Tammy Phan is the Chief Digital Marketing Officer at Masan Group, one of Vietnam’s leading private corporations with subsidiaries and affiliates in fast moving consumer goods (FMCG), retail, food and beverage, and finance. She leads the digital transformation of Marketing across brand, performance, and personalization.

Prior to Masan and returning to Vietnam, Tammy worked with international companies, Accenture, BCG, American Express and Google.

At Google, Tammy led Marketing for Google Vietnam, partnering with government, civic sector and brands to drive digital adoption across the country. Tammy also built strategic product and channel partnerships across Southeast Asia with B2B startups, technology companies, and advertising agencies to help businesses grow with ads and digital solutions.

Prior to Google, Tammy worked at American Express, where she drove new partnership business development across Asia Pacific. She also has Management Consulting experience in the US and Asia with Accenture and the Boston Consulting Group (BCG).

Tammy is originally from Vietnam, and graduated from Stanford University, and has an MBA from INSEAD in Singapore and France.