It was a smashing event earlier this month with the Report Launch: Modern Marketing Reckoner 2024: Winning With AI Grateful to be covered in the Reckoner along with all the super leaders of the ecosystem and with dear Joe Nguyen on my right and the fantastic Srikanth Rayaprolu on the same page are making me look even better! Love my #AI headshot and the blue tie :)
Many thanks for your mail and it was an absolute pleasure to be at the MMA event last week. It was a well organised event, with lots of take-aways and interesting sessions/discussions. It was also great to meet Moneka in person.
Media investment is up, and it may not be going to the right channels for ROI. Explore this and more global insights in Nielsen's 2024 Annual Marketing Report.
In the previous article, we explored the new Age of Shoppertainment and how consumer shopping behaviour is rapidly evolving in the Asia Pacific region. Brands can no longer just rely on discounts and promotions to drive sales - they need to create engaging, entertaining content that educates consumers and helps them make more intuitive purchase decisions.
The year 2024 has seen remarkable technological advancements in marketing, with Generative AI (Gen AI) emerging as a game-changer. In an increasingly competitive landscape, marketers are leveraging AI to streamline daily tasks and enhance productivity. This whitepaper, ‘Driving Gen AI Discovery & Adoption: Top 10 Gen AI FAQs - Answered!,’ provides critical insights and practical guidance for marketers on their AI adoption journey.
