• Global
  • North America
  • EMEA
  • APAC
  • LATAM
  • Turkey
  • S. Africa
  • India
  • UK
  • Vietnam
  • France
  • Spain
  • MENA
  • Indonesia
  • Germany
  • Australia
Marketing Objective

Global – Brand Awareness

Brand growth, development and enrichment. These components are critical to a successful brand awareness campaign as well as establishing brand recognition and familiarity with your customers.

Beating the Unbeatable
Vote for this:
Mindshare China / Doritos
Magic Retouch – Making the Elder Proud
Vote for this:
Mindshare China / L'Oréal Paris
The Tasty Drive
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Coca Cola Fan Feat
Vote for this:
J.Walter Thompson / Coca-Cola
24 Hour Doctor
Vote for this:
PHD China / Unilever / Lifebuoy
Marketing Objective

Global – Lead Generation / Direct Response / Conversions

A great lead generation campaign will expertly use mobile to directly impact sales, conversions, trial or purchase intent. It can also be quite powerful prior to any transaction(s) if the mobile campaign attracts a good amount of prospective customers that are primed for future engagement and sales.

McBot
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Beating the Unbeatable
Vote for this:
Mindshare China / Doritos
Magic Retouch – Making the Elder Proud
Vote for this:
Mindshare China / L'Oréal Paris
Power to the Queens
Vote for this:
Mindshare China / Maybelline
The Commuter Mini Game
Vote for this:
Gameloft Advertising Solutions / Target Media
Marketing Objective

Global – Product / Services Launch

Your campaign launched or re-launched a product or service with mobile at the heart, delivering measurable success.

TUMS Chewy Bites Launch
Vote for this:
Weber Shandwick / TUMS
OLX VOGON
Vote for this:
Havas Media Indonesia / OLX
Rexona Movement from Movement
Vote for this:
Mindshare Indonesia / Rexona
Beating the Unbeatable
Vote for this:
Mindshare China / Doritos
Marketing Objective

Global – Promotion

A promotion can range from contests and coupons to special offers, sweepstakes and POS/Merchandising. Demos, coupons, exhibitions/trade shows, games, special offers (and more) are also fair game for this category.

McBot
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Coca Cola Fan Feat
Vote for this:
J.Walter Thompson / Coca-Cola
Reaping Rewards with T-Mobile Tuesdays
Vote for this:
The Marketing Store / T-Mobile
BiteCoins
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Marketing Objective

Global – Relationship Building / CRM

Keeping the customers you have is already tough. Increasing their loyalty is another thing altogether. But that’s what CRM is all about - building and managing customer relationships. This category is for the best examples of how mobile can be the cornerstone to those relationships.

Reaping Rewards with T-Mobile Tuesdays
Vote for this:
The Marketing Store / T-Mobile
McBot
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Engaging app's users through a location-based strategy
Vote for this:
In Loco / Méliuz
From Mass McDonald's to My McDonald's
Vote for this:
OMD Spain / McDonald's Spain
Marketing Objective

Global – Social Impact / Not For Profit

Driving social change - from the palm of your hand. Or your tablet. Or some other mobile device. The point is, campaigns for not-for-profits or government agencies are now more powerful than ever because mobile makes them accessible to everyone. This category is for best in class campaigns that create significant social change or deliver against a public service.

Breaking the deafening silence – Mirinda Release the Pressure
Vote for this:
Mindshare India / Mirinda
#RepresentLove: The Interracial Couple Emoji Project by Tinder
Vote for this:
M Booth / Tinder
ICanYouCan
Vote for this:
m/SIX / Cipla / Nicotex
#ImBack. The return to Twitter
Vote for this:
McCann Spain / Twitter Spain / Twitter
Media

Global – Cross Media

This category utilizes mobile as a core strategy, along with one or more separate channels to round out the campaign. This could include: TV, print, radio, outdoor, PR, direct marketing, etc.

Beating the Unbeatable
Vote for this:
Mindshare China / Doritos
Count ME In
Vote for this:
Narrada Communications / PermataBank
Magic Retouch – Making the Elder Proud
Vote for this:
Mindshare China / L'Oréal Paris
Rexona Movement For Movement
Vote for this:
Mindshare Indonesia / Rexona
Media

Global – Cross Mobile Integration

This category is for campaigns integrating a minimum of 3 mobile applications or mediums (i.e. apps, mobile web, messaging, video, display, search, etc.). We looked for campaigns that hit the above marks, and are strategically customized for each experience.

Top Gifting Choice
Vote for this:
Mindshare China / Uniqlo
An election of a lifetime
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Mindshare Indonesia / Pokkt / Walls - Icecream sandwich
Ruffles AmiGO
Vote for this:
AlmapBBDO / Ruffles
Magic Retouch – Making the Elder Proud
Vote for this:
Mindshare China / L'Oréal Paris
Media

Global – Marketing within a Mobile Gaming Environment

Successful marketing within a gaming environment that isn’t the app or game itself requires a balance of subtlety and ingenuity.

McBot
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Turning KFC into gamer's playground
Vote for this:
Mindshare China / KFC
Peter Rabbit
Vote for this:
Universal McCann / AdColony / Sony Pictures
Media

Global – Messaging

This category focuses on the use of SMS/MMS to brilliantly bring a marketing campaign to life. Examples could include (but are not limited to): activation of marketing programs, customer acquisition, engagement and conversion.

McBot
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Alleviating Frustration at the Station
Vote for this:
Weve / Gordon's Gin
Pepsodent Nightbrushing via Storytelling
Vote for this:
Mindshare / Pepsodent White
Media

Global – Mobile App

Any application that provides information, entertainment, productivity or utility for the customer. Mobile App can be part of a broader marketing strategy or a stand-alone brand experience. Both short-term apps for a specific moment in time as well as longer term apps are eligible for this category.

#ImBack. The return to Twitter
Vote for this:
McCann Spain / Twitter Spain / Twitter
Share A Coke Integration with Hello English, SHAREit, Truecaller, Jio, Hotstar & Google Assistant
Vote for this:
Interactive Avenues Pvt. Ltd. / The Coca-Cola Company / Coca-Cola
Reaping Rewards with T-Mobile Tuesdays
Vote for this:
The Marketing Store / T-Mobile
Corruption Detector
Vote for this:
Grey Brasil / Reclame Aqui
Media

Global – Mobile Search

Current research indicates that 4 out of 10 people conduct their searches exclusively on mobile during a typical day. This category showcases the ever-important campaigns that have search at their core.

The Future of Mobile Search Ads
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PNC /HYPE / Akbank / Akbank
Smart Search
Vote for this:
Mediacom Communications Pvt. Ltd. / Future Group / Big Bazaar
Media

Global – Mobile Social

Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.

#ImBack. The return to Twitter
Vote for this:
McCann Spain / Twitter Spain / Twitter
#JumpForHealth
Vote for this:
Mindshare India / Aditya Birla Capital Health Insurance
Top Gifting Choice
Vote for this:
Mindshare China / Uniqlo
Hijacking the Largest Shopping Festival in the World
Vote for this:
Mindshare China / Uniqlo
The Wentworth Rat
Vote for this:
Mindshare Australia / Mindshare / Foxtel
24 Hour Doctor
Vote for this:
PHD China / Unilever / Lifebuoy
Media

Global – Mobile Website

A website designed specifically for the smaller screen that is both thoughtful and delivers an enhanced user experience - no matter the objective. From products and brands to companies and services, we are looking for the best in mobile web that is not an app.

The all-new BMW.com
Vote for this:
Jung von Matt AG / BMW
BiteCoins
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Technology

Global – Innovation

For this category, innovation in mobile marketing can come from two different places: Groundbreaking/new technologies or an unconventional/creative use of existing technology.

APPee
Vote for this:
AlmapBBDO / ALMAP BBDO / Antarctica Beer
Enhance the Digital Experience for Users with Disabilities
Vote for this:
eSSENTIAL Accessibility / Samsung Canada
RexBot educates India's youth on healthy sex
Vote for this:
Interactive Avenues Pvt. Ltd. / Reckitt Benckiser
Shoprite_Checkers Win a Car
Vote for this:
Yonder Media / Shoprite
Pepsi Vietnam Tet 2018 - The Digital Dragon Dance
Vote for this:
Mindshare Vietnam / Happiness Saigon / Suntory Pepsico Vietnam Beverage
Technology

Global – Location Based Services or Targeting

Connecting to customers with the most relevant message when and where they are most likely to act with location based targeting is a marketer’s dream. Easier said than done? This category can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.

Hijacking the Largest Shopping Festival in the World
Vote for this:
Mindshare China / Uniqlo
Turning KFC into gamer's playground
Vote for this:
Mindshare China / KFC
Engaging app's users through a location-based strategy
Vote for this:
In Loco / Méliuz
Dry Shampoo
Vote for this:
Initiative Russia / Dove
Top Gifting Choice
Vote for this:
Mindshare China / Uniqlo
Technology

Global – Mobile Payments / Commerce

Transactions via mobile have become much easier to navigate, more beautiful in their design, and way more trustworthy. This category exhibits the best examples of mobile commerce that can be an app and/or native mobile capabilities.

BiteCoins
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda
Magic Retouch – Making the Elder Proud
Vote for this:
Mindshare China / L'Oréal Paris
It's Never Too Late, Always the Perfect Gift with 1-800-Flowers
Vote for this:
1-800-Flowers.com / 1-800-Flowers.com
Technology

Global – Mobile Video

Mobile is quickly ascending as the dominant screen for video consumption. It’s nuanced and intimate and is proven to yield impressive results as the most effective storytelling platform, despite the small screen. The formula for success is far more complicated than a 30 second spot but also offers greater opportunities.

Beating the Unbeatable
Vote for this:
Mindshare China / Doritos
DANCOW Advanced Excelnutri+ “Iya Boleh 2.0”
Vote for this:
Mindshare Indonesia / AdColony / Nestle Indonesia “DANCOW Advanced Excelnutri+”
Peter Rabbit
Vote for this:
Universal McCann / AdColony / Sony Pictures
Beefeater London Town
Vote for this:
La Despensa Ingredientes Creativos / Beefeater
The Commuter Mini Game
Vote for this:
Gameloft Advertising Solutions / Target Media
Technology

Global – VR/AR

Technologies such as virtual reality and computer generated content in combination with live video have pushed the boundaries of creativity in mobile. This category flaunts the most immersive and/or interactive brand experiences using this technology.

Ford EcoSport: In-Car AR
Vote for this:
Mindshare Canada / Ford
Beating the Unbeatable
Vote for this:
Mindshare China / Doritos
Lincoln Navigator 360 VR
Vote for this:
Hudson Rouge / Lincoln
Technology

Global – 360 Degree Video

It’s hard to argue with the immersive power of 360 video to engage viewers. Because the medium is already captivating by nature, we are looking for the most creative uses for this category.

Racing the Sun
Vote for this:
Courageous Studio / Mindshare Worldwide, Grey / Volvo
Excedrin Works 360 Video
Vote for this:
Weber Shandwick / Excedrin Migraine
NowThis x Samsung Gear 360 -- the no. 1 most-viewed campaign on Facebook in 2017
Vote for this:
Starcom UK / NowThis / Samsung Mobile
Technology

Global – Mobile Audio

Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement.

The Hunger Spotter
Vote for this:
AMV BDDO / Spotify / Snickers/Spotify
Formula Songs
Vote for this:
J.Walter Thompson / Sprite
Technology

Global – The Internet of Things - Products in the Market

By definition, The Internet of Things is composed of any technology, device or wearable that sends and receives data via the mobile driven internet. For this category, we are looking for products that are out in the market right now.

Barbadillo "Smart Bottle" with Thinfilm NFC Mobile Solution
Vote for this:
Thinfilm / Barbadillo
Technology

Global – The Internet of Things - Products in Prototype / Incubator Stage

By definition, The Internet of Things is composed of any technology, device or wearable that sends and receives data via the mobile driven internet. For this category, we are looking for products that exist as a prototype or are in an incubator stage.

#ImBack. The return to Twitter
Vote for this:
McCann Spain / Twitter Spain / Twitter
The Tasty Drive
Vote for this:
DPZ&T / Arcos Dorados Comércio de Alimentos Ltda

    Marketing Objective

  • Brand Awareness
  • Lead Generation / Direct Response / Conversions
  • Product / Services Launch
  • Promotion
  • Relationship Building / CRM
  • Social Impact / Not For Profit

    • Media

  • Cross Media
  • Cross Mobile Integration
  • Marketing within a Mobile Gaming Environment
  • Messaging
  • Mobile App
  • Mobile Search
  • Mobile Social
  • Mobile Website

    • Technology

  • Innovation
  • Location Based Services or Targeting
  • Mobile Payments / Commerce
  • Mobile Video
  • VR/AR
  • 360 Degree Video
  • Mobile Audio
  • The Internet of Things - Products in the Market
  • The Internet of Things - Products in Prototype / Incubator Stage

    • Industry Awards

  • Marketer of the Year
  • Media Company of the Year
  • Enabling Technology Company of the Year
  • Agency of the Year