Presenting The Smarties India 2019 Winners
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India Best In Show
Meesho and Affle / Meesho In Association With Affle for
When Women Joined Hands To Break Social Shackles
Credits
Mohammad Sharique, Lead - Performance Marketing, Meesho (Fashnear Technologies Pvt Ltd)
Nishant Malik, Associate Director, Affle
Samer Akhter, Associate Director Marketing, Affle
Rohit Kumar, Creative Designer,
Marketing Objective
India – Brand Awareness
Brand growth, development and enrichment. These components are critical to a successful brand awareness campaign as well as establishing brand recognition and familiarity with your customers. Please showcase how your campaign has achieved any or all of these components.
Silver Winner
Lifebuoy and Mindshare India for
The Adaptive Data Lighthouse 2.0
View Case Study | CreditsBronze Winner
Too Yumm! and Interactive Avenues - A Reprise Network Company for
Too Yumm! takes over the IPL with a simple message of ‘Eat Baked!’
Watch Video | CreditsMarketing Objective
India – Lead Generation / Direct Response / Conversions
A great lead generation campaign will expertly use mobile to directly impact sales, conversions, trial or purchase intent. It can also be quite powerful prior to any transaction(s) if the mobile campaign attracts a good amount of prospective customers that are primed for future engagement and sales.
Silver Winner
Meesho and Affle / Meesho In Association With Affle for
When Women Joined Hands To Break Social Shackles
Watch Video | CreditsBronze Winner
Mastercard and Flipkart Ads for
The "Big Billion Days" Powered by Mastercard
Watch Video | CreditsMarketing Objective
India – Product / Services Launch
Your campaign launched or re-launched a product or service with mobile at the heart, delivering measurable success. Please be specific as to what made this launch effective, along with the role mobile played in the process.
Gold Winner
Meesho and Affle / Meesho In Association With Affle for
When Women Joined Hands To Break Social Shackles
Watch Video | Credits
Marketing Objective
India – Promotion
A promotion can range from contests and coupons to special offers, sweepstakes and POS/Merchandising. Demos, coupons, exhibitions/trade shows, games, special offers (and more) are also fair game for this category. Please be very specific in demonstrating how your campaign specifically changed buyer behavior.
Gold Winner
Mastercard and Flipkart Ads for
The "Big Billion Days" Powered by Mastercard
Watch Video | CreditsSilver Winner
Sprite and Interactive Avenues / Interactive Avenues in Association With Affle for
India Opens The Bottle Of Refreshment With Sprite
Watch Video | Credits
Marketing Objective
India – Social Impact / Not For Profit
Driving social change - from the palm of your hand. Or your tablet. Or some other mobile device. The point is, campaigns for not-for-profits or government agencies are now more powerful than ever because mobile makes them accessible to everyone. This category is for best in class campaigns that create significant social change or deliver against a public service.
Gold Winner
Lifebuoy and Mindshare India for
The Adaptive Data Lighthouse 2.0
View Case Study | CreditsSilver Winner
Godrej Hit and Mindshare India for
Saving lives with Platelet Donation
Watch Video | CreditsBronze Winner
Mirinda and Mindshare India for
Awakening the parents towards Compassion not Comparison
Watch Video | CreditsMedia
India – Cross Media
This category utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, OTT, outdoor, PR, direct marketing, etc.
Silver Winner
Google Photos and Essence for
When you save a photo, you save a story
Watch Video | CreditsBronze Winner
Pepsi and Mindshare India for
Breaking the Internet with Swag and How!
View Case Study | CreditsMedia
India – Cross Mobile Integration
This category is for campaigns integrating a minimum of 3 mobile applications or mediums (i.e. apps, mobile web, OTT, messaging, video, display, search, etc.). We are looking for campaigns that hit the above marks, and are strategically customized for each experience.
Gold Winner
Google Search and Essence for
Mobilising young India to take an informed decision in Elections 2019
View Case Study | CreditsSilver Winner
HDFC Bank - Happy Hours and Publicis Media - Performics India for
HDFC Bank - Happy Hours
Watch Video | CreditsMedia
India – Mobile Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
Gold Winner
GoodKnight and Mindshare / Mindshare India for
Chota Bheem ready for Mosquitoes
Watch Video | CreditsBronze Winner
Too Yumm! and Interactive Avenues - A Reprise Network Company for
Too Yumm! introduces a new league of cricketers for with Karare Strikers
Watch Video | CreditsMedia
India – Mobile App Advertising
Any application that provides information, entertainment, productivity or utility for the customer. Mobile App can be part of a broader marketing strategy or a stand-alone brand experience. Both short-term apps for a specific moment in time as well as longer term apps are eligible for this category.
Gold Winner
Meesho and Affle / Meesho In Association With Affle for
When Women Joined Hands To Break Social Shackles
Watch Video | CreditsSilver Winner
Airtel and Essence for
AirtelThanks - a unique thanks to Airtel users
Watch Video | CreditsBronze Winner
Indiabulls and Madison / Madison Media for
'Phone se loan 3 min mein'
View Case Study | CreditsMedia
India – Programmatic
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a mobile advertising solution.
Bronze Winner
HDFC Bank EasyEMI and Publicis Media - Performics India for
HDFC Bank - EasyEMI
Watch Video | CreditsMedia
India – Mobile Social
Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.
Gold Winner
Aditya Birla Health Insurance and Mindshare India for
#JumpForHealth III
Watch Video | CreditsBronze Winner
American Tourister and Interactive Avenues - A Reprise Network Company for
American Tourister goes all the way on social media to become Hard To Let Go
Watch Video | CreditsMedia
India – Best use of Branded Content in OTT Originals
This is a category that awards the best usage of branded content within original web series or programs with mobile at the heart, delivering measurable success or creating an impact.
Gold Winner
Quaker Oats and Mindshare India for
Quaker Oats - Insight to Impact
Watch Video | Credits
Technology
India – Best use of vernacular language in mobile advertising
A campaign that demonstrates the use vernacular language including content and advertising to leverage local opportunities demonstrating hyper local expertise in the mobile environment.
Gold Winner
Horlicks and Mindshare India for
Engagement In A Media Dark Market- 81% Delivered
Watch Video | CreditsTechnology
India – Innovation
For this category, innovation in mobile marketing can come from two different places: Groundbreaking/new technologies or an unconventional/creative use of existing technology. Due to its exploratory nature, this category will have less weight on results than the others - that doesn’t mean though that you shouldn’t include the impact to your current business or potential shifts it will create for your future marketing efforts.
Gold Winner
Amazon India and Interactive Avenues- A Reprise Network Company for
Voice-enabled banner to search for your style
Watch Video | CreditsSilver Winner
Thums UP and interactive avenues / SilverPush for
Thums Up Campaign
Watch Video | CreditsTechnology
India – Location Based Services or Targeting
Connecting to customers with the most relevant message when and where they are most likely to act with location based targeting is a marketer’s dream. Easier said than done? This category can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.
Gold Winner
Bobbi Brown and Isobar / Isobar In Association with Affle for
Say Hello To Virtual Beauty Consultant
Watch Video | CreditsSilver Winner
Godrej Hit and Mindshare India for
Saving lives with Platelet Donation
Watch Video | CreditsTechnology
India – Mobile Video
Mobile is quickly ascending as the dominant screen for video consumption. It’s nuanced and intimate and is proven to yield impressive results as the most effective storytelling platform, despite the small screen. The formula for success is far more complicated than a 30 second spot but also offers greater opportunities. Show us your best in class, most impactful mobile video campaigns!
Gold Winner
Pepsi and Mindshare India for
Breaking the Internet with Swag and How!
View Case Study | CreditsSilver Winner
Kingfisher and Mindshare India for
With great pranks comes great responsibility
Watch Video | CreditsBronze Winner
Vodafone Idea Limited and Mindshare India for
Idea 4G - Power of LIVE Video
Watch Video | CreditsTechnology
India – Mobile Audio
Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement.
Gold Winner
Horlicks and Mindshare India for
Engagement In A Media Dark Market- 81% Delivered
Watch Video | CreditsSilver Winner
Lifebuoy and Mindshare India for
The Adaptive Data Lighthouse 2.0
View Case Study | Credits
Bronze Winner
Amazon Prime Video and JioSaavn for
JioSaavn: Calling The Shots
View Case Study | CreditsCreative Awards
India – Best Brand Experience in Mobile Rich Media
This is a category that awards a mobile creative that embodies a brand’s philosophy and identity and creates an immersive and interactive experience keeping the brand at the core. It makes a user engage with a brand on the whole and creates top level recall and recognition in the user’s mind.
Gold Winner
Tanishq and Ventes Avenues for
Tanishq Goes Real to Virtual to woo consumers
Watch Video | CreditsSilver Winner
LG and InMobi for
LG gets mobile consumers ThinQTM-ing with augmented reality
Watch Video | CreditsCreative Awards
India – Most Engaging Mobile Creative
This is a category that awards a mobile creative on its post click performance. It measures the engagement levels of the user after the first point of interaction and how engaged a person remained as the ad progressed. It takes into consideration how long the user remained on the ad and whether they shared the experience forward on social media.
Gold Winner
Sprite India and Interactive Avenues - A Reprise Network Company for
Sprite - Summer ka best idea!
View Case Study | CreditsBronze Winner
Vodafone Idea Limited and Mindshare India for
Idea 4G - Power of LIVE Video
Watch Video | Credits2019 Smarties India Industry Award Winners
Marketer of the Year
Hindustan Unilever Limited
Agency of the Year
Mindshare India
Enabling Technology Company of the Year
Affle
Brand of the Year
Meesho
Publisher of the Year
Hotstar