• APAC
  • India
  • DACH
  • Thailand
  • Sub-Saharan Africa
Purpose Driven Marketing

Sub-Saharan Africa – Brand Purpose / Activism

The Brand Purpose/Activism category recognises campaigns that harness the power of brand platforms to champion social causes or address significant societal issues. This category emphasizes the role of brands in contributing to the greater good, covering a wide range of initiatives from environmental sustainability to social, political, and economic activism. It underscores the importance of leveraging brand influence and reach to make a meaningful impact on society.

The Pepsodent School Tour Project
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Unilever Ghana and EchoHouse Ghana Limited
Pep mini Netball
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PEP and PEP
Purpose Driven Marketing

Sub-Saharan Africa – Social Impact Marketing

The Social Impact Marketing category honors campaigns that leverage marketing to drive significant social change, focusing on initiatives that contribute to public service, social responsibility, and positive shifts in societal attitudes or behaviours. It recognizes efforts that go beyond conventional marketing to make a meaningful difference in the world.

Standard Bank BeatTheScam
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Standard Bank and VML / Standard Bank
PEP Mini Netball
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PEP and Playmakers / PEP
Jolly Jus
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Tiger Brands and Freshive Digital Agency
Coca-Cola Creations Wozzaah
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The Coca-Cola Company and Essencemediacom
Achieva Exchange
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Standard Bank and M&C Saatchi Abel / Standard Bank
Geisha Mother's Day Activation
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Unilever and Charterhouse Ghana Limited / EchoHouse Ghana Limited
Purpose Driven Marketing

Sub-Saharan Africa – Diversity  &  Inclusion

The Diversity & Inclusion category recognizes campaigns focused on promoting understanding, reducing inequalities, and elevating underrepresented voices, showcasing the power of marketing in fostering a more inclusive society.

PEP Mini Netball
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PEP and Playmakers / PEP
Qina Ndoda Campaign
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Unilever and Naked Brain Communications (Pty) Ltd
Marketing Impact

Sub-Saharan Africa – Brand Experience

The Brand Experience category honors campaigns that create immersive, memorable brand interactions, leveraging innovative strategies and technology to foster deep consumer connections and brand loyalty. Campaigns that redefine the interaction between brands and consumers, setting new standards for how brands engage, inspire, and connect with their audiences creating a 360-customer experience.

Coca-Cola Food Festival
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The Coca-Cola Company and Maurice Publicité Ogilvy
Pep mini Netball
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PEP and PEP
Instant Money Mondays
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Standard Bank and Standard Bank
AXE Fresh Neighbours - Road to Hey Neighbour
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Unilever and Fresh AF (Pty) Ltd
Marketing Impact

Sub-Saharan Africa – Customer Journey Marketing - Lead Generation / CRM

The Customer Journey Marketing - Lead Generation/CRM Category is tailored for campaigns that have significantly enhanced the business by strategically leveraging marketing technology to nurture customer relationships and generate leads. Campaigns that have seamlessly integrated technology to map out and improve the customer journey, driving sales, loyalty, and retention.

TFG Precision Marketing
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TFG and TFG
Introduction to Heineken Silver
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Heineken Beverages and Honest Marketing
Marketing Impact

Sub-Saharan Africa – Product and / or Service Launch

The Product and/or Service Launch category celebrates marketing campaigns that have successfully introduced or reintroduced products or services to the market. This category recognizes the crucial role of strategic marketing in making a launch effective, highlights campaigns that have managed to capture consumer interest, generate buzz, and ultimately drive sales and market share growth from the outset.

Suzuki Jimny Vehicle Launch
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Penquin / Suzuki South Africa and Penquin
Suzuki Fronx Vehicle Launch
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Suzuki Auto South Africa and Penquin
Marketing Impact

Sub-Saharan Africa – Real Time Marketing

The Real Time Marketing category celebrates campaigns that excel in leveraging current data and trends for timely and relevant marketing executions, demonstrating agility and strategic innovation. Campaigns are designed to leverage up-to-the-minute data and trends to deliver content that resonates with the current moment. It recognizes the agility and creativity of brands in using real-time information to craft marketing messages that are highly relevant, engaging, and effective in achieving business objectives.

Carspa AI CRM
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Flow Communications and Flow Communications
LookSee by Standard Bank: Flip the switch to solar
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Standard Bank and Standard Bank
Marketing Impact

Sub-Saharan Africa – Small Budget, Big Impact

The Small Budget, Big Impact category recognizes campaigns that achieve significant marketing success with limited financial resources, with a budget from $5k to $25k, highlighting the power of creativity and strategic efficiency.

#PEPfinds
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PEP and Ogilvy / PEP
Empowering Farmers in Sub-Saharan Africa
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John Deere Financial and Lumico (Pty) Ltd
#PEPFinds
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PEP and Ogilvy / PEP
VodaPay Summer Hydra
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Vodacom and 365 Digital
Instant Money Mondays
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Standard Bank and Standard Bank
Geewiz Commerce Growth
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Geewiz and 365 Digital
Impact Media

Sub-Saharan Africa – Omnichannel Marketing

The Omnichannel Marketing category honors campaigns that achieve a seamless customer experience across multiple channels, showcasing strategic coherence and integration. It celebrates the strategic and tactical prowess of using various media touchpoints including TV, print, radio, outdoor, PR, direct marketing, and digital platforms to craft a coherent brand story that engages consumers at multiple levels of their journey.

Benny
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Tiger Brands and Freshive Digital Agency
Xbox Festive Campaign 2023
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Penquin / Xbox and Penquin
Savings month
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Standard Bank and VML / Standard Bank
Suzuki Jimny Vehicle Launch
Vote for this:
Penquin / Suzuki South Africa and Penquin
Suzuki Fronx Vehicle Launch
Vote for this:
Suzuki Auto South Africa and Penquin
LookSee by Standard Bank: Flip the switch to solar
Vote for this:
Standard Bank and Standard Bank
Transforming Telco Adver with Upstream's Martech
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Upstream and Upstream
TFG Coinquest
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TFG and TFG
AXE Fresh Neighbours - Road to Hey Neighbour
Vote for this:
Unilever and Fresh AF (Pty) Ltd
Impact Media

Sub-Saharan Africa – Cross Digital Media Marketing

The Cross Digital Media Marketing category celebrates campaigns that harness the diversity of digital platforms to create an engaging, integrated, and impactful brand experience, showcasing the power of a comprehensive digital strategy. The category recognizes the importance of a unified digital strategy that spans various applications and devices (minimum of 3), including desktop, mobile, wearables, digital installations etc. Campaigns should emphasize the ability of brands to navigate the complexities of the digital landscape to develop meaningful consumer engagements that drive business impact.

Introduction to Heineken Silver
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Heineken Beverages and Honest Marketing
Suzuki Retail Campaign - Make The Right Choice
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Penquin / Suzuki South Africa and Penquin
Xbox Festive Campaign 2023
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Penquin / Xbox and Penquin
Impact Media

Sub-Saharan Africa – Social Media Marketing

The Social Media Marketing category is dedicated to recognizing outstanding campaigns that utilize social media platforms to achieve marketing objectives. This category celebrates the strategic use of social networks, messaging apps, and text messaging services to engage audiences, drive sales, enhance brand visibility, and foster meaningful connections with communities or consumers emphasizing strategic engagement and innovative content to drive business results.

Savings month
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Standard Bank and VML / Standard Bank
#PEPfinds
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PEP and Ogilvy / PEP
Instant Money Mondays
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Standard Bank and Standard Bank
#PEPFinds
Vote for this:
PEP and Ogilvy / PEP
TFG Coinquest
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TFG and TFG
Standard Bank BeatTheScam
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Standard Bank and VML / Standard Bank
Impact Media

Sub-Saharan Africa – Creator / Influencer / Celebrity Marketing

The Creator/Influencer/Celebrity Marketing category celebrates campaigns that effectively leverage personalities to enhance brand engagement and achieve marketing objectives through authentic and persuasive collaborations. Campaigns that utilize creators, influencers, or celebrities in a strategic manner to reach and engage target audiences. Showcase creative integration of personalities into the brand narrative, resulting in enhanced consumer interaction and engagement.

Qina Ndoda Campaign
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Unilever and Naked Brain Communications (Pty) Ltd
Coca-Cola Creations Wozzaah
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The Coca-Cola Company and Essencemediacom
#PEPFinds
Vote for this:
PEP and Ogilvy / PEP
#PEPfinds
Vote for this:
PEP and Ogilvy / PEP
AXE Fresh Neighbours - Road to Hey Neighbour
Vote for this:
Unilever and Fresh AF (Pty) Ltd
Impact Media

Sub-Saharan Africa – Gaming, Gamification & E-Sports

The Gaming, Gamification & E-Sports category recognizes campaigns that creatively integrate gaming and e-sports to engage audiences and achieve marketing objectives, leveraging interactive and immersive experiences. Campaigns that leverage mainstream gaming applications, gamification in campaigns, or e-sports activities as a significant component of the marketing strategy & how the brand is integrated into the gaming environment is used to engage consumers.

Instant Money Mondays
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Standard Bank and Standard Bank
TFG Coinquest
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TFG and TFG
Xbox Festive Campaign 2023
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Penquin / Xbox and Penquin
Emerging Tech Marketing

Sub-Saharan Africa – Data Insights / Contextual Marketing

The Data Insights/Contextual Marketing category celebrates campaigns that effectively utilize data analytics and technology to deliver personalized marketing experiences. It recognizes the strategic use of customer data, insights, and contextual information to tailor marketing messages and offers that resonate with the individual preferences and behaviors of the target audience. This category underscores the importance of data-driven decision-making in crafting marketing strategies that are not only relevant but also highly engaging and effective in meeting business objectives.

Gold Insights, Gold Returns
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Standard Bank South Africa and Standard Bank South Africa
Introduction to Heineken Silver
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Heineken Beverages and Honest Marketing
Data Clean Room
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Standard Bank and Rainmaker Media
TFG Precision Marketing
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TFG and TFG
Emerging Tech Marketing

Sub-Saharan Africa – Programmatic

The Programmatic category is dedicated to improving targeting, efficiency, and effectiveness in digital advertising. This category acknowledges campaigns that leverage programmatic advertising technology for targeted, efficient ad placements, optimizing digital advertising effectiveness and ROI.

Geewiz Commerce Growth
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Geewiz and 365 Digital
Xbox Festive Campaign 2023
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Penquin / Xbox and Penquin
VodaPay Summer Hydra
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Vodacom and 365 Digital
Creative

Sub-Saharan Africa – Personalization

The Personalization category recognizes campaigns that achieve excellence in delivering highly customized content to consumers, leveraging data and technology to enhance engagement and drive business results.

Gold Insights, Gold Returns
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Standard Bank South Africa and Standard Bank South Africa
Creative

Sub-Saharan Africa – Short or Long Form Video

The Short or Long Form Video category acknowledges campaigns that leverage video content to captivate audiences, utilizing creative storytelling and high production quality to achieve significant engagement and business outcomes. Highlight campaigns that leverage the power of video to convey compelling messages, drive consumer engagement, and enhance brand identity across digital and traditional platforms.

Standard Bank BeatTheScam
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Standard Bank and VML / Standard Bank
Benny
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Tiger Brands and Freshive Digital Agency
Suzuki - Chasing The Fun
Vote for this:
Penquin / Suzuki South Africa and Penquin
AI Marketing

Sub-Saharan Africa – AI-Powered Audience Engagement

The AI-Powered Audience Engagement category celebrates marketing campaigns that utilize artificial intelligence to significantly enhance audience engagement. This award recognizes efforts that employ AI technologies to analyze behaviors, predict preferences, automate interactions, and personalize communications at scale. It showcases how AI can be a critical tool in understanding and connecting with audiences more deeply and effectively, leading to increased engagement, satisfaction, and loyalty.

Carspa AI CRM
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Flow Communications and Flow Communications
Gold Insights, Gold Returns
Vote for this:
Standard Bank South Africa and Standard Bank South Africa
TFG Precision Marketing
Vote for this:
TFG and TFG

Purpose Driven Marketing

  • Brand Purpose / Activism
  • Social Impact Marketing
  • Diversity  &  Inclusion

    • Marketing Impact

  • Brand Experience
  • Customer Journey Marketing - Lead Generation / CRM
  • Product and / or Service Launch
  • Real Time Marketing
  • Small Budget, Big Impact

    • Impact Media

  • Omnichannel Marketing
  • Cross Digital Media Marketing
  • Social Media Marketing
  • Creator / Influencer / Celebrity Marketing
  • Gaming, Gamification & E-Sports

    • Emerging Tech Marketing

  • Data Insights / Contextual Marketing
  • Programmatic

    • Creative

  • Personalization
  • Short or Long Form Video

    • AI Marketing

  • AI-Powered Audience Engagement