Research | MMA Global

Research

The global pandemic has set off a chain reaction of shocks – from digital surge to brand loyalty shocks. Retail leaders navigating this time of exceptional uncertainly need steady focus to manage current challenges. In the future operating models and capabilities, that allow agility and efficiency to quickly capture pockets of growth, will be more relevant to retailers than ever before.

This report highlights how consumer are growing appetite for tech-forward experience are reshaping retail and why safety and convenience will continue to be critical.  

Released: 
September, 2020
Keywords: 
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Released: 
July, 2020
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To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Released: 
March, 2019
Education Section: 
Members Only

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Released: 
March, 2019
Region: 
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Attention and Cognitive Process in Mobile

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Released: 
March, 2019
Education Section: 
 NEW
The future of consumer commerce in APAC

Explore how consumer expectations and preferences are evolving and how brands can be part of the future of consumer and commerce.

Released: 
May, 2024
Region: 
Released: 
March, 2024
Education Section: 
Region: