIVER Istanbul for
Most Popular IG Live Integration
Watch Video | Credits2020 Smarties Turkey Industry Award Winners
Brand of the Year
Coca-Cola
Media Agency of the Year
Carat Turkey
Creative Agency of the Year
![](https://www.mmaglobal.com/files/styles/sponsor/public/logos/static1.squarespace_0.png?itok=rAcXloQZ")
Wunderman Thompson Istanbul
Digital Agencies of the Year
Bubble Project
Isobar Türkiye
Data Driven Agency of the Year
Hype
Network of the Year
AdColony