• Smarties X
  • North America
  • EMEA
  • APAC
  • Turkey
  • India
  • Vietnam
  • MENA
  • Indonesia
Marketing Objective

India – Brand Awareness

Campaign created for brand growth, development, and enrichment, as well as establishing brand recognition and familiarity with targeted customers. Showcase how your campaign has achieved any or all of these components.

Badass Calling Out Badass
Vote for this:
Kia Motors India and Isobar India
What if you could #InteractWithTheFuture ?
Vote for this:
Aditya Birla Capital and Foxymoron / Mindshare / Aditya Birla Capital
Where the heart is!
Vote for this:
Asian Paints Corporate and Madison Media
Gaana 'Dil Ki Suno'
Vote for this:
gaana and Isobar India
Kia’s Adventures of Meerkat
Vote for this:
Kia Motors India and Isobar India
Marketing Objective

India – Lead Generation / Direct Response / Conversions

Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.

Flipkart X Apple | It's time to ditch the assumptions
Vote for this:
Apple Watch and Flipkart Ads
Powering The Beauty Within
Vote for this:
Zivame and Affle
Flipkart uses audience Intel to set new benchmarks
Vote for this:
Intel and Flipkart Ads
Google Assistant - Knowledge has no language
Vote for this:
Google India and Mullen Lowe Lintas Group
M&S Bra Fit Challenge
Vote for this:
Marks & Spencer India and Isobar India
Marketing Objective

India – Product / Services Launch

Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.

Content Ko Jode Instant Rakhe Permanent
Vote for this:
Asian Paints and Madison Media
Spotify India Podcast Mobile Campaign
Vote for this:
Spotify India and Interactive Avenues India / AdColony
You Wanna Do It, Just DUNZO It
Vote for this:
Dunzo and Affle
Activ Care
Vote for this:
Aditya Birla Health Insurance and Aditya Birla Health Insurance
Google Assistant - Knowledge has no language
Vote for this:
Google India and Mullen Lowe Lintas Group
McDonald's 10 year challenge
Vote for this:
McDonald's India and 22feet Tribal Worldwide
Marketing Objective

India – Promotion

Campaign ranging from contests and coupons to special offers, sweepstakes and POS/Merchandising. Includes demos, coupons, exhibitions/trade shows, and games. Be very specific in demonstrating how your campaign specifically changed buyer behavior.

Nikon Insta Badge
Vote for this:
Nikon India and WATConsult
M&S Bra Fit Challenge
Vote for this:
Marks & Spencer India and Isobar India
Jolly Rancher
Vote for this:
Hershey and POKKT
Add An Ad
Vote for this:
HDFC Bank and Kinnect
Unacademy - Let's Crack It
Vote for this:
Submission from Unacademy and Unacademy
Marketing Objective

India – Social Impact / Not For Profit

Campaigns for not-for-profits or government agencies that create significant social change and/or deliver against a public service. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefitted your organization.

Mat Kar Forward
Vote for this:
TikTok India and Kinnect
#IAmAlsoIndianPolice
Vote for this:
Indian Police Forces and MullenLowe Lintas Group / Mogae Media (for Mumbai Police and Punjab Police)
Hum Haar Nahi Maanenge
Vote for this:
HDFC Bank and Kinnect
Her Courage Lessons for myschoolreviews.com
Vote for this:
MySchoolReviews.com and Isobar India
Wheel Ghar Se Career
Vote for this:
Unilever and Unilever / Lowe Lintas
We will smile again
Vote for this:
Perfetti Van Melle India and Ogilvy & Mather / Perfetti Van Melle India
Media

India – Cross Media

Campaign utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.

Her Courage Lessons for myschoolreviews.com
Vote for this:
MySchoolReviews.com and Isobar India
Signature Masterclass 4.0
Vote for this:
Signature and Vice Media / DDB Mudra
Kotak 811 #DreamsInvited Campaign
Vote for this:
Kotak Mahindra Bank Limited and Kotak Mahindra Bank Limited
Powering The Beauty Within
Vote for this:
Zivame and Affle
McDowell’s No1 Soda No1YaariJam
Vote for this:
McDowell’s No1 Soda and Hungama Digital Media Entertainment Pvt. Ltd. / DDB Mudra & Glitch
Media

India – Cross Mobile Integration

This category is for campaigns integrating a minimum of 3 mobile applications or mediums (i.e. apps, mobile web, OTT, messaging, video, display, search, etc.). We are looking for campaigns that hit the above marks, and are strategically customized for each experience.

It's Time To Win It All
Vote for this:
Games 24x7 / Rummy Circle and Affle
Powering The Beauty Within
Vote for this:
Zivame and Affle
Dark Fantasy - A lot can happen inside
Vote for this:
Sunfeast Dark Fantasy and Wavemaker India
Estee Lauder Geolocal Blockchain Campaign
Vote for this:
Estee Lauder India and Isobar India
Media

India – Mobile Gaming, Gamification & E-Sports

Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.

Cadbury Madbury
Vote for this:
Cadbury and Wavemaker / Jio Platforms
Play to Learn the #ABCofTaxes
Vote for this:
Aditya Birla Capital and Foxymoron / Mindshare / Aditya Birla Capital
What if you could #InteractWithTheFuture ?
Vote for this:
Aditya Birla Capital and Foxymoron / Mindshare / Aditya Birla Capital
The Anti Bacterial Experience
Vote for this:
Royale Health Shield and Madison Media
Media

India – Mobile App Advertising

Any application that provides information, entertainment, productivity or utility for the customer. Mobile App can be part of a broader marketing strategy or a stand-alone brand experience. Both short-term apps for a specific moment in time as well as longer term apps are eligible for this category.

It's Time To Win It All
Vote for this:
Games 24x7 / Rummy Circle and Affle
Flipkart uses audience Intel to set new benchmarks
Vote for this:
Intel and Flipkart Ads
Powering The Beauty Within
Vote for this:
Zivame and Affle
OK Flipkart, deliver exceptional results
Vote for this:
Google and Flipkart Ads
Media

India – Mobile Social

Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.

Kia: Instagram Hijack
Vote for this:
Kia Motors India and Isobar India
Sunfeast Wonderzmilk Gobbler game
Vote for this:
Sunfeast Wonderzmilk and Wavemaker
What if you could #InteractWithTheFuture ?
Vote for this:
Aditya Birla Capital and Foxymoron / Mindshare / Aditya Birla Capital
Unlocking the confectionery potential in young adults
Vote for this:
Chupa Chups and Ogilvy & Mather India / Grapes Digital / Perfetti Van Melle India
Kotak Silk #MomsOnDuty - How the whole nation revered the warrior in our mothers!
Vote for this:
Kotak Silk and Tonic Worldwide / Kotak Mahindra Bank Ltd.
Technology

India – Innovation

Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.

Something For Everyone
Vote for this:
Netflix India and Wavemaker India / Spotify India
Kia Auto Expo
Vote for this:
Kia Motors India and Isobar India
Powering The Beauty Within
Vote for this:
Zivame and Affle
Sunfeast Wonderzmilk Gobbler game
Vote for this:
Sunfeast Wonderzmilk and Wavemaker
Technology

India – Location Based Services or Targeting

Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.

How Bridgestone Achieved a 2023% ROI with an Innovative Proximity-Based SEM Strategy
Vote for this:
Bridgestone and Whirlwind
Making India Toilet Proud
Vote for this:
Harpic and RB / Jio
Augmenting events with Intel's contextual messaging strategy
Vote for this:
Intel and Merkle Group Inc
Vision Express - Location Based Advertising
Vote for this:
Vision Express and Team Pumpkin
Technology

India – Mobile Video

Mobile is quickly ascending as the dominant screen for video consumption. It’s nuanced and intimate and is proven to yield impressive results as the most effective storytelling platform, despite the small screen. The formula for success is far more complicated than a 30 second spot but also offers greater opportunities. Show us your best in class, most impactful mobile video campaigns!

The ABC of Money Advice
Vote for this:
Aditya Birla Capital and Mindshare / Foxymoron / Aditya Birla Capital
What if you could #InteractWithTheFuture ?
Vote for this:
Aditya Birla Capital and Foxymoron / Mindshare / Aditya Birla Capital
Dark Fantasy - A lot can happen inside
Vote for this:
Sunfeast Dark Fantasy and Wavemaker India
Her Courage Lessons for myschoolreviews.com
Vote for this:
MySchoolReviews.com and Isobar India
Technology

India – Mobile Audio / Voice

Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement.

Say It With Silk
Vote for this:
Cadbury Silk and Wavemaker India / Spotify India
A car that sells itself
Vote for this:
Tata Altroz and MullenLowe Lintas Group
Creating a new Advice touchpoint
Vote for this:
Aditya Birla Capital and Mindshare / Aditya Birla Capital
Something For Everyone
Vote for this:
Netflix India and Wavemaker India / Spotify India
Ishq Bhi Risk Bhi
Vote for this:
Tata Mutual Funds and aawaz.com
Winning From Home

India – Purposeful Marketing

Campaigns and messaging created to engage in purposeful marketing with the customer thereby contributing to support a larger cause using mobile as a key medium . Demonstrate how the campaign resulted in success in terms of loyalty, top of mind recall or customer sales.

Wheel Ghar Se Career
Vote for this:
Unilever and Unilever / Lowe Lintas
Unlocking the money flow in the lockdown in a humane way
Vote for this:
Axis Bank and MullenLowe Lintas Group
Center Fresh-Stay Fresh Behind the Mask
Vote for this:
Perfetti Van Melle India (Center fresh) and Creativeland Asia / PR Pundit / Perfetti Van Melle India (Center Fresh)
Rewind Kia
Vote for this:
Kia Motors India and Isobar India
CompliMentos
Vote for this:
Mentos and Creativeland Asia / Perfetti Van Melle
Winning From Home

India – Seamless Consumer Experience

Campaign that enriches digital experiences or enables new methods of connecting with the consumer enabling seamless experience and keeping in mind social distancing norms. Mobile should play a vital role in enhancing consumer experience & engagement.

Say It With Silk
Vote for this:
Cadbury Silk and Wavemaker India / Spotify India
Revealing the ‘Sweet Secret’ of Cadbury Chocobakes
Vote for this:
Cadbury and Wavemaker India / InMobi
The ABC of Money Advice
Vote for this:
Aditya Birla Capital and Mindshare / Foxymoron / Aditya Birla Capital
Winning From Home

India – Best Use of Mobile To Drive Sales

Brands that adopted new methods or pivoted to digital as a key sales channel. Campaign can highlight how the brand reengineered their sales strategy & achieved measurable results.

Center Fresh-Stay Fresh Behind the Mask
Vote for this:
Perfetti Van Melle India (Center fresh) and Creativeland Asia / PR Pundit / Perfetti Van Melle India (Center Fresh)
TechTalk App & WhatsApp Connect Program
Vote for this:
Western Digital and Western Digital
It's Time To Win It All
Vote for this:
Games 24x7 / Rummy Circle and Affle
Winning From Home

India – Innovation & Creativity

Campaigns that enabled innovation and creativity primarily leveraging digital media. These campaigns, in turn, delivered significant impact to the current business and enabled significant shifts to content investments in digital as a part of marketing efforts. Showcase how the campaign revolved around innovation & creativity and delivered set KPIs. Mobile to act as a key device for creativity.

Where the heart is!
Vote for this:
Asian Paints Corporate and Madison Media
CompliMentos
Vote for this:
Mentos and Creativeland Asia / Perfetti Van Melle
JioSaavn x Bumble Mixtapes
Vote for this:
Bumble and JioSaavn
Experience ‘Hello MG’!
Vote for this:
MG Motor and Interactive Avenues - A Reprise Network Company
Winning From Home

India – Home Production

Production of digital and mobile assets which were produced from home versus a professional studio set up and yet delivered compelling results/output and enabled business objectives.  Digital Campaigns that leveraged brand ambassadors or mascots can also be considered in the category. Detail the role that mobile had within the campaign strategy in achieving the brand and business goals.

Rewind Kia
Vote for this:
Kia Motors India and Isobar India
The ABC of Money Advice
Vote for this:
Aditya Birla Capital and Mindshare / Foxymoron / Aditya Birla Capital
Dark Fantasy - A lot can happen inside
Vote for this:
Sunfeast Dark Fantasy and Wavemaker India
Alpenlibe - Rakhi Campaign
Vote for this:
Alpenlibe and PHD Media
Disinfect to Protect
Vote for this:
Lizol/RB and PHD / RB
Creative Awards

India – Best Brand Experience in Mobile Rich Media

This is a category that awards a mobile creative that embodies a brand’s philosophy and identity and creates an immersive and interactive experience keeping the brand at the core. It makes a user engage with a brand on the whole and creates top level recall and recognition in the user’s mind.

Say It With Silk
Vote for this:
Cadbury Silk and Wavemaker India / Spotify India
New Year Greetings & Resolution Campaign
Vote for this:
Max Life Insurance and Magnon eg+
HDFC Life - Fulfil Your Dreams
Vote for this:
HDFC Life and mCanvas Advertising Pvt. Ltd. / mCanvas
Creative Awards

India – Most Engaging Mobile Creative

This is a category that awards a mobile creative on its post click performance. It measures the engagement levels of the user after the first point of interaction and how engaged a person remained as the ad progressed. It takes into consideration how long the user remained on the ad and whether they shared the experience forward on social media.

Kingfisher #StayAtHome
Vote for this:
Kingfisher and Mindshare India / InMobi
Making India Engage with the #ABCofBudget2020
Vote for this:
Aditya Birla Capital and Mindshare / Foxymoron / Aditya Birla Capital
Something For Everyone
Vote for this:
Netflix India and Wavemaker India / Spotify India
Mentos Friendship Day
Vote for this:
Mentos and Creativeland Asia / Perfetti Van Melle
Creative Awards

India – Best Data Driven Display Creative

Intelligent use of data insights for scaled personalization of creatives to drive campaign and business objectives. Data insights could be based on audiences, context or from offline input (e.g. pollution API)

Global Acquisition Strategy for Zomato Gold
Vote for this:
Zomato Gold and Kinnect
Plan, Browse, Buy #WithALittleHelp from Google
Vote for this:
Google India and Toaster
Powering The Beauty Within
Vote for this:
Zivame and Affle

    Marketing Objective

  • Brand Awareness
  • Lead Generation / Direct Response / Conversions
  • Product / Services Launch
  • Promotion
  • Social Impact / Not For Profit
  • Media

  • Cross Media
  • Cross Mobile Integration
  • Mobile Gaming, Gamification & E-Sports
  • Mobile App Advertising
  • Mobile Social
  • Technology

  • Innovation
  • Location Based Services or Targeting
  • Mobile Video
  • Mobile Audio / Voice
  • Winning From Home

  • Purposeful Marketing
  • Seamless Consumer Experience
  • Best Use of Mobile To Drive Sales
  • Innovation & Creativity
  • Home Production
  • Creative Awards

  • Best Brand Experience in Mobile Rich Media
  • Most Engaging Mobile Creative
  • Best Data Driven Display Creative
  • Industry Awards

  • Marketer of the Year
  • Agency of the Year
  • Enabling Technology Company of the Year
  • Brand of the Year
  • Publisher of the Year