2. Case Studies

back

Ally: Ally Promotes Banking with a Video Game Integration

#CaseStudyHub
 

Campaign Summary

The online bank Ally partnered with Animal Crossing to promote itself through gamification, boosting account openings by over 300 percent.

Categories: | Industries: | Objectives: Brand Experience, Gaming/Gamification and E-Sports | Awards: NA Gold Winner, X Best in Show, X Gold Winner

Add This To Your Own
Case Study Hub
Member Log In

Not an MMA Member?
Join the MMA to build your case study hub and share with your team.
More Related Case Studies
UltraTech Cement: How UltraTech Mirrored the Success of Onground Activation to Online
AT&T Business: AT&T Demonstrates 5G’s Power Through the Newsroom
Boost: Boost Creates a “Stamina Meter” to Measure Athletes’ Performance
Duolingo: Drones, Projectors, and Geotargeting: How Duolingo Created the Unignorable Push Notification
State Farm: How State Farm Used Watson to Keep People Safe During Hurricane Season
Ally: Ally Promotes Banking with a Video Game Integration