Marketing Objective
North America – Brand Awareness
Campaign created for brand growth, development, and enrichment, as well as establishing brand recognition and familiarity with targeted customers. Showcase how your campaign has achieved any or all of these components.
LA Rams and Snap, Inc.
Excedrin and Weber Shandwick / PGSK and Epsilon
Emergen-C and Grey New York / Gramercy Park Studios; Townhouse
Preparation H and Revolution Digital / Grey, Publicis Media (pGSK)
AT&T and Hearts & Science / The CW
Marketing Objective
North America – Lead Generation / Direct Response / Conversions
Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.
Vote for this:
Goodwill and AdTheorent and The Ad Council
ChapStick and Revolution Digital / Publicis Media
Marketing Objective
North America – Product / Services Launch
Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.
LA Rams and Snap, Inc.
Pronamel and Weber Shandwick / Publicis Media Group
TUMS and Weber Shandwick / Publicis
Marketing Objective
North America – Social Impact / Not For Profit
Campaigns for not-for-profits or government agencies that create significant social change and/or deliver against a public service. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefitted your organization.
Vote for this:
Goodwill and AdTheorent and The Ad Council
Media
North America – Cross Media
Campaign utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.
Emergen-C and Revolution Digital / Grey, Publicis Media
Nicorette and Weber Shandwick / Publicis and Epsilon
Preparation H and Revolution Digital / Grey, Publicis Media (pGSK)
Media
North America – Mobile Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
Butterfinger and Mindshare / Golin, Geometry, Prizelogic
El Dragón and Gameloft for brands
Paramount Pictures and Wavemaker / AdColony
Media
North America – Mobile Native
An ad that follows the natural form and function of the user experience in which it is placed. Submissions can include either or both display and video.
LA Rams and Snap, Inc.
Media
North America – Mobile Social
Campaign which uses social platforms to impact business objectives and/or enhance relationships with a brand, community or consumer. Includes emojis, memes, hashtags, etc.
Gushers & Fruit by the Foot and Mindshare North America / Mindshare
Pronamel and Weber Shandwick / Publicis Media Group
LA Rams and Snap, Inc.
Preparation H and Revolution Digital / Grey, Publicis Media (pGSK)
OAK + FORT and DAC Group
Technology
North America – Data/Insights
Use of customer data that played an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community. Detail the role that data had within the campaign strategy in achieving the brand and business goals.
ChapStick and Revolution Digital / Publicis Media
Technology
North America – Innovation
Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.
Vote for this:
Goodwill and AdTheorent and The Ad Council
IBM Watson Advertising and IBM Watson Advertising
Technology
North America – Location Based Services or Targeting
Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.
Vote for this:
