• Smarties X
  • North America
  • EMEA
  • APAC
  • LATAM
  • Turkey
  • S. Africa
  • India
  • Vietnam
  • Spain
  • MENA
  • Indonesia
Marketing Objective

South Africa – Brand Awareness

Brand growth, development and enrichment. These components are critical to a successful brand awareness campaign as well as establishing brand recognition and familiarity with your customers. Please showcase how your campaign has achieved any or all of these components.

Gold Winner

The Mega Mash-Up
Tinkies and Hello Sqaure for

The Mega Mash-Up

View Case Study | Credits

Silver Winner

#BiogenJourney
Biogen and Retroactive for

#BiogenJourney

Watch Video | Credits

Bronze Winner

KFC Dunked Burger
KFC and Mindshare for

KFC Dunked Burger

Watch Video | Credits
Marketing Objective

South Africa – Lead Generation / Direct Response / Conversions

A great lead generation campaign will expertly use mobile to directly impact sales, conversions, trial or purchase intent. It can also be quite powerful prior to any transaction(s) if the mobile campaign attracts a good amount of prospective customers that are primed for future engagement and sales.

Silver Winner

BOTTLES x Heineken Alcohol Delivery Campaign
Heineken and Red Star -Powered by Dentsu Aegis & BOTTES - the Alcohol Delivery App / BOTTLES - the Alcohol Delivery App for

BOTTLES x Heineken Alcohol Delivery Campaign

Watch Video | Credits

Bronze Winner

DGB Saints Wines - Pick your Saint
Saints Wines and SilverstoneCIS for

DGB Saints Wines - Pick your Saint

Watch Video | Credits

Bronze Winner

KFC Africa CRM Rewards Solution
KFC and Yonder Media for

KFC Africa CRM Rewards Solution

Watch Video | Credits
Marketing Objective

South Africa – Product / Services Launch

Your campaign launched or re-launched a product or service with mobile at the heart, delivering measurable success. Please be specific as to what made this launch effective, along with the role mobile played in the process.

Silver Winner

Otees Mobile Game
Otees and Yonder Media for

Otees Mobile Game

Watch Video | Credits

Silver Winner

The Mega Mash-Up
Tinkies and Hello Sqaure for

The Mega Mash-Up

View Case Study | Credits

Bronze Winner

The Happy Meal Readers
McDonald's South Africa and McDonald's South Africa for

The Happy Meal Readers

Watch Video | Credits

Bronze Winner

KFC Dunked Burger
KFC and Mindshare for

KFC Dunked Burger

Watch Video | Credits
Marketing Objective

South Africa – Relationship Building / CRM

Keeping the customers you have is already tough. Increasing their loyalty is another thing altogether. But that’s what CRM is all about - building and managing customer relationships. This category is for the best examples of how mobile can be the cornerstone to those relationships.

Silver Winner

KFC Africa CRM Rewards Solution
KFC and Yonder Media for

KFC Africa CRM Rewards Solution

Watch Video | Credits

Silver Winner

The McDonald's App
McDonald's South Africa and McDonald's South Africa for

The McDonald's App

Watch Video | Credits
Marketing Objective

South Africa – Social Impact / Not For Profit

Driving social change - from the palm of your hand. Or your tablet. Or some other mobile device. The point is, campaigns for not-for-profits or government agencies are now more powerful than ever because mobile makes them accessible to everyone. This category is for best in class campaigns that create significant social change or deliver against a public service.

Bronze Winner

Don’t take a life before it has begun
Road Accident Fund and Mark1 for

Don’t take a life before it has begun

Watch Video | Credits

Bronze Winner

141 Water
Pernod Ricard and Machine a Division of MMS Communications SA (Pty) Ltd for

141 Water

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Media

South Africa – Cross Media

This category utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.

Gold Winner

#BiogenJourney
Biogen and Retroactive for

#BiogenJourney

Watch Video | Credits

Silver Winner

Zinger Chutney Burger
KFC and Mindshare for

Zinger Chutney Burger

Watch Video | Credits

Bronze Winner

KFC Kentucky Bucket TV Sync
KFC and Mindshare for

KFC Kentucky Bucket TV Sync

Watch Video | Credits

Bronze Winner

Win Like a Baller
Pepsi Max and Mark1 for

Win Like a Baller

Watch Video | Credits
Technology

South Africa – Mobile Payments

Transactions via mobile have become much easier to navigate, more beautiful in their design, and way more trustworthy. This category exhibits the best examples of mobile commerce that can be an app and/or native mobile capabilities.

Bronze Winner

Fresh Take
Miller Genuine Draft and Justpalm for

Fresh Take

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Media

South Africa – Cross Mobile Integration

This category is for campaigns integrating a minimum of 3 mobile applications or mediums (i.e. apps, mobile web, messaging, video, display, search, etc.). We are looking for campaigns that hit the above marks, and are strategically customized for each experience.

Gold Winner

Unclean Catalogue
Cleanipedia.com and Digitas Liquorice for

Unclean Catalogue

Watch Video | Credits

Gold Winner

The Mega Mash-Up
Tinkies and Hello Sqaure for

The Mega Mash-Up

View Case Study | Credits
Media

South Africa – Mobile Gaming, Gamification & E-Sports

Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment.  If you have a branded gaming app, please submit to the Mobile App category.

Gold Winner

Otees Mobile Game
Otees and Yonder Media for

Otees Mobile Game

Watch Video | Credits

Bronze Winner

Carling Black label
Vizeum and Vizeum / Futuretech Media for

Carling Black label

View Case Study | Credits
Media

South Africa – Mobile App

Any application that provides information, entertainment, productivity or utility for the customer. Mobile App can be part of a broader marketing strategy or a stand-alone brand experience. Both short-term apps for a specific moment in time as well as longer term apps are eligible for this category.

Gold Winner

Goodness Calendar
Knorr and Digitas Liquorice for

Goodness Calendar

Watch Video | Credits

Gold Winner

I See A New Perspective
Scottish Leader and Digitas Liquorice for

I See A New Perspective

Watch Video | Credits

Silver Winner

Takeaway Takeover
Knorr and Digitas Liquorice for

Takeaway Takeover

Watch Video | Credits
Media

South Africa – Mobile Search

Current research indicates that 4 out of 10 people conduct their searches exclusively on mobile during a typical day. This category showcases the ever-important campaigns that have search at their core.

Bronze Winner

#TheBestDick
Retroviral and Retroviral for

#TheBestDick

Watch Video | Credits
Media

South Africa – Mobile Social

Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.

Gold Winner

Delicious Surprise
Hellmann's Mayonnaise and Digitas Liquorice for

Delicious Surprise

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Silver Winner

Smashing Social
RocoMamas and Retroviral for

Smashing Social

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Bronze Winner

LegalWise 16 Days of Activism
LegalWise and Yonder Media for

LegalWise 16 Days of Activism

Watch Video | Credits
Technology

South Africa – Innovation

For this category, innovation in mobile marketing can come from two different places: Groundbreaking/new technologies or an unconventional/creative use of existing technology. Due to its exploratory nature, this category will have less weight on results than the others - that doesn’t mean though that you shouldn’t include the impact to your current business or potential shifts it will create for your future marketing efforts.

Silver Winner

Takeaway Takeover
Knorr and Digitas Liquorice for

Takeaway Takeover

Watch Video | Credits

Silver Winner

Back to School
Nespray and Justpalm for

Back to School

Watch Video | Credits

Bronze Winner

AXE Level Up
AXE and Gorilla for

AXE Level Up

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Technology

South Africa – Location Based Services or Targeting

Connecting to customers with the most relevant message when and where they are most likely to act with location based targeting is a marketer’s dream. Easier said than done? This category can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.

Bronze Winner

VisitAbility
Vicinity Media and Vicinity Media for

VisitAbility

Watch Video | Credits

Bronze Winner

BOTTLES x Heineken Alcohol Delivery Campaign
Heineken and Red Star -Powered by Dentsu Aegis & BOTTES - the Alcohol Delivery App / BOTTLES - the Alcohol Delivery App for

BOTTLES x Heineken Alcohol Delivery Campaign

Watch Video | Credits
Technology

South Africa – Mobile Video

Mobile is quickly ascending as the dominant screen for video consumption. It’s nuanced and intimate and is proven to yield impressive results as the most effective storytelling platform, despite the small screen. The formula for success is far more complicated than a 30 second spot but also offers greater opportunities. Show us your best in class, most impactful mobile video campaigns!

Silver Winner

LegalWise 16 Days of Activism
LegalWise and Yonder Media for

LegalWise 16 Days of Activism

Watch Video | Credits

Bronze Winner

AdColony Samsung Mobile S9
Samsung Mobile South Africa and AdColony & Zenith Media / AdColony for

AdColony Samsung Mobile S9

View Case Study | Credits

Bronze Winner

McCafe 360 Glam Cam
McDonald's South Africa and MCD Digital / McDonald's South Africa for

McCafe 360 Glam Cam

Watch Video | Credits
Technology

South Africa – Mobile Audio

Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement.

Silver Winner

Liberty Live
Liberty and Retroviral and Faith & Fear for

Liberty Live

Watch Video | Credits

    Marketing Objective

  • Brand Awareness
  • Lead Generation / Direct Response / Conversions
  • Product / Services Launch
  • Relationship Building / CRM
  • Social Impact / Not For Profit
  • Media

  • Cross Media
  • Cross Mobile Integration
  • Mobile Gaming, Gamification & E-Sports
  • Mobile App
  • Mobile Search
  • Mobile Social
  • Media

  • Mobile Payments
  • Innovation
  • Location Based Services or Targeting
  • Mobile Video
  • Mobile Audio