Marketing Impact
Indonesia – Brand Experience
Communicating your brand and positioning it in the market is core to business success. Campaigns that showcase excellent marketing strategies bridging the gap between the brand and the consumer, brand growth, development, and enrichment. Includes establishing brand recognition, meaningful relationships, memorable engaging experiences, and unique connections, either in single or multimedia platforms that created a 360-customer experience.
McDonald's and Leo Burnett Indonesia / Digitas, OMD
Truecaller and M&C Saatchi Indonesia
OREO and Leo Burnett Indonesia / Spark Foundry
L’Oreal Professional Products Division and WAVEMAKER
SilverQueen and FCN - Maleo
Heineken®️ Indonesia and Maverick Indonesia / Publicis & Dentsu Redstar
Redoxon Kids and Mediacom Indonesia / Lion & Lion
Marketing Impact
Indonesia – Instant Impact
Best and most effective use of a promotion, either standalone or part of an integrated multi-media – new technologies campaign ranging from contests and coupons to special offers, sweepstakes, and POS/Merchandising. The entry might be a prize draw, a competition, a demo, a coupon, a rebate, a giveaway, a reward scheme, an experiential or an instant win campaign to support the sales and business impact of marketing a product or service directed at either the customer, sales staff, or distribution channel members.
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Maybelline New York and Wavemaker / INCA
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Maybelline New York and WAVEMAKER / INCA & TIKTOK
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S-26 Procal GOLD and Ogilvy Indonesia / Dentsu Indonesia / Nestle Indonesia
Three Indonesia and Pantarei
DANCOW and - / Digital Turbine
TikTok and M&C Saatchi Indonesia
Grab and M&C Saatchi Performance
Marketing Impact
Indonesia – Lead Generation
Campaigns using strategic application of marketing technology that generated prospects & leads resulting in increased sales, conversions, trial, purchase intent or loyalty and retention. Campaigns showcasing example, use of third-party platforms (CRM, CMS, payments systems etc.) to improve retention and efficiency while delivering ROI results & business impact.
Pizza Hut Indonesia and PHD Media / Emtek Digital / Emtek Digital
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WOODS’ Lozenges and PT GoTo Gojek Tokopedia Tbk / Gojek
Three Indonesia and Pantarei
Lazada and Magnite
Biznet and STEB Asia
McDonald's and OMD / NA / McDonald's In Association with Affle's MAAS Platform & OMD
Marketing Impact
Indonesia – Data Insights
Use of customer data, analytics, and technology, that play an integral role in the development and execution of a campaign to develop a meaningful relationship with a specific audience or community. Transformative approaches to customer insight to shape the marketing strategies in their campaigns that seeks to recognise innovative brand activity rooted in data-driven customer insight to solve a problem but also contributed to the business impact including ROI demonstrating elements such as segmentation or targeting to improve the end user's experience with a brand, product or service.
Grab and M&C Saatchi Performance
Google Search and Toaster Singapore
Samsung Galaxy S22 Series and Mindshare
Nescafé and Ad-Lib.io / Dentsu Indonesia
Panadol Extra and Zenith - Publicis
Tokocrypto and Xapads Media
Undisclosed and Telkomsel MSIGHT
Marketing Impact
Indonesia – Product / Service Launch
Campaign showcasing an effective customer focused product or service launch. Work that launched or re-launched a product or service highlighting impact your launch had on consumer perception, increase in sales etc. achieved growth and measurable success. Innovation/creativity, clear strategic thinking, effectiveness and tangible results are key points to be shared.
Samsung The Freestyle and Mindshare / Cheil
Spotify and UM APAC / Twitter Asia Pacific
WALL'S / Paddle Pop and GroupM - Mindshare Indonesia / InMobi
Truecaller and M&C Saatchi Indonesia
Kraft Heinz and Leo Burnett Indonesia / BBH India, Carat Indonesia
Vaseline Indonesia and Wunderman Thompson Indonesia / Mindshare Indonesia
Marketing Impact
Indonesia – Customer Life-Cycle Marketing
Building trust and loyalty and always ensuring the customer experience is paramount. Campaigns putting customer first in providing best in class consumer experience while building relationships with customers in pursuit of brand growth & success having a significant impact on the business as a result.
Grab and M&C Saatchi Performance
Pocari Sweat and mSix Indonesia / Emtek Digital / Emtek Digital
Shell Advance and FCN - FTW / MediaCom - GroupM
Purpose Driven Marketing
Indonesia – Social Impact Marketing
We believe that marketing can change the world. This award is a recognition to modern-day marketing that drives forward socially responsible marketing that creates significant social change and/or deliver against a public service while demonstrating real impact and creativity & translates into a compelling call-to action to effect positive social change. Includes lobbying, fundraising, expanding, informing or positively changing attitudes and behaviors.
Twitter and Twitter / OMG Indonesia
Sunlight and Mindshare
Lifebuoy Soap and Mindshare
Dettol Indonesia and Alva Olround
BINTANG Pilsener and Maverick Indonesia / Dentsu Redstar
Kraft Heinz ABC and Kraft Heinz
XL HOME and REDCOMM INDONESIA / -
Purpose Driven Marketing
Indonesia – Brand Purpose/Activism
Campaigns that use the brands’ platform to promote a cause or social issue to benefit society and give back for the greater good. This can include social, political, sustainability, economic and/or environmental campaigns addressing a new program or expanding on an existing program.
McDonald's and Leo Burnett Indonesia / Digitas, OMD
BCA and ADA
Wardah and PHD Indonesia
Grab and M&C Saatchi Performance
Hyundai Motor Indonesia and ALVA - OLROUND / Menjadi Manusia
AQUA and Redcomm Indonesia / Wavemaker
Purpose Driven Marketing
Indonesia – Diversity & Inclusion
Describe creative work or strategy specifically directed to this community and any relevant cultural differences. Campaigns or marketing programs raising the audience’s appreciation by providing the means and opportunities to reduce inequality based on age, sex, sexuality, disability, race, ethnicity, origin, religion or economic (e.g., contractual workers, people with disabilities, small farmers, etc.) and consciousness for the sublime— (painting, sculpture, architecture, music, literature, history, etc.) -in order to uplift the lives of people and society at large.
Vaseline Indonesia and Wunderman Thompson Indonesia / Mindshare Indonesia
Pantene Indonesia and Dentsu Creative Indonesia / Mediacomm
McDonald's and Leo Burnett Indonesia / Digitas, ARCADE, OMD
Bintang and Leo Burnett Indonesia / Arcade, Denstu Red Star, Maverick
Google Search and Toaster Singapore
Impact Media
Indonesia – Cross Platform - All Media
Campaigns utilizing digital as core strategy, that demonstrate strategic and tactical thinking in the use of multiple media touchpoints (TV, print, radio, outdoor, PR, direct marketing, etc) to deliver a compelling, business impact while delivering key messages. Media strategy highlighting how the channels came together to deliver outstanding results.
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Nestle - Bear brand and Dentsu Indonesia / Ogilvy Indonesia / Nestle Indonesia
Royco and Mindshare / Digital Turbine
L’Oreal Professional Products Division and WAVEMAKER
Pantene and Dentsu & MediaCom
CDR and Mediacom Indonesia / Wunderman Thompson / MediaCom Indonesia
Impact Media
Indonesia – Gaming, Gamification & E-Sports
Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment and the desired results for the business derived from the campaign.
McDonald's and OMD / NA / McDonald's In Association with Affle's MAAS Platform & OMD
LinkAja and TikTok Indonesia / Dentsu
Smartfren and POKKT
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Nestle Indonesia / Wyeth Nutrition and Dentsu / InMobi
Frisian Flag Milky and mSixandpartners / TotallyAwesome
SONY Pictures Indonesia and ADA / UM (IPG Mediabrands)
Impact Media
Indonesia – Social Media Marketing
Creative social activity which uses social platforms to impact business objectives and/or to enhance relationships with a brand, community, or consumer. Includes social trends (emojis, memes, hashtags, GIF’s etc.) to leverage brand communication with an audience or community.
Pantene Indonesia and Dentsu Creative Indonesia / Mediacomm
Danone and Wavemaker Indonesia
Ubud Writers & Readers Festival and M&C Saatchi Indonesia
DANCOW FortiGro and WUNDERMAN THOMPSON / DENTSU / PT NESTLE INDONESIA
Toyota and ADA
La Fonte and Popcult Group
Shell Advance and FCN - FTW / MediaCom - GroupM
Impact Media
Indonesia – Creator / Influencer Marketing
Content related to a brand created by consumers or influencers and shared through social media to increase brand engagement, sales, create buzz about a product or service, and boost website conversions, etc. Content could be images, videos, text, audio, etc. Campaign showcasing the business impact and ROI achievements.
TikTok and M&C Saatchi Indonesia
Danone and Wavemaker Indonesia
Pantene Indonesia and Dentsu Creative Indonesia / Mediacomm
BARDI and TikTok / Buzzohero
Pocari Sweat and mSix Indonesia / Emtek Digital / Emtek Digital
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Maybelline New York and WAVEMAKER / INCA & TIKTOK
Experience Technology
Indonesia – Programmatic
A campaign that demonstrates how the use of a programmatic / RTB platform improved the targeting and increased the efficiency and effectiveness in buying, selling and creating a digital/mobile advertising solution. As well as campaigns using creative applications of mobile-based intelligent technology. Includes AI, chat-bots, facial recognition, etc. delivering business results maximising the use of automated media solutions to create memorable campaigns.
DANCOW and - / Digital Turbine
McDonald's and OMD Indonesia / YMT
Jago App and OMD / NA / Jago In Association with Affle's MAAS Platform & OMD
Nestle Lactogrow and Dentsu / Magnite
by.U and OMD Indonesia / YMT
Experience Technology
Indonesia – Audio / Voice / Sonic Branding
Campaigns that used voice recognition technology, audio identities, or other audio advertising to create consumer demand and engagement, enhance the consumer experience, or reinforce your brand identity. Includes audio logos, audio branding, voice assistant devices, such as Alexa, Google Home, and audio platforms Pandora, Spotify, YouTube, etc.
Blibli and Wavemaker Indonesia / YMT
Astrapay and Xapads Media
Experience Technology
Indonesia – Experimental / Innovation Technology
Innovative Campaign enhancing branded experience that makes use of experimental technology in an innovative way that wows consumers, helps drive deeper engagement for fans and delivers an unforgettable digital or physical experience for the customer. An application of technology that is genuinely innovative or ground-breaking technique or an unconventional/creative use of existing technology, resulting in significant business impact for a brand.
Wardah and Omnicom Media Group / PHD Indonesia
Blibli and Wavemaker / YMT
Rexona and Mindshare / PT Wira Pamungkas Pariwara (Group M) / Digital Turbine
Sony Pictures Entertainment and mCanvas
Sensodyne and Zenith - Publicis
Nestle -Bear Brand and Dentsu Indonesia / Whisper Media
Experience Technology
Indonesia – Search
No longer can the success of any marketing channel be measured in a silo without considering for the influence of others. For campaigns to maximise business Impact share your search activity with innovative, creative either individually or part of your broader campaign show case your perfectly timed search activity incorporating data and new tools to capitalize the campaign objectives.
Google Search and Toaster Singapore
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S-26 Growing Up Milk and Dentsu Indonesia / Ogilvy / Nestle Indonesia
blu and PT. Rayu Hati Anak Bangsa / ADAsia
Web 3.0
Indonesia – Spatial Technology
Campaigns using immersive large- or small-scale digital experiences and events which are set up to engage with consumers driving engagement. This may include but is not limited to VR/AR, multi-screen and multi-dimensional experiences. Any brand experience or activation leveraging a space or using a more permanent spatial feature to drive customer engagement. This may include but is not limited to art exhibitions, fairs, trade shows, signage. Please share business results.
SONY Pictures Indonesia and ADA / UM (IPG Mediabrands)
Kiehl's and Redcomm Indonesia / Mercury
Emina Cosmetics and Vizeum / PT Dentsu Cursor Komunika / Digital Turbine
Amerta Indah Otsuka and mSix Indonesia
Kahf and Omnicom Media Group / PHD Media
E-commerce marketing
Indonesia – Integrated Ecommerce Innovation
Campaigns showcasing best use of 360 Ecommerce highlighting (including live streaming) marketing & advertising strategies, creatives and online experiences & activations on e-commerce platform to carry out innovative marketing / sales methods to achieve marketing purposes and business results. Please share quantifiable results demonstrating how campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
McDonald's and OMD / NA / McDonald's In Association with Affle's MAAS Platform & OMD
Unilever Indonesia/ Pepsodent and Mindshare / InMobi
Emina Cosmetics and Vizeum / PT Dentsu Cursor Komunika / Digital Turbine
Eiger and STEB Asia
BARDI and TikTok / Buzzohero
L’Oreal Professional Products Division and WAVEMAKER
E-commerce marketing
Indonesia – O2O / New Retail / Innovative Sales Channels
Campaigns showcasing best use of new technologies in O2O, thru integration and innovation of online and offline channels and data providing users with better participation and buying experience. Highlight marketing & advertising strategies, creatives capturing consumers attention, targeted, and engaged audience(s) and encouraged transactions. Please share quantifiable results demonstrating how the influencers used in the campaign successfully drove brand experience/ purpose, traffic, resulting in business impact and ROI.
Coca-Cola and WPP - MediaCom / Publicis Media - Starcom / Grivy
Viennetta and Mindshare / InMobi
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Unilever Foods, Indonesia and Mindshare Indonesia / InMobi
L’Oreal Professional Products Division and WAVEMAKER
McDonald's and OMD / NA / McDonald's In Association with Affle's MAAS Platform & OMD
Creative
Indonesia – Customer Experience (CX)
Award that focuses on a campaign/brand that provides a truly outstanding customer experience on a platform, or integrated platforms/omni-channel approach achieving best B2C or B2B results. Creative solutions to brand challenges that have a tangible impact on customer experience.
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Pond’s and Mindshare / Digital Turbine
Telkomsel and Emtek Digital
Wall's Cornetto and Mindshare
Zenius Education and Xapads Media
McDonald's and OMD / NA / McDonald's In Association with Affle's MAAS Platform & OMD
Creative
Indonesia – User Experience (UX) & Design
Design practice focused on the emotional and behavioural response to a digital product or service with relevant, seamless and consistent user experience at every point of interaction, with particular focus on the overall support, structure and usability.
SMARTFREN and POKKT
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S-26 Procal Nutrissentials and Ogilvy Indonesia / Dentsu Indonesia / Nestle Indonesia
Creative
Indonesia – Personalization
Campaign perfecting the consumer journey & creating personalised marketing reflecting best use of data, analytics, AI and automation in creating personalised content at scale for brands and campaigns to effect more business outcomes and enhanced ROI.
Google Search and Toaster Singapore
Nescafé and Ad-Lib.io / Dentsu Indonesia
blu and PT. Rayu Hati Anak Bangsa / ADAsia
Wall's Cornetto and Mindshare
Pristine8.6+ and Alva Olrange
Creative
Indonesia – Short or Long Form Video
Campaigns demonstrating how video advertising was used to create consumer demand and engagement or provide an immersive experience for the viewer. The creative use of digital footage or online video to create or enhance a brand experience or activation. Including, but not limited to, mobile-based VR and 360° video experiences, shoppable video, personalized video, etc. driving effective business results and engagement.
Pantene Indonesia and Dentsu Creative Indonesia / Mediacomm
Maybelline and TikTok Indonesia / Wavemaker
Dove and Ogilvy / Mindshare
Grab and M&C Saatchi Performance
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Pond’s and Mindshare / Digital Turbine
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