Agenda

This session will explore the transformative power of AI in marketing, demonstrating how it can personalize customer interactions, automate routine tasks, and bolster data-driven decision-making. Key highlights include:

• Ethical Imperatives: Emphasizing transparency, addressing biases, and protecting customer privacy during AI implementations.
• Innovative Applications: Examining AI's role in content creation, social media, CRM, and targeted advertising to enhance marketing strategies.
• Integration and Synergy: Discussing the integration of AI tools into marketing stacks in collaboration with IT, revealing how AI’s analytical strengths can be harmoniously combined with human creativity and intuition.

Key Takeaways:

1. Unpack the transformative role of AI in modern marketing—from new product development to promotions—offering a 360-degree perspective on winning with AI in marketing.
2. Explore top-tier strategies and real-world applications of AI across the four critical pillars of marketing: Product, Price, Place, and Promotions from decision makers across the full ecosystem of brands, agencies, publishers, tech enablers, and marketing leaders. 
3. Gain exclusive access to groundbreaking insights and strategies developed through the collaborative efforts of MMA Global India’s chair, board, members, and network of top industry leaders.
4. Delve into how AI is not just a tool but a pivotal force in reshaping marketing, as detailed throughout the comprehensive guide poised to lead the charge in this new era. 
5. Learn how the 2024 Modern Marketing Reckoner empowers marketers to leverage AI effectively, catalyzing adoption at scale and driving substantial business value and growth.