Trends Reports | Page 6 | MMA Global
  2. Trends Reports
  2. Trends Reports

Trends Reports

Fraud

Fraud Audit - Telecom & Fintech - Case Study

A worldwide telecommunications and financial wire service company was concerned about performance anomalies in their mobile app acquisition campaigns. Certain key performance indicators (KPIs) seemed over inflated, and post-install engagement with important conversion events was less than desirable. For the marketing team, understanding their true return on ad spend (ROAS) was elusive and they were deeply concerned about ad fraud.
Released: 
April, 2020
Education Section: 
Benchmark Studies, Guidelines, Research, Trends Reports
Region: 
Global

Mobile Marketing Ecosystem Report 2020

MMA India with GroupM, a media investment group, has released the much anticipated Mobile Marketing Ecosystem Report (MMER) 2020.

Released: 
February, 2020
Education Section: 
Trends Reports
Region: 
APAC, India, Global
Fraud

MMA & Decision Lab: Ad Fraud India Report

The Mobile Marketing Association and Decision Lab Ad Fraud report is the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavour benefits all stakeholders in the business.

 

Released: 
November, 2019
Education Section: 
Best Practices, Educational Documents, Guidelines, Research, Trends Reports
Region: 
APAC, India, Global
Keywords: 
Ad Fraud
Fraud

Combating Mobile Fraud - MMA Infographic

Released: 
July, 2019
Education Section: 
Definitions, Guidelines, Research, Trends Reports
Attribution
Data
MTA
Privacy

Executive Summary: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

Data sharing is at the heart of Multi-Touch Attribution, and a necessary factor in its successful deployment.
Released: 
May, 2019
Education Section: 
Best Practices, Educational Documents, Guidelines, Research, Trends Reports

Mobile Trends 2018 - Os temas e as tecnologias que vão nortear o mobile marketing – e a sua marca – neste ano​

In this document, the Mobile Marketing Association intends to dissect the main trends that will drive mobile marketing in 2018. Here, you’ll have access to insights, analysis, opinions and projections from some of the great players in the industry, who will discuss the benefits and challenges of topics such as Augmented Reality, Blockchain, Artificial Intelligence, Mobile Payments, Location-Based Services, Multi-Touch Attribution and Transparent Use of Data.

Released: 
April, 2018
File Size: 
758 KB
Education Section: 
Best Practices, Guidelines, Trends Reports