Shortlist

  • EMEA
  • United Kingdom
Marketing Objective

EMEA – Brand Awareness

Doritos Jurassic World
Vote for this:
AdColony Turkey / OMD / AdColony / Doritos
Jif Aurora Interactive Video Campaign
Vote for this:
AdColony / Jif
Axe Mini Game
Vote for this:
AdColony / Axe
Seeing through disabilities
Vote for this:
ARENA MEDIA / TURKCELL / TURKCELL
Vodafone Skip (Hack) the Ad
Vote for this:
Mindshare / Mindshare Turkey / Vodafone Turkey
THE FRESH SIDE OF TRAFFIC
Vote for this:
MG MEDIA / DIMES
A Close Look at The Fastest Growing Finance App
Vote for this:
HYPE / AKBANK / AKBANK
Say it with sky
Vote for this:
SERVICEPLAN / MEDIAPLUS GERMANY / Sky Deutschland Fernsehen
Automated Hero-Trailers
Vote for this:
SERVICEPLAN GROUP / MEDIAPLUS, Germany / BMW
Garanti Cep's Voice Assistant - UGI
Vote for this:
Garanti Bank / Garanti Bank
Marketing Objective

EMEA – Lead Generation / Direct Response / Conversions

Akbank - "They tweet, we listen”
Vote for this:
Hype / Akbank
Lipton Ice Tea & Petrol Ofisi Promotion
Vote for this:
Mindshare Turkey / Pepsico Lipton Ice Tea
Megane Sedan Test Drive
Vote for this:
Wavemaker Turkey / Renault Turkey
Race Your Way To Success!
Vote for this:
InMobi | Mindshare / Bahrain International Circuit
Curry's PC World - Prospecting and Retargeting
Vote for this:
GroundTruth / Curry's PC World
Smart Cross-Channel Targeting for SME Segment
Vote for this:
HYPE / AKBANK / AKBANK
Barbadillo "Smart Bottle" with Thinfilm NFC Mobile Solution
Vote for this:
Thinfilm / Barbadillo
Mercedes-Benz Linkedin Lead Gen Case
Vote for this:
Zenith Turkey / AdColony Turkey / Zenith Turkey / Mercedes-Benz
Do You Still See The Same Ads
Vote for this:
Hype / Pegasus Airlines
Kia Lead Generation System
Vote for this:
Havas Media / KIA
KFC CRM Rewards Program
Vote for this:
Yonder Media / KFC
Shoprite_Checkers Win a Car
Vote for this:
Yonder Media / Shoprite
Marketing Objective

EMEA – Product / Services Launch

Vodafone Red Fi Sponsorship
Vote for this:
Mindshare Turkey / Y&R / Mindshare Turkey / Vodafone Turkey
A Close Look at The Fastest Growing Finance App
Vote for this:
HYPE / AKBANK / AKBANK
Lineage 2: Revolution
Vote for this:
Voden Leo Burnett / Netmarble Turkey
Marketing Objective

EMEA – Promotion

Replace Your Vleis
Vote for this:
The Jupiter Drawing Room (Cape Town) / BURGER KING® South Africa
Lipton Ice Tea & Petrol Ofisi Promotion
Vote for this:
Mindshare Turkey / Pepsico Lipton Ice Tea
Be The Next Champion
Vote for this:
Gorilla / Shield
Azishe
Vote for this:
Gorilla / Shield
Shoprite_Checkers Win a Car
Vote for this:
Yonder Media / Shoprite
OMO Stains Don't Matter
Vote for this:
Digitas Liquourice / OMO
Marketing Objective

EMEA – Relationship Building / CRM

Automated Hero-Trailers
Vote for this:
SERVICEPLAN GROUP / MEDIAPLUS, Germany / BMW
Knorr Whatsfordinner Leave No Food Behind
Vote for this:
Digitas Liquorice / Knorr
Marketing Objective

EMEA – Social Impact / Not for Profit

Hello Hope
Vote for this:
Arena Media / Turkcell Hello Hope App
OMO Collect Memories
Vote for this:
Mindshare Turkey / Sobraz PR Agency / Mindshare / OMO
Media

EMEA – Cross Media

Vodafone Fi Sponsorship - Can Manay
Vote for this:
Mindshare Turkey / C-Section / Mindshare Turkey / Vodafone Turkey
TV & Mobile: Probably the Best Couple Ever
Vote for this:
AKBANK / AKBANK
Lineage 2: Revolution
Vote for this:
Voden Leo Burnett / Netmarble Turkey
Marketing Objective

EMEA – Cross Mobile Integration

TV & Mobile: Probably the Best Couple Ever
Vote for this:
AKBANK / AKBANK
Lineage 2: Revolution
Vote for this:
Voden Leo Burnett / Netmarble Turkey
Knorr Whatsfordinner Leave No Food Behind
Vote for this:
Digitas Liquorice / Knorr
Media

EMEA – Marketing within a Mobile Gaming Environment

Doritos Jurassic World
Vote for this:
AdColony Turkey / OMD / AdColony / Doritos
Jif Aurora Interactive Video Campaign
Vote for this:
AdColony / Jif
Axe Mini Game
Vote for this:
AdColony / Axe
Gameloft Advertising Solutions OMD Hasbro Beyblades Burst Mini Game
Vote for this:
Gameloft Advertising Solutions / OMD
Sensodyne Nitro GameLoft Minigame
Vote for this:
MediaCom Turkey / Gameloft / MediaCom / Sensodyne
Clear Aurora
Vote for this:
Mindshare Turkey / Adcolony Turkey / Mindshare Turkey / Clear
Media

EMEA – Programmatic

Travel Retail Airport Geo-Targeting
Vote for this:
S4M / Chivas Regal
Add Hope in VR
Vote for this:
Mark1 / Add Hope
TV & Mobile: Probably the Best Couple Ever
Vote for this:
AKBANK / AKBANK
Media

EMEA – Mobile App

A Close Look at The Fastest Growing Finance App
Vote for this:
HYPE / AKBANK / AKBANK
Garanti Bank Mobile Banking - Garanti Cep
Vote for this:
Garanti Bank / Garanti Bank
Shoprite_Checkers Win a Car
Vote for this:
Yonder Media / Shoprite
Media

EMEA – Mobile Search

Whatsapp Down
Vote for this:
Arena Media / Turkcell, BİP, Turkcell
The Future of Mobile Search Ads
Vote for this:
PNC /HYPE / Akbank / Akbank
Do You Still See The Same Ads
Vote for this:
Hype / Pegasus Airlines
Media

EMEA – Mobile Native

Freezone Rift is Mine
Vote for this:
Mindshare Turkey/ C-Section / Mindshare Turkey / Vodafone Turkey
Akbank Sanat - “The Jazz State of The City”
Vote for this:
MediaCom Turkey / Onedio / MediaCom Turkey / Akbank Sanat
Pressure Moments
Vote for this:
Gorilla / Shield
Nescafé Sees The Car In Your Fortune
Vote for this:
Mindshare Turkey / Sesli Harfler / Bond Digital / Mindshare Turkey / Nescafé / Nescafé3in1
Media

EMEA – Mobile Social

Vodafone Red - Retweet To Watch
Vote for this:
Mindshare Turkey / Vodafone Turkey
Akbank - "They tweet, we listen”
Vote for this:
Hype / Akbank
Vodafone IOT Smart Watch
Vote for this:
Mindshare Turkey / Vodafone Turkey
Ford Chatbot
Vote for this:
GTB / Mindshare / Ford
Get Artsy with Polo
Vote for this:
Mindshare Turkey / JWT Turkey / Mindshare Turkey / Polo
Knorr Whatsfordinner Leave No Food Behind
Vote for this:
Digitas Liquorice / Knorr
Technology

EMEA – Innovation

Sunsilk Aurora Interactive Video Campaign
Vote for this:
AdColony / Sunsilk
Seeing through disabilities
Vote for this:
ARENA MEDIA / TURKCELL / TURKCELL
Orange Finanse tracks whole consumer journey!
Vote for this:
Initiative / Reprise / Orange Finanse
Clear Aurora
Vote for this:
Mindshare Turkey / Adcolony Turkey / Mindshare / Clear
Megane Sedan Test Drive
Vote for this:
Wavemaker Turkey / Renault Turkey
Akbank Sanat - “The Jazz State of The City”
Vote for this:
MediaCom Turkey / Onedio / MediaCom Turkey / Akbank Sanat
Go Beyond With 5 Senses Interactive Video
Vote for this:
People Initiative / Adcolony Turkey / People Initiative / Turkish Airlines
Say it with sky
Vote for this:
SERVICEPLAN / MEDIAPLUS GERMANY / Sky Deutschland Fernsehen
Automated Hero-Trailers
Vote for this:
SERVICEPLAN GROUP / MEDIAPLUS, Germany / BMW
Rexona Aurora
Vote for this:
Mindshare Turkey / Adcolony Turkey / Mindshare Turkey / Rexona
Shoprite_Checkers Win a Car
Vote for this:
Yonder Media / Shoprite
KFC CRM Rewards Program
Vote for this:
Yonder Media / KFC
Technology

EMEA – Location Based

Orange Finanse tracks whole consumer journey!
Vote for this:
Initiative / Reprise / Orange Finanse
Turkcell Online & Offline Data Integration
Vote for this:
Arena Media / Turkcell
Travel Retail Airport Geo-Targeting
Vote for this:
S4M / Chivas Regal
Vodafone - Enjoy More in Foursquare
Vote for this:
Mindshare / Mindshare Turkey / Vodafone Turkey
39th Vodafone İstanbul Marathon
Vote for this:
Mindshare Turkey / Vodafone Turkey
Dimes Breakfast Street Foursquare Campaign
Vote for this:
AdColony Turkey / Dimes
Curry's PC World - Prospecting and Retargeting
Vote for this:
GroundTruth / Curry's PC World
Akbank Sanat - “The Jazz State of The City”
Vote for this:
MediaCom Turkey / Onedio / MediaCom Turkey / Akbank Sanat
Leo the adserver
Vote for this:
Vicinity Media / Vicinity Media
Visitability Reporting
Vote for this:
vicinity media / [email protected]
Fifty Shades Freed
Vote for this:
mSix / Universal Pictures
Technology

EMEA – Mobile Payments

Garanti Bank E-Commerce Loan
Vote for this:
Garanti Bank / Garanti Bank
Discovering mobile with Pocoyo
Vote for this:
DOCOMO Digital / Pocoyo House
Technology

EMEA – The Internet of Things - Products in the Market

Barbadillo "Smart Bottle" with Thinfilm NFC Mobile Solution
Vote for this:
Thinfilm / Barbadillo
Technology

EMEA – Mobile Video

Doritos Jurassic World
Vote for this:
AdColony Turkey / OMD / AdColony / Doritos
Sunsilk Aurora Interactive Video Campaign
Vote for this:
AdColony / Sunsilk
Seeing through disabilities
Vote for this:
ARENA MEDIA / TURKCELL / TURKCELL
Rexona Aurora
Vote for this:
Mindshare Turkey / Adcolony Turkey / Mindshare Turkey / Rexona
Say it with sky
Vote for this:
SERVICEPLAN / MEDIAPLUS GERMANY / Sky Deutschland Fernsehen
Go Beyond With 5 Senses Interactive Video
Vote for this:
People Initiative / Adcolony Turkey / People Initiative / Turkish Airlines
Technology

EMEA – VR/AR

Freezone Data Hunters
Vote for this:
Mindshare Turkey / Vodafone Turkey
AR Sports: A mixed Reality Football Experience
Vote for this:
Publicis.Sapient / Deutsche Telekom
OMO Stains Don't Matter
Vote for this:
Digitas Liquourice / OMO
Technology

EMEA – 360 Degree Video

Race Your Way To Success!
Vote for this:
InMobi | Mindshare / Bahrain International Circuit
Get a closer look of Volvo XC40
Vote for this:
Mindshare Spain / Volvo XC40
Technology

EMEA – Mobile Audio

Akbank Sanat - “The Jazz State of The City”
Vote for this:
MediaCom Turkey / Onedio / MediaCom Turkey / Akbank Sanat
The Hunger Spotter
Vote for this:
AMV BDDO / Spotify / Snickers/Spotify

    Marketing Objective

  • Brand Awareness
  • Lead Generation / Direct Response / Conversions
  • Product / Services Launch
  • Promotion
  • Relationship Building / CRM
  • Social Impact / Not for Profit
  • Cross Mobile Integration

    • Marketing Objective

  • Cross Media
  • Marketing within a Mobile Gaming Environment
  • Programmatic
  • Mobile App
  • Mobile Search
  • Mobile Native
  • Mobile Social

    • Technology

  • Innovation
  • Location Based
  • Mobile Payments
  • The Internet of Things - Products in the Market
  • Mobile Video
  • VR/AR
  • 360 Degree Video
  • Mobile Audio