Mobile Marketing Futures
Mobile marketing revenues will balloon from $45 million in 2005 to $1.5 billion by the year 2010, in the US alone (source: RBC Capital Markets) – a clear indication that this marketing channel plays an increasingly important role to companies that engage and interact with consumers. Keeping pace with the dynamic field of mobile marketing and the options available for marketers, presents both a challenge and an opportunity.
Join the Mobile Marketing Association for “Mobile Marketing Futures”, a Webinar sponsored by VeriSign, Inc., that will focus on exciting new mobile technologies on the horizon that will shape how agencies and their brand clients reach on-the-move customers. In this Webinar, you will learn about:
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Industry trends and challenges, including case studies from North America, Europe and Asia |
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Challenges that North American wireless carriers are undergoing to meet the demands of the increasingly sophisticated consumer |
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New and future technologies that will allow you to reach customers and provide the ability to increasingly segment and tailor your message: |
- Mobile coupons and ticketing
- Mobile commerce
- Mobile blogs and loyalty
- Mobile TV and video
- Mobile advertising and advergaming
- WAP/mobile applications
- Location services
This informative Webinar is a must-attend for advertising and marketing agencies, consumer brands and others interested in keeping abreast of the evolving mobile channel.
To register visit: http://mmaglobal.webex.com |
Laura Marriott
Executive Director,
Mobile Marketing Association (moderator)
Rob Kramer
Director of Interactive Business Development, VeriSign, Inc.
Additional Speakers:
To be announced
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