• Global
  • North America
  • EMEA
  • APAC
  • LATAM
  • Turkey
  • S. Africa
  • India
  • UK
  • Vietnam
  • France
  • Spain
  • MENA
  • Indonesia
  • Germany
  • Australia
Marketing Objective

LATAM – Brand Awareness

No sólo los Martes
Vote for this:
UM / Mastercard
One Wipe Away
Vote for this:
UM / Neutrogena
Rexona Soda Cirque
Vote for this:
Initiative / Rexona
Ala Life Stains
Vote for this:
Initiative / Ala
PepperCrush
Vote for this:
PML - Positive Mobile Latam / Up Peper
The Secret of Floral Oils
Vote for this:
Ginga / Francis
Millennial Dogs
Vote for this:
J.Walter Thompson / GUD
Not a big fan
Vote for this:
ALMAP BBDO / Antarctica
Start Something Priceless with your favorite wine
Vote for this:
WMcCANN / Mastercard
Jeep Site
Vote for this:
F.biz / Jeep
BIENVENIDOS A JUMANJI EN LA SELVA
Vote for this:
UM - IPG MEDIABRANDS / SONY PICTURES
Formula Songs
Vote for this:
J.Walter Thompson / Sprite
Indio Vive Latino Fest 2018 + Spotify
Vote for this:
Starcom/ Publicis / Spotify / Indio
Tomb Raider
Vote for this:
Mirum Agency / Warner Bros. Entertainment
Excella Gold Short Audio-Musical Stories in Spotify
Vote for this:
Mindshare / Spotify / Nestlé
THE FICTIONAL REAL YOUTUBER
Vote for this:
ALMAP BBDO / Antarctica
Volviendo Whatsapp en un canal de TV
Vote for this:
UM / Lubricantes Mobil
#PõenoWaze with Volks
Vote for this:
Almap BBDO / Waze / Volkswagen
Lila Catrina
Vote for this:
Octopus Media Group / Sony Music
Marketing Objective

LATAM – Lead Generation / Direct Response / Conversions

LATAM Travel Store Visit
Vote for this:
Graphene IPG / LATAM
No sólo los Martes
Vote for this:
UM / Mastercard
OMO Beacons
Vote for this:
Initiative / Omo
Digital Out Of Home goes Programmatic in Chile!
Vote for this:
Initiative / Honda
Citroën C4 Lounge - Personalized Storytelling
Vote for this:
MediaCom / Logan / Citroën
Shopper marketing in the age of mobility: Medley case
Vote for this:
Publicis / Waze / Medley
Pirelli: Selling Tires Through Smartphones
Vote for this:
Adsmovil / Pirelli
The Tasty Drive
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Consumer Day Brazil Experience
Vote for this:
Jotacom / Buscape Company
Unlikely Gadgets
Vote for this:
Jotacom / EF Englishlive
Domicilios app
Vote for this:
YDigital Media / Domicilios app
Marketing Objective

LATAM – Product / Services Launch

#VosSabés
Vote for this:
UM / Carefree
One Wipe Away
Vote for this:
UM / Neutrogena
Sedal by Yuya
Vote for this:
Initiative / Sedal
The Vivo Ads Challenge
Vote for this:
Young & Rubican / Vivo Ads / Vivo Ads
Citroën C4 Lounge - Personalized Storytelling
Vote for this:
MediaCom / Logan / Citroën
Coxinha Fries
Vote for this:
Ginga / Burger King
Say Hello to BP: Waze case
Vote for this:
Mindshare / WAZE / BP
Toddy Cookies
Vote for this:
Ginga / Burger King
Going Nuts For Flakes
Vote for this:
Ginga / Vigor
Bradesco - Bank next
Vote for this:
R/GA Sao Paulo / next
Cheetos Fax
Vote for this:
AlmapBBDO / Cheetos
Nuance and VIVO Always On
Vote for this:
Nuance Communications / VIVO
Marketing Objective

LATAM – Promotion

When data brings out the bold
Vote for this:
UM / Listerine
OMO Beacons
Vote for this:
Initiative / Omo
Pirelli: Selling Tires Through Smartphones
Vote for this:
Adsmovil / Pirelli
McBot
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
BiteCoins
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Coca Cola Fan Feat
Vote for this:
J.Walter Thompson / Coca-Cola
Marketing Objective

LATAM – Relationship Building / CRM

McBot
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Engaging app's users through a location-based strategy
Vote for this:
In Loco / Méliuz
BiteCoins
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Not a big fan
Vote for this:
ALMAP BBDO / Antarctica
THE FICTIONAL REAL YOUTUBER
Vote for this:
ALMAP BBDO / Antarctica
Marketing Objective

LATAM – Social Impact / Not For Profit

Rompiendo la abstención en colombia
Vote for this:
UM / Registraduría Nacional de Colombia
Clocks of Violence
Vote for this:
F.biz / Instituto Maria da Penha
Femplea
Vote for this:
Wunderman BA / Fundación Mujeres en Igualdad
Doritos Rainbow
Vote for this:
AlmapBBDO / Doritos
Corruption Detector
Vote for this:
Grey Brasil / Reclame Aqui
Perspectives
Vote for this:
Wunderman BA / Movistar
The Soul of Camisea
Vote for this:
Initiative / Pluspetrol
Media

LATAM – Cross Media

Captura La Bestia
Vote for this:
Initiative / Mobil 1
Digital Out Of Home goes Programmatic in Chile!
Vote for this:
Initiative / Honda
Consumer Day Brazil Experience
Vote for this:
Jotacom / Buscape Company
Unlikely Gadgets
Vote for this:
Jotacom / EF Englishlive
Coca Cola Fan Feat
Vote for this:
J.Walter Thompson / Coca-Cola
Ruffles AmiGO
Vote for this:
AlmapBBDO / Ruffles
Media

LATAM – Cross Mobile Integration

Fruttare lands the first programmatic OOH in Brasil
Vote for this:
MullenLowe / Fruttare
The Secret of Floral Oils
Vote for this:
Ginga / Francis
The Tasty Drive
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Rexona Soda Cirque
Vote for this:
Initiative / Rexona
Media

LATAM – Marketing within a Mobile Gaming Environment

McBot
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Player Number 1
Vote for this:
Mirum Agency / Warner Bros. Entertainment
Tomb Raider
Vote for this:
Mirum Agency / Warner Bros. Entertainment
Bradesco - Bank next - Lollapalooza Game
Vote for this:
R/GA Sao Paulo / next
Ruffles AmiGO
Vote for this:
AlmapBBDO / Ruffles
Media

LATAM – Messaging

Captura La Bestia
Vote for this:
Initiative / Mobil 1
McBot
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Volviendo Whatsapp en un canal de TV
Vote for this:
UM / Lubricantes Mobil
Media

LATAM – Programmatic

Outback and the power of SmartData
Vote for this:
Santa Clara / Audio.ad / Outback Steakhouse
Ala Life Stains
Vote for this:
Initiative / Ala
Digital Out Of Home goes Programmatic in Chile!
Vote for this:
Initiative / Honda
Media

LATAM – Mobile App

Corruption Detector
Vote for this:
Grey Brasil / Reclame Aqui
Bradesco - Bank next
Vote for this:
R/GA Sao Paulo / next
APPee
Vote for this:
AlmapBBDO / ALMAP BBDO / Antarctica Beer
Ruffles AmiGO
Vote for this:
AlmapBBDO / Ruffles
Femplea
Vote for this:
Wunderman BA / Fundación Mujeres en Igualdad
Media

LATAM – Mobile Search

One Wipe Away
Vote for this:
UM / Neutrogena
Player Number 1
Vote for this:
Mirum Agency / Warner Bros. Entertainment
Femplea
Vote for this:
Wunderman BA / Fundación Mujeres en Igualdad
Media

LATAM – Mobile Website

Jeep Site
Vote for this:
F.biz / Jeep
BiteCoins
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Media

LATAM – Mobile Native

Fans moving heartbeats
Vote for this:
Initiative / Rexona
Tomb Raider
Vote for this:
Mirum Agency / Warner Bros. Entertainment
Fun Waze to learn: Nestlé Excella Gold case
Vote for this:
McCann / Waze / Excella Gold
Perspectives
Vote for this:
Wunderman BA / Movistar
Media

LATAM – Mobile Social

Rompiendo la abstención en colombia
Vote for this:
UM / Registraduría Nacional de Colombia
#VosSabés
Vote for this:
UM / Carefree
Sedal by Yuya
Vote for this:
Initiative / Sedal
Pony Malta
Vote for this:
Publicis / Starcom / ABInbev
Toddy Cookies
Vote for this:
Ginga / Burger King
InstaMachine
Vote for this:
BETC/Havas / eQlibri
THE FICTIONAL REAL YOUTUBER
Vote for this:
ALMAP BBDO / Antarctica
Woody Woodpecker Facebook Mask
Vote for this:
Social Tailors / Universal Pictures Brasil
Technology

LATAM – Innovation

Volviendo Whatsapp en un canal de TV
Vote for this:
UM / Lubricantes Mobil
Ala Life Stains
Vote for this:
Initiative / Ala
#PõenoWaze with Volks
Vote for this:
Almap BBDO / Waze / Volkswagen
The Vivo Ads Challenge
Vote for this:
Young & Rubican / Vivo Ads / Vivo Ads
Indio Vive Latino Fest 2018 + Spotify
Vote for this:
Starcom/ Publicis / Spotify / Indio
Excella Gold Short Audio-Musical Stories in Spotify
Vote for this:
Mindshare / Spotify / Nestlé
The Tasty Drive
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Bradesco - Bank next
Vote for this:
R/GA Sao Paulo / next
Cheetos Fax
Vote for this:
AlmapBBDO / Cheetos
Ruffles AmiGO
Vote for this:
AlmapBBDO / Ruffles
Technology

LATAM – Location Based

Start Something Priceless with your favorite wine
Vote for this:
WMcCANN / Mastercard
Waze & Cacau Show
Vote for this:
Lew Lara / Waze / Cacau Show
Say Hello to BP: Waze case
Vote for this:
Mindshare / WAZE / BP
Shopper marketing in the age of mobility: Medley case
Vote for this:
Publicis / Waze / Medley
Selling a new kind of pen through a location-based strategy
Vote for this:
In Loco / Pilot
Technology

LATAM – Mobile Video

Volviendo Whatsapp en un canal de TV
Vote for this:
UM / Lubricantes Mobil
Start Something Priceless with your favorite wine
Vote for this:
WMcCANN / Mastercard
PepperCrush
Vote for this:
PML - Positive Mobile Latam / Up Peper
Toddy Cookies
Vote for this:
Ginga / Burger King
Going Nuts For Flakes
Vote for this:
Ginga / Vigor
Perspectives
Vote for this:
Wunderman BA / Movistar
THE FICTIONAL REAL YOUTUBER
Vote for this:
ALMAP BBDO / Antarctica
Technology

LATAM – VR/AR

Woody Woodpecker Facebook Mask
Vote for this:
Social Tailors / Universal Pictures Brasil
Technology

LATAM – Mobile Audio

Outback and the power of SmartData
Vote for this:
Santa Clara / Audio.ad / Outback Steakhouse
Formula Songs
Vote for this:
J.Walter Thompson / Sprite
Creative Awards

LATAM – Most Engaging Mobile Creative

Cheetos Fax
Vote for this:
AlmapBBDO / Cheetos

    Marketing Objective

  • Brand Awareness
  • Lead Generation / Direct Response / Conversions
  • Product / Services Launch
  • Promotion
  • Relationship Building / CRM
  • Social Impact / Not For Profit

    • Media

  • Cross Media
  • Cross Mobile Integration
  • Marketing within a Mobile Gaming Environment
  • Messaging
  • Programmatic
  • Mobile App
  • Mobile Search
  • Mobile Website
  • Mobile Native
  • Mobile Social

    • Technology

  • Innovation
  • Location Based
  • Mobile Video
  • VR/AR
  • Mobile Audio

    • Industry Awards

  • Marketer of the Year
  • Agency of the Year
  • Leadership Award of the Year