MMA’s Consortium for AI Personalization (CAP) has been running real-world experiments to apply AI and Machine Learning to digital advertising. Case studies. Learn what worked and didn’t work in applying AI to digital advertising and hear from the CMOs and marketing practitioners involved in CAP about how these learnings have reshaped their marketing strategy. And aside from the extreme performance insights, they will share what's really hard about everything in executing digital advertising with AI (and how to undertake it).
Consumers can discover information and brands can forge connections in entirely new ways thanks to Generative AI (GenAI). While most marketers are testing and adopting AI tools to drive marketing productivity, AI agents and conversational campaigns can completely transform a brand’s ability to inform, engage, and even delight consumers in their moment of need, anywhere online.
Unveil the critical impact of GenAI on the marketing landscape. Join us to discover how brands can harness the power of agents and conversational campaigns to drive engagement and growth, and leave with the three essential questions brands must answer to embrace these GenAI solutions.
Vietnam's banking and finance landscape is dynamically evolving with digital advancements shaping marketing strategies. Data analytics, AI, and personalized customer experiences are at the forefront, driven by changing consumer demands and a regulatory framework that dictates marketing approaches. Mobile penetration has catalyzed innovative mobile marketing, and fintech startups are stirring competitive fervor. Despite challenges, there are exemplary cases of marketing excellence. Looking ahead, the sector anticipates further innovations that promise to redefine the efficacy and reach of financial marketing in Vietnam’s vibrant economy.
In the era of digital banking, innovative marketing hinges on the strategic use of digital platforms, social media, and mobile applications. These tools are central to increasing marketing ROI, allowing for precise targeting and analytics-driven campaigns. Financial institutions are tapping into the wealth of customer data, enhancing user engagement through personalized content. The synergy of SEO, content marketing, and influencer partnerships on social media amplifies brand visibility, while mobile apps offer tailored promotions, harnessing the ubiquity of smartphones. Adapting to these digital avenues is key for banks to thrive in the modern financial ecosystem.
