Presenting The Smarties Indonesia 2019 Winners
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Indonesia Best In Show
Presidential Candidate 01: Jokowi-Amin and Berakar Komunikasi for
Creation is Prayer, Projection of Hopes & Optimism to Win Presidential Election
Credits
Yoga Adhitrisna, Chief Creative Officer, Berakar Komunikasi
Hari Prasetiyo, Creative Director, Berakar Komunikasi
Satriyo Wibowo, Strategic Planning Director, Berakar Komunikasi
Aditya Hakim, Senior Copywriter, Berakar Komunikasi
Eko Harsoselanto, Account Manager, Berakar Komunikasi
Tizar Berandalan, Illustrator, Berakar Komunikasi
Wastukancono Dp, Senior Art Director, Berakar Komunikasi
Arba'in Prasetyo, Creative Group Head, Berakar Komunikasi
Kusno Hartoni, Jr. Art Director, Berakar Komunikasi
Prasajadi Lastiko, Art Director, Berakar Komunikasi
Calisya Minanda, Account Executive, Berakar Komunikasi
Latifah Fawwaz, Jr. Copywriter, Berakar Komunikasi
Dian Rahma, Graphic Designer, Berakar Komunikasi
Sanes Erina, Account Executive, Berakar Komunikasi
Iqbal Prakasa, IT Advisor, Berakar Komunikasi
Faizal Reza, Creative Group Head, Berakar Komunikasi
Mulyono Emoel, Illustrator, Berakar Komunikasi
Lukas Setiadi, Illustrator, Berakar Komunikasi
Marketing Objective
Indonesia – Brand Awareness
Brand growth, development and enrichment. These components are critical to a successful brand awareness campaign as well as establishing brand recognition and familiarity with your customers. Please showcase how your campaign has achieved any or all of these components.
Gold Winner
Asian Games and Mindshare Indonesia for
Asian Games “Energy of Asia”
Watch Video | CreditsSilver Winner
Google and Toaster / Toaster for
Google Duo - Communicating with Miscommunication
Watch Video | CreditsMarketing Objective
Indonesia – Lead Generation / Direct Response / Conversions
A great lead generation campaign will expertly use mobile to directly impact sales, conversions, trial or purchase intent. It can also be quite powerful prior to any transaction(s) if the mobile campaign attracts a good amount of prospective customers that are primed for future engagement and sales.
Gold Winner
Coca-Cola Indonesia and GOJEK for
Celebrate Moments that Matter with Coca-Cola
Watch Video | CreditsSilver Winner
YouTube Go Indonesia and MullenLowe Indonesia for
Giving More People Access to Know More
Watch Video | Credits
Marketing Objective
Indonesia – Product / Services Launch
Your campaign launched or re-launched a product or service with mobile at the heart, delivering measurable success. Please be specific as to what made this launch effective, along with the role mobile played in the process.
Gold Winner
Burger King Indonesia and Mediacom Indonesia / MediaCom Indonesia for
Burger King Indonesia : WhopperDamaian Launch
Watch Video | CreditsSilver Winner
Google Assistant and Mullen Lowe Indonesia for
The Power of One Finger
Watch Video | CreditsMarketing Objective
Indonesia – Promotion
A promotion can range from contests and coupons to special offers, sweepstakes and POS/Merchandising. Demos, coupons, exhibitions/trade shows, games, special offers (and more) are also fair game for this category. Please be very specific in demonstrating how your campaign specifically changed buyer behavior.
Gold Winner
Coca-Cola Indonesia and GOJEK for
Celebrate Moments that Matter with Coca-Cola
Watch Video | CreditsSilver Winner
Nestlé / Wyeth Nutrition and Mindshare Indonesia for
TOUCHING HEARTS THROUGH CRM SCHOLARSHIP PROGRAM
Watch Video | CreditsBronze Winner
Unilever / Pond's Men and DAZN Media Services Limited for
POND'S MEN: WORLD FOOTBALL PARTY
Watch Video | CreditsMarketing Objective
Indonesia – Relationship Building / CRM
Keeping the customers you have is already tough. Increasing their loyalty is another thing altogether. But that’s what CRM is all about - building and managing customer relationships. This category is for the best examples of how mobile can be the cornerstone to those relationships.
Silver Winner
Unilever / AXE and Mindshare Indonesia for
Integrated O2O Campaign Initiative
Watch Video | CreditsBronze Winner
Nestlé / Wyeth Nutrition and MINDSHARE INDONESIA for
Giving brand a new lease of life with “Cara Pintar Mam” …in a smart way
Watch Video | CreditsMarketing Objective
Indonesia – Social Impact / Not For Profit
Driving social change - from the palm of your hand. Or your tablet. Or some other mobile device. The point is, campaigns for not-for-profits or government agencies are now more powerful than ever because mobile makes them accessible to everyone. This category is for best in class campaigns that create significant social change or deliver against a public service.
Gold Winner
Presidential Candidate 01: Jokowi-Amin and Berakar Komunikasi for
Creation is Prayer, Projection of Hopes & Optimism to Win Presidential Election
Watch Video | CreditsBronze Winner
Unilever / Fair and Lovely and Mindshare Indonesia for
Fair & Lovely Democratizing Education for Women in Indonesia
Watch Video | CreditsMedia
Indonesia – Cross Media
This category utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.
Gold Winner
Presidential Candidate 01: Jokowi-Amin and Berakar Komunikasi for
Creation is Prayer, Projection of Hopes & Optimism to Win Presidential Election
Watch Video | CreditsBronze Winner
YouTube Go Indonesia and MullenLowe Indonesia for
Giving More People Access to Know More
Watch Video | Credits
Media
Indonesia – Cross Mobile Integration
This category is for campaigns integrating a minimum of 3 mobile applications or mediums (i.e. apps, mobile web, messaging, video, display, search, etc.). We are looking for campaigns that hit the above marks, and are strategically customized for each experience.
Silver Winner
Google and Toaster for
Google Assistant - Get Tasks Done with The Power of One Finger
Watch Video | CreditsMedia
Indonesia – Mobile Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.
Silver Winner
Zwitsal Baby Shampoo and Mindshare Indonesia / POKKT for
Zwitsal
Watch Video | CreditsMedia
Indonesia – Programmatic
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a mobile advertising solution.
Bronze Winner
Unilever / Cornetto and Mindshare Indonesia for
Unicornetto: Creating Magic with Data
Watch Video | CreditsMedia
Indonesia – Mobile Native
An ad that follows the natural form and function of the user experience in which it is placed can be especially impactful. This category celebrates the best examples of native mobile - both display and video.
Silver Winner
Nestlé / Bear Brand and InMobi for
Bear Brand’s Mobile journey to drive “Good intentions” Niat Murni
Watch Video | CreditsBronze Winner
Google and Toaster for
Google Assistant - Get Tasks Done with The Power of One Finger
Watch Video | CreditsMedia
Indonesia – Mobile Social
Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.
Gold Winner
Fonterra / Anlene Indonesia and Mediacom Indonesia for
ANLENE - ASIAN GAMES #WhoIsTheAthlete
Watch Video | CreditsSilver Winner
Google and Toaster Limited Singapore Branch for
Google Duo Father's Day Surprise
Watch Video | CreditsSilver Winner
Presidential Candidate 01: Jokowi-Amin and Berakar Komunikasi for
Creation is Prayer, Projection of Hopes & Optimism to Win Presidential Election
Watch Video | CreditsTechnology
Indonesia – Location Based Services or Targeting
Connecting to customers with the most relevant message when and where they are most likely to act with location based targeting is a marketer’s dream. Easier said than done? This category can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.
Silver Winner
Unilever / Wall's and Mindshare Indonesia for
Wall's: Mudik Jadi Happy!
Watch Video | CreditsBronze Winner
Nestlé / DANCOW FortiGro UHT and AdColony / AdColony for
DANCOW Fortigro UHT Virtual Lunch Box
Watch Video | CreditsTechnology
Indonesia – Mobile Video
Mobile is quickly ascending as the dominant screen for video consumption. It’s nuanced and intimate and is proven to yield impressive results as the most effective storytelling platform, despite the small screen. The formula for success is far more complicated than a 30 second spot but also offers greater opportunities. Show us your best in class, most impactful mobile video campaigns!
Silver Winner
Unilever / Cornetto and Mindshare Indonesia for
Unicornetto: Creating Magic with Data
Watch Video | Credits
Bronze Winner
Nestlé / DANCOW FortiGro and Mindshare Indonesia for
Celebrating the “Best Mother” together with thousands Indonesian mum
Watch Video | CreditsTechnology
Indonesia – Mobile Audio
Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement.
Bronze Winner
Bank Mandiri and Google Waze for
ID Bank Mandiri The Jojo Voice Campaign
Watch Video | CreditsCreative Awards
Indonesia – Best Brand Experience in Mobile Rich Media
This is a category that awards a mobile creative that embodies a brand’s philosophy and identity and creates an immersive and interactive experience keeping the brand at the core. It makes a user engage with a brand on the whole and creates top level recall and recognition in the user’s mind.
Bronze Winner
Unilever / Closeup and Mindshare Indonesia for
Close Up: Senyum Greget
Watch Video | CreditsBronze Winner
Nestlé / DANCOW FortiGro UHT and AdColony / AdColony for
DANCOW Fortigro UHT Virtual Lunch Box
Watch Video | CreditsCreative Awards
Indonesia – Most Engaging Mobile Creative
This is a category that awards a mobile creative on its post click performance. It measures the engagement levels of the user after the first point of interaction and how engaged a person remained as the ad progressed. It takes into consideration how long the user remained on the ad and whether they shared the experience forward on social media.
Gold Winner
Presidential Candidate 01: Jokowi-Amin and Berakar Komunikasi for
Creation is Prayer, Projection of Hopes & Optimism to Win Presidential Election
Watch Video | CreditsSilver Winner
OBH Combi and AdColony for
OBH Combi Supports Indonesia to Beat the Limit
Watch Video | CreditsBronze Winner
Unilever / Pond’s Men and Mindshare Indonesia / AdColony for
Pond's Men Smart Online Buddy - Find Your Gentlemen Score
Watch Video | Credits2019 Smarties Indonesia Industry Award Winners
Brand of the Year
Burger King
Marketer of the Year
Agency of the Year
Mindshare Indonesia
Agency of the Year
Toaster
Publisher of the Year