Marketing Objective
Indonesia – Brand Awareness
Campaign created for brand growth, development, and enrichment, as well as establishing brand recognition and familiarity with targeted customers. Showcase how your campaign has achieved any or all of these components.
Indomie and Berakar Komunikasi / i-dac Indonesia
Milo NutriUp and Ogilvy / Wunderman Thompson, Mindshare / Nestlé Indonesia
Head & Shoulders and AmbilHati / P&G Indonesia
DANCOW Nutritods and Wunderman Thompson / Mindshare, InMobi / Nestlé Indonesia
P&G and Hudhud / P&G
redBus Indonesia and M&C Saatchi Indonesia
Marketing Objective
Indonesia – Lead Generation / Direct Response / Conversions
Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.
Bear Brand and Mindshare / Ogilvy, AdColony / Nestle Indonesia
Kororo and Adplanetdaiko / Gojek
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McDonald’s and OMD / Leo Burnett and Arcade / The Trade Desk
Anlene and FCB Jakarta / Mediacom
Wall’s and Mindshare Indonesia / AdColony
Marketing Objective
Indonesia – Product / Services Launch
Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.
Rexona and RED COMMUNICATION / Mindshare Indonesia
Dancow Nutritods and Mindshare / Wunderman Thompson, InMobi / Nestlé Indonesia
Sasa Indonesia and Finch Agency
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McDonald’s and OMD / Leo Burnett and Arcade / The Trade Desk
Promina and i-dac Indonesia / DAX / AdColony
Marketing Objective
Indonesia – Promotion
Campaign ranging from contests and coupons to special offers, sweepstakes and POS/Merchandising. Includes demos, coupons, exhibitions/trade shows, and games. Be very specific in demonstrating how your campaign specifically changed buyer behavior.
S-26 Procal GOLD and Ogilvy / Mindshare, InMobi / Nestle Indonesia
S-26 PROCAL and Ogilvy / Mindshare / Nestle Indonesia
Kororo and Adplanetdaiko / Gojek
Traveloka and Traveloka
Matahari Departement Store and Telkomsel
Marketing Objective
Indonesia – Social Impact / Not For Profit
Campaigns for not-for-profits or government agencies that create significant social change and/or deliver against a public service. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors. Show how your approach added value to your customers and benefitted your organization.
Hari Bersih Indonesia and M&C Saatchi Indonesia
Rexona and RED COMMUNICATION / Mindshare Indonesia
BKPM (PKBI – Perkumpulan Keluarga Berencana Indonesia) and M&C Saatchi Indonesia
XL Axiata and FOINIKS
Sasa Indonesia and Finch Agency
Sampoerna Retail Community and PT Maleo Kreatif Indonesia / Flock Creative Network
Media
Indonesia – Cross Media
Campaign utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.
Head & Shoulders and AmbilHati / P&G Indonesia
Citibank and Finch Agency
Bear Brand and Mindshare / Ogilvy, AdColony / Nestle Indonesia
Rexona and RED COMMUNICATION / Mindshare Indonesia
Sasa Indonesia and Finch Agency
Dancow and emtek digital / Mindshare
Media
Indonesia – Cross Mobile Integration
This category is for campaigns integrating a minimum of 3 mobile applications or mediums (i.e. apps, mobile web, messaging, video, display, search, etc.). We are looking for campaigns that hit the above marks, and are strategically customized for each experience.
Bear Brand and Mindshare / Ogilvy, AdColony / Nestle Indonesia
Sampoerna Retail Community and PT Maleo Kreatif Indonesia / Flock Creative Network
BRI and Samara Live / emtek digital / emtek digital
Lactogrow and Mindshare / Hantam, Mynd Studio / Nestle Indonesia
Media
Indonesia – Mobile Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
Burger King and MediaCom
S-26 Procal and Mindshare / Ogilvy / Nestle Indonesia
Promina and i-dac Indonesia / DAX / AdColony
NIVEA and OMD Indonesia / VML & Prodigy / AdColony
Rexona and emtek digital / Mindshare
Media
Indonesia – Programmatic and Machine Learning
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc.
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McDonald’s and OMD / Leo Burnett and Arcade / The Trade Desk
CLEAR Indonesia and Toaster
Media
Indonesia – Mobile Social
Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.
Spotify and UM Singapore / Twitter Asia Pacific
Anlene and FCB Jakarta / Mediacom
KitKat and Wunderman Thompson / Mindshare / Nestle Indonesia
Technology
Indonesia – Innovation
Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.
EMTEK and Berakar Komunikasi
S-26 Procal GOLD and Ogilvy / Mindshare, InMobi / Nestle Indonesia
FrieslandCampina - Frisian Flag and ADA Asia / AdColony
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McDonald’s and OMD / Leo Burnett and Arcade / The Trade Desk
Technology
Indonesia – Location Based Services or Targeting
Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.
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