Presenting The Smarties Turkey 2019 Winners

← Swipe to scroll through the gallery →

Doritos Cool & Hot 360 Interactive Video

Turkey Best In Show

Doritos and OMD Turkey / AdColony for

Doritos Cool & Hot 360 Interactive Video

Credits

Yaprak Agca, Brand Manager, PepsiCo

Emre Ozturk, Sr Digital Executive, OMD Turkey

Merve Sanal, Jr. Strategist, AdColony

Sibel Sinirca, Jr.Strategist, AdColony

Watch Video

Marketing Objective

Turkey – Brand Awareness

Brand growth, development and enrichment. These components are critical to a successful brand awareness campaign as well as establishing brand recognition and familiarity with your customers. Please showcase how your campaign has achieved any or all of these components.

Gold Winner

Men In Black - Cookie Neuralyzer

Sony Pictures / Men In Black and MediaCom Turkey for

Men In Black - Cookie Neuralyzer

Watch Video | Credits

Gold Winner

İşbank's Personal Assistant "MAXI" Launch Campaign

İşbank and Tribal İstanbul / İşbank for

İşbank's Personal Assistant "MAXI" Launch Campaign

Watch Video | Credits

Silver Winner

Doritos Cool & Hot 360 Interactive Video

Doritos and OMD Turkey / AdColony for

Doritos Cool & Hot 360 Interactive Video

Watch Video | Credits

Bronze Winner

90'lara Başka Bak

DIMES and AdColony Turkey for

90'lara Başka Bak

Watch Video | Credits

Marketing Objective

Turkey – Lead Generation / Direct Response / Conversions

A great lead generation campaign will expertly use mobile to directly impact sales, conversions, trial or purchase intent. It can also be quite powerful prior to any transaction(s) if the mobile campaign attracts a good amount of prospective customers that are primed for future engagement and sales.

Gold Winner

FOXplay

FOX Networks Group and FOX Networks Group for

FOXplay

Watch Video | Credits

Silver Winner

Renault Whatsapp Business Launch

Renault Turkey and Wavemaker Turkey & 4129Grey / Wavemaker Turkey | GREY 4129 for

Renault Whatsapp Business Launch

Watch Video | Credits

Silver Winner

Akbank - The Campaign That Knows Your Needs Better Than You

Akbank and Hype for

Akbank - The Campaign That Knows Your Needs Better Than You

Watch Video | Credits

Bronze Winner

SME Dashboard

Garanti BBVA and GroupM for

SME Dashboard

Watch Video | Credits

Marketing Objective

Turkey – Product / Services Launch

Your campaign launched or re-launched a product or service with mobile at the heart, delivering measurable success. Please be specific as to what made this launch effective, along with the role mobile played in the process.

Gold Winner

Asphalt 9: Legends – Global Launch

Gameloft Turkey and Gameloft Turkey for

Asphalt 9: Legends – Global Launch

Watch Video | Credits

Silver Winner

Image-Based Car Recognition

sahibinden.com and Rafineri / sahibinden.com for

Image-Based Car Recognition

Watch Video | Credits

Silver Winner

İşbank's Personal Assistant "MAXI" Launch Campaign

İşbank and Tribal İstanbul / İşbank for

İşbank's Personal Assistant "MAXI" Launch Campaign

Watch Video | Credits

Bronze Winner

Bip Translate

Turkcell - Bip and Arena Media for

Bip Translate

Watch Video | Credits

Marketing Objective

Turkey – Promotion

A promotion can range from contests and coupons to special offers, sweepstakes and POS/Merchandising. Demos, coupons, exhibitions/trade shows, games, special offers (and more) are also fair game for this category. Please be very specific in demonstrating how your campaign specifically changed buyer behavior.

Gold Winner

Nescafé 3in1 Addressable TV & Getir Project

Nescafé 3in1 and Mindshare Turkey for

Nescafé 3in1 Addressable TV & Getir Project

Watch Video | Credits

Silver Winner

Brand Love Promo

Ferrero/Nutella and OMD Turkey for

Brand Love Promo

Watch Video | Credits

Bronze Winner

Tam Bana Göre

Migros and App Samurai for

Tam Bana Göre

Watch Video | Credits

Marketing Objective

Turkey – Relationship Building / CRM

Keeping the customers you have is already tough. Increasing their loyalty is another thing altogether. But that’s what CRM is all about - building and managing customer relationships. This category is for the best examples of how mobile can be the cornerstone to those relationships.

Silver Winner

Sanal Bebek

Migros and App Samurai for

Sanal Bebek

Watch Video | Credits

Marketing Objective

Turkey – Social Impact / Not For Profit

Driving social change - from the palm of your hand. Or your tablet. Or some other mobile device. The point is, campaigns for not-for-profits or government agencies are now more powerful than ever because mobile makes them accessible to everyone. This category is for best in class campaigns that create significant social change or deliver against a public service.

Gold Winner

Live Broadcast Hackathon with the Seeds for the Future Youngsters

Huawei Turkey and Wavemaker Turkey for

Live Broadcast Hackathon with the Seeds for the Future Youngsters

Watch Video | Credits

Silver Winner

Bi Sohbet - It's Just a Chat

Turkcell BiP Messenger and 4PLAY Mobile Creative People for

Bi Sohbet - It's Just a Chat

Watch Video | Credits

Bronze Winner

Red Line

Vodafone and Mindshare Turkey for

Red Line

Watch Video | Credits

Media

Turkey – Cross Media

This category utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.

Gold Winner

Nescafé 3in1 Addressable TV & Getir Project

Nescafé 3in1 and Mindshare Turkey for

Nescafé 3in1 Addressable TV & Getir Project

Watch Video | Credits

Silver Winner

Top Up and Keep Moving!

Denizbank/fastPay and FCBRAM / DenizBank A.Ş. for

Top Up and Keep Moving!

Watch Video | Credits

Bronze Winner

Pharmaton TV Sponsorship Enhanced Interaction with Second Screen

Pharmaton and Mindshare Turkey for

Pharmaton TV Sponsorship Enhanced Interaction with Second Screen

Watch Video | Credits

Media

Turkey – Cross Mobile Integration

This category is for campaigns integrating a minimum of 3 mobile applications or mediums (i.e. apps, mobile web, messaging, video, display, search, etc.). We are looking for campaigns that hit the above marks, and are strategically customized for each experience.

Gold Winner

Mobile in Love

Unilever and Mindshare Turkey for

Mobile in Love

Watch Video | Credits

Media

Turkey – Mobile Gaming, Gamification & E-Sports

Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.

Gold Winner

Turkish Airlines Euroleague Mini Game

Turkish Airlines and People Initiative / Turkish Airlines for

Turkish Airlines Euroleague Mini Game

Watch Video | Credits

Silver Winner

Petrol Ofisi Sosyal Lig

Petrol Ofisi and Promoqube for

Petrol Ofisi Sosyal Lig

Watch Video | Credits

Silver Winner

MAXIMUM GAMING

İşbank and MUSE / İşbank for

MAXIMUM GAMING

Watch Video | Credits

Bronze Winner

Playable Ads

Garanti BBVA and GroupM for

Playable Ads

Watch Video | Credits

Media

Turkey – Mobile Social

Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.

Gold Winner

Kim 1 GB İster? - Newest way to entertain

Turkcell BiP Messenger and 4PLAY Mobile Creative People for

Kim 1 GB İster? - Newest way to entertain

Watch Video | Credits

Silver Winner

Live Broadcast Hackathon with the Seeds for the Future Youngsters

Huawei Turkey and Wavemaker Turkey for

Live Broadcast Hackathon with the Seeds for the Future Youngsters

Watch Video | Credits

Silver Winner

Sağlamsa Lassa-Youtube'un Sağlam Kanalı

Brisa and Mr Lama for

Sağlamsa Lassa-Youtube'un Sağlam Kanalı

Watch Video | Credits

Bronze Winner

Renault Whatsapp Business Launch

Renault Turkey and Wavemaker Turkey & 4129Grey / Wavemaker Turkey | GREY 4129 for

Renault Whatsapp Business Launch

Watch Video | Credits

Media

Turkey – Messaging

This category focuses on the use of SMS/MMS and messaging platforms such as WhatsApp, Facebook Messenger, WeChat, Line etc., to brilliantly bring a marketing campaign to life. Examples could include (but are not limited to): activation of marketing programs, customer acquisition, engagement and conversion.

Gold Winner

Bi Sohbet - It's Just a Chat

Turkcell BiP Messenger and 4PLAY Mobile Creative People for

Bi Sohbet - It's Just a Chat

Watch Video | Credits

Silver Winner

Kim 1 GB İster? - Newest way to entertain

Turkcell BiP Messenger and 4PLAY Mobile Creative People for

Kim 1 GB İster? - Newest way to entertain

Watch Video | Credits

Bronze Winner

Kazan Kazan (Win-Win) - Be Aware, Have Fun!

Turkcell BiP Messenger and 4PLAY Mobile Creative People for

Kazan Kazan (Win-Win) - Be Aware, Have Fun!

Watch Video | Credits

Technology

Turkey – Mobile Video

Mobile is quickly ascending as the dominant screen for video consumption. It’s nuanced and intimate and is proven to yield impressive results as the most effective storytelling platform, despite the small screen. The formula for success is far more complicated than a 30 second spot but also offers greater opportunities. Show us your best in class, most impactful mobile video campaigns!

Gold Winner

Doritos Cool & Hot 360 Interactive Video

Doritos and OMD Turkey / AdColony for

Doritos Cool & Hot 360 Interactive Video

Watch Video | Credits

Silver Winner

Sağlamsa Lassa-Youtube'un Sağlam Kanalı

Brisa and Mr Lama for

Sağlamsa Lassa-Youtube'un Sağlam Kanalı

Watch Video | Credits

Silver Winner

Mobile in Love

Unilever and Mindshare Turkey for

Mobile in Love

Watch Video | Credits

Bronze Winner

Image-Based Car Recognition

sahibinden.com and Rafineri / sahibinden.com for

Image-Based Car Recognition

Watch Video | Credits

Technology

Turkey – Location Based Services or Targeting

Connecting to customers with the most relevant message when and where they are most likely to act with location based targeting is a marketer’s dream. Easier said than done? This category can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.

Gold Winner

Project We Commit

Vodafone and Mindshare Turkey for

Project We Commit

Watch Video | Credits

Silver Winner

Castrol / Yandex Zero Speed Banner Project

Castrol Magnatec and Mindshare for

Castrol / Yandex Zero Speed Banner Project

Watch Video | Credits

Silver Winner

Akbank Sanat | Adaptive Jazz Radio Project

Akbank Sanat and MediaCom Turkey for

Akbank Sanat | Adaptive Jazz Radio Project

Watch Video | Credits

Bronze Winner

Project Ramadan - Pita Queue

Vodafone and Mindshare Turkey for

Project Ramadan - Pita Queue

Watch Video | Credits

Bronze Winner

Half Marathon

Vodafone and Mindshare Turkey for

Half Marathon

Watch Video | Credits

Technology

Turkey – Mobile Payments

Transactions via mobile have become much easier to navigate, more beautiful in their design, and way more trustworthy. This category exhibits the best examples of mobile commerce that can be an app and/or native mobile capabilities.

Gold Winner

Top Up and Keep Moving!

Denizbank/fastPay and FCBRAM / DenizBank A.Ş. for

Top Up and Keep Moving!

Watch Video | Credits

Technology

Turkey – Innovation

For this category, innovation in mobile marketing can come from two different places: Groundbreaking/new technologies or an unconventional/creative use of existing technology. Due to its exploratory nature, this category will have less weight on results than the others - that doesn’t mean though that you shouldn’t include the impact to your current business or potential shifts it will create for your future marketing efforts.

Gold Winner

İşbank's Personal Assistant "MAXI" Launch Campaign

İşbank and Tribal İstanbul / İşbank for

İşbank's Personal Assistant "MAXI" Launch Campaign

Watch Video | Credits

Gold Winner

Men In Black - Cookie Neuralyzer

Sony Pictures / Men In Black and MediaCom Turkey for

Men In Black - Cookie Neuralyzer

Watch Video | Credits

Silver Winner

FOXplay

FOX Networks Group and FOX Networks Group for

FOXplay

Watch Video | Credits

Silver Winner

Ceyd'a

Vodafone and Mindshare Turkey for

Ceyd'a

Watch Video | Credits

Bronze Winner

Image-Based Car Recognition

sahibinden.com and Rafineri / sahibinden.com for

Image-Based Car Recognition

Watch Video | Credits

Bronze Winner

Red Line

Vodafone and Mindshare Turkey for

Red Line

Watch Video | Credits

Media

Turkey – Mobile App

Any application that provides information, entertainment, productivity or utility for the customer. Mobile App can be part of a broader marketing strategy or a stand-alone brand experience. Both short-term apps for a specific moment in time as well as longer term apps are eligible for this category.

Gold Winner

Brand Love Promo

Ferrero/Nutella and OMD Turkey for

Brand Love Promo

Watch Video | Credits

Silver Winner

Asphalt 9: Legends – Global Launch

Gameloft Turkey and Gameloft Turkey for

Asphalt 9: Legends – Global Launch

Watch Video | Credits

Bronze Winner

Feel Good App

Hillside Beach Club and House of Apps / ATTAS ALARKO TUR. TES. A.S. for

Feel Good App

Watch Video | Credits

Bronze Winner

Top Up and Keep Moving!

Denizbank/fastPay and FCBRAM / DenizBank A.Ş. for

Top Up and Keep Moving!

Watch Video | Credits

Media

Turkey – Mobile Search

Current research indicates that 4 out of 10 people conduct their searches exclusively on mobile during a typical day. This category showcases the ever-important campaigns that have search at their core.

Gold Winner

Akbank - The Campaign That Knows Your Needs Better Than You

Akbank and Hype for

Akbank - The Campaign That Knows Your Needs Better Than You

Watch Video | Credits

Silver Winner

Ramadan Countdown Project

Yemekte Keyif Var and Mindshare Turkey for

Ramadan Countdown Project

Watch Video | Credits

Silver Winner

Ceyd'a

Vodafone and Mindshare Turkey for

Ceyd'a

Watch Video | Credits

Bronze Winner

Yaani - Turn Your Searches Into Tress

Yaani and Hype for

Yaani - Turn Your Searches Into Tress

Watch Video | Credits

Media

Turkey – Mobile Native

An ad that follows the natural form and function of the user experience in which it is placed can be especially impactful. This category celebrates the best examples of native mobile - both display and video.

Gold Winner

Akbank Sanat | Adaptive Jazz Radio Project

Akbank Sanat and MediaCom Turkey for

Akbank Sanat | Adaptive Jazz Radio Project

Watch Video | Credits

Silver Winner

Gülümser Abla - Kaave Falı App Integration

Signal and Mindshare Turkey for

Gülümser Abla - Kaave Falı App Integration

Watch Video | Credits

Silver Winner

Sağlamsa Lassa-Youtube'un Sağlam Kanalı

Brisa and Mr Lama for

Sağlamsa Lassa-Youtube'un Sağlam Kanalı

Watch Video | Credits

Bronze Winner

Half Marathon

Vodafone and Mindshare Turkey for

Half Marathon

Watch Video | Credits

Media

Turkey – Programmatic

A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a mobile advertising solution.

Silver Winner

Koçtaş Oracle DMP / Power of Data

Koçtaş and Ingage for

Koçtaş Oracle DMP / Power of Data

Watch Video | Credits

Technology

Turkey – Mobile Audio

Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement.

Gold Winner

Adidas Ultraboost 3D Audio & Spotify

Adidas and MediaCom Turkey / AdColony Turkey for

Adidas Ultraboost 3D Audio & Spotify

Watch Video | Credits

Silver Winner

Akbank Sanat | Adaptive Jazz Radio Project

Akbank Sanat and MediaCom Turkey for

Akbank Sanat | Adaptive Jazz Radio Project

Watch Video | Credits

Silver Winner

DİMES Voice Command

DİMES and Genart Medya for

DİMES Voice Command

Watch Video | Credits

Technology

Turkey – 360 Degree Video

It’s hard to argue with the immersive power of 360 video to engage viewers. Because the medium is already captivating by nature, we are looking for the most creative uses for this category.

Gold Winner

Doritos Cool & Hot 360 Interactive Video

Doritos and OMD Turkey / AdColony for

Doritos Cool & Hot 360 Interactive Video

Watch Video | Credits