Marketing Objective
APAC – Brand Awareness
Campaign created for brand growth, development, and enrichment, as well as establishing brand recognition and familiarity with targeted customers. Showcase how your campaign has achieved any or all of these components.
Coca-Cola and Circus Digital / MediaCom
Google and Flipkart Ads
Pepsi and Dentsu Redder / Mindshare
Dove and Mindshare Philippines / AdColony
ViettelPay and Dentsu Redder / Metub
Marketing Objective
APAC – Lead Generation / Direct Response / Conversions
Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.
Softlogic Life and Isobar Sri Lanka, Shift Media Solutions & Shift / Softlogic Life Insurance PLC.
Apple Watch and Flipkart Ads
UnionBank and Appier
ZaloPay and T&A Ogilvy
NIVEA and OMD Indonesia / VML & Prodigy / AdColony
Marketing Objective
APAC – Product / Services Launch
Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.
Pepsi and Dentsu Redder / Mindshare
Dancow Nutritods and Mindshare / Wunderman Thompson, InMobi / Nestlé Indonesia
X-Men and The Purpose Group / Ogilvy / Marico SEA
UnionBank and OMD Philippines / AdColony
Pond’s and Mindshare Indonesia & Ogilvy Indonesia / AdColony
Marketing Objective
APAC – Promotion
Campaign ranging from contests and coupons to special offers, sweepstakes and POS/Merchandising. Includes demos, coupons, exhibitions/trade shows, and games. Be very specific in demonstrating how your campaign specifically changed buyer behavior.
Intel and Flipkart Ads
Google and Flipkart Ads
Marketing Objective
APAC – Relationship Building / CRM
Campaigns that build and manage customer relationships. Demonstrate how the campaign has increased customer loyalty and/or led to customer retention.
DiDi and PHD Media
Castrol and Mindshare / Castrol BP Petco
Marketing Objective
APAC – Social Impact / Not for Profit
Campaigns for not-for-profits or government agencies that create significant social change and/or deliver against a public service. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefitted your organization.
Provincial Electricity Authority and Mojito / Media Donut / TikTok
Google India and Toaster
Indian Police Forces and MullenLowe Lintas Group / Mogae Media (for Mumbai Police and Punjab Police)
Perfetti Van Melle India and Ogilvy & Mather / Perfetti Van Melle India
Rexona and RED COMMUNICATION / Mindshare Indonesia
Media
APAC – Cross Media
Campaign utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.
Softlogic Life and Isobar Sri Lanka, Shift Media Solutions & Shift / Softlogic Life Insurance PLC.
DiDi and PHD Media
Coca-Cola and Dentsu MCGARRYBOWEN
Bear Brand and Mindshare / Ogilvy, AdColony / Nestle Indonesia
ViettelPay and Dentsu Redder / Metub
Media
APAC – Cross Mobile Integration
This category is for campaigns integrating a minimum of 3 mobile applications or mediums (i.e. apps, mobile web, messaging, video, display, search, etc.). We are looking for campaigns that hit the above marks, and are strategically customized for each experience.
X-Men and The Purpose Group / Ogilvy / Marico SEA
Google APAC and Toaster
ViettelPay and Dentsu Redder / Metub
Berocca and Carnival / Mediacom
Lactogrow and Mindshare / Hantam, Mynd Studio / Nestle Indonesia
Media
APAC – Messaging
This category focuses on the use of SMS/MMS and messaging platforms such as WhatsApp, Facebook Messenger, WeChat, Line etc., to brilliantly bring a marketing campaign to life. Examples could include (but are not limited to): activation of marketing programs, customer acquisition, engagement and conversion.
Google and MSL
Media
APAC – Mobile App Advertising
Any application that provides information, entertainment, productivity or utility for the customer. Mobile App can be part of a broader marketing strategy or a stand-alone brand experience. Both short-term apps for a specific moment in time as well as longer term apps are eligible for this category.
Intel and Flipkart Ads
Sephora and Mobile Now Group
Google and Flipkart Ads
Media
APAC – Programmatic and Machine Learning
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc.
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McDonald’s and OMD / Leo Burnett and Arcade / The Trade Desk
PROTON and m/SIX / Proton In Association With Affle & m/SIX
Bebelac and Wavemaker Indonesia / InMobi
UnionBank and Appier
Media
APAC – Mobile Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
Sonic and Mindshare Philippines / AdColony
Warrior Energy Drink and TKL Corporation / Ogilvy, Clickmedia
dtac and OMD / POKKT
NIVEA and OMD Indonesia / VML & Prodigy / AdColony
Burger King and MediaCom
Media
APAC – Mobile Social
Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.
Suntory PepsiCo Beverage (Thailand) and Mindshare Thailand / Twitter Asia Pacific
Google Thailand and Toaster
Spotify and UM Singapore / Twitter Asia Pacific
ZaloPay and T&A Ogilvy
X-Men and The Purpose Group / Ogilvy / Marico South East Asia
Technology
APAC – Banners & Rich Media Advertising
Driving business goals while being respectful of user experience. Campaigns using mobile platforms and/or devices which encourage customer interaction and engagement and drive strong business ROI. The campaigns also actively seek to be respectful of user experience from the ad choices made.
Yale and TenMax Ad Tech Lab
Google and Flipkart Ads
Technology
APAC – Innovation
Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.
FrieslandCampina - Frisian Flag and ADA Asia / AdColony
Clear and T&A Ogilvy / Mindshare
UnionBank and OMD Philippines / AdColony
Mastercard and Carat / Octagon
Unilever / Clear and Mindshare Thailand / POKKT
Intel and Flipkart Ads
Technology
APAC – Location Based Services or Targeting
Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.
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