2. Case Studies

With 1725 modern marketing campaign case studies to review, this is the #1 resource for marketers seeking to activate the innovation of modern marketing.

e.g. “Consumer Services”, “Coca-Cola”, “Mobile Couponing”

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Sunsilk (Unilever Vietnam): The Language of Hair
Cornetto: The Ghost Is Calling
Hellman’s: Delivering Inspiration at Point of Sale
adidas: adidas Discovers the Power of Mobile-First Storytelling
: Oral-B SmartSeries Mobile App
: Hammerhead One
Unilever: Zhonghua — One Hundred Million Smiles
Trellie Inc.: Mom — Influencer Campaign
AT&T: AT&T Career Site
Coca-Cola: Coca-Cola Happiness Flag
Kum and Go: Kum & Go’s Deal of the Week
FamilyShare Network: FamilyShare Network
Bank of America: Face Retirement
P&G: Your Local Haircast
MTG — Metalogenia: Mubiquo Apps, S.L.
Ford: Bringing the Ford F-150 to Life in Innovative 3D Mobile Ad Experience
The Lincoln Motor Company: Lincoln MKZ
Ferrero Canada Ltd.: Tic Tac Flavour Faceoff
Samsung: nMusic
Disney: Disney Infinity
Metal Mulisha: Metal Mulisha Drives Sales and Improves Mobile Experience
Boehringer/Buscopan: Untie the Knots
Volvo Car Corporation: The Wearable Volvo
Sam’s Club: Sam’s Club 2013 Holiday Mobile Web Initiative
Little Caesars: Little Caesars
NCAA Digital: NCAA March Madness Live
JetBlue Airways: Air on the Side of Humanity
Little Caesars: Little Caesars Call-Triggered Advertising Campaign
Audi: Audi Takes Snapchat by Storm on Super Bowl Sunday
Dove: Dove Seven-Day Challenge
Unilever Indonesia: Citra Night Call
PETA: People for the Ethical Treatment of Animals
DoSomething.org: Mobile Commons and DoSomething.org “Would You Rather?” for Financial Education
Mellow Mushroom: Coca-Cola Share Happiness
OMO: OMO Handwash Campaign
Sony Music: First Global Music Marketing Campaign with One Direction
Samsung: Owner’s Hub
Mango: Mango App
UPS: UPS Mobile Career Site
Rexona: Rexona Move — The World’s Longest Relay Race
: JobLens Mobile App
DeVry Brasil: DeVry Study Monitor
Hindustan Unilever: Kan Khajura Tesan
Sports Revolution: CelticLIVE App
Tastic: Tastic Red Pot Campaign
BENGAY: Championing Movement in the Moment
State Farm: State Farm and Rovio — Native/Mobile
Virgin Mobile Australia: Virgin Mobile Game of Phones
Samsung Electronics: First Cross-Screen, Real-Time Audience Experience App
QoL Devices, Inc.: Alvio
Mercedes-Benz USA: Take the Wheel
Nike: Nike Locker Room
Dunkin’ Donuts: #DunkinReplay
Rip Curl: Rip Curl Search GPS
Old Navy: Tweet for Your Feet
Beats Music: Beats Music
Nike: The Nike SB App
Sony: SONY 4K Ultra HD TV Launch
NAMI NYC Metro: I Will Listen
Jeep/Cherokee: Jeep Weather Native iPhone Takeover
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