2017 Winners Gallery

  • Global
  • North America
  • EMEA
  • APAC
  • LATAM
  • Turkey
  • S. Africa
  • India
  • UK
  • Vietnam
  • Spain
  • MENA
  • Indonesia

Presenting The Smarties EMEA 2017 Winners

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The Adventures of Little Brush Big Brush

EMEA Best In Show

Unilever - Signal and R/GA London for

The Adventures of Little Brush Big Brush

Credits

Studio AKA , Animation Studio, Studio AKA
Amanda Grunner, Child Behaviourist, Fundamentally Children, FundamenChild Behaviouristtally Children
Black Sheep , Audio Story Writing Specialist, Black Sheep
Jungle , Sound Engineers, Jungle
Aaron Lobb, Associate Creative Directors, R/GA
Andy Demianyk, Associate Creative Directors, R/GA
Robert James Powell, Visual Design, R/GA
Anthony Hurlstone, Visual Design, R/GA
Jocelyn Birsch, Content Producers, R/GA
Mary Lynch, Content Producers, R/GA
Adam Reid, Content Producers, R/GA
Chloe Cronyn, Content Producers, R/GA
Matt Deeming, Editors, R/GA
Ed Steadman, Editors, R/GA
Rebecca Rumble, Editors, R/GA
Pete Munro, Client Services, R/GA
Pascal Meline, Client Services, R/GA
Iestyn Keyes, Client Services, R/GA
Grant Duncan, Producers, R/GA
Phoebe Williams, Producers, R/GA
Helen Lightbody, Producers, R/GA
Helin Kotan, Creatives, R/GA
Michael Venner, Creatives, R/GA
Andrea Vergara, Creatives, R/GA
Abdou Cisse, Creatives, R/GA
Akwasi Poku, Creatives, R/GA
Tommy Mancktelow, Strategy, R/GA
Ben Phillips, Strategy, R/GA
Sam Scott, Experience Design, R/GA
Ludvig Sandstrom, Experience Design, R/GA
Anthony Baker, Technology, R/GA
Phil Hawksworth, Technology, R/GA
Eddie Viagea, Technology, R/GA
Matt McGuire, Technology, R/GA
Rasmus , VO Artist,
Marian Alexander Mentrup, Sound Designer,

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Amarula #NameThemSaveThem

EMEA Jury Special Award

Amarula and Liquorice and FCB for

Amarula #NameThemSaveThem

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Marketing Objective

EMEA – Brand Awareness

Gold Winner

GarantiOne Launch Campaign
Garanti Bank and Cereyan Media for

GarantiOne Launch Campaign

Watch Video | Credits
Marketing Objective

EMEA – Lead Generation / Direct Response / Conversions

Gold Winner

One Step Ahead
AXA and Havas Media and GroundTruth for

One Step Ahead

View Case Study | Credits

Silver Winner

Smart Audience Targeting in Facebook Advertising for Personal Loans
Akbank and Akbank for

Smart Audience Targeting in Facebook Advertising for Personal Loans

View Case Study | Credits

Bronze Winner

Pegasus Airlines - To be or not to be
Pegasus Airlines and Hype for

Pegasus Airlines - To be or not to be

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Bronze Winner

Dreams Come True at Boxer with Sunlight
Boxer Superstores and Boxer Superstores for

Dreams Come True at Boxer with Sunlight

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Marketing Objective

EMEA – Product / Services Launch

Silver Winner

Doritos Mix
PepsiCo- Doritos and AdColony for

Doritos Mix

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Bronze Winner

GEMS EVO Switch Campaign
Government Employee Medical Scheme (GEMS) and Yonder Media for

GEMS EVO Switch Campaign

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Marketing Objective

EMEA – Promotion

Gold Winner

#SWHOPPER
BURGER KING® and The Jupiter Drawing Room (Cape Town) for

#SWHOPPER

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Bronze Winner

Vodafone Yanımda(Vodafone With Me) - #What'sInItForMe Campaign
Vodafone and Ketchup Loyalty for

Vodafone Yanımda(Vodafone With Me) - #What'sInItForMe Campaign

Watch Video | Credits
Marketing Objective

EMEA – Social Impact / Not for Profit

Gold Winner

Amarula #NameThemSaveThem
Amarula and Liquorice and FCB for

Amarula #NameThemSaveThem

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Gold Winner

Unilever uGive
Unilever and Liquorice for

Unilever uGive

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Bronze Winner

Enerjisa - Save Your Energy Movement
Enerjisa and Mediacom for

Enerjisa - Save Your Energy Movement

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Media

EMEA – Cross Media

Gold Winner

From Inside the Plot
FIAT and People Initiative for

From Inside the Plot

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Silver Winner

One Step Ahead
AXA and Havas Media and GroundTruth for

One Step Ahead

View Case Study | Credits

Bronze Winner

Ariel: Impossible made Possible
Ariel and Mobitainment & Brainbow Conscious Creatives for

Ariel: Impossible made Possible

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Marketing Objective

EMEA – Cross Mobile Integration

Silver Winner

ZUBİZU Harbiye Open Air Concerts Campaign
Zubizu and Mindshare for

ZUBİZU Harbiye Open Air Concerts Campaign

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Silver Winner

GEMS EVO Switch Campaign
Government Employee Medical Scheme (GEMS) and Yonder Media for

GEMS EVO Switch Campaign

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Bronze Winner

Sütsüz Olmaz
Sütaş and Alametifarika for

Sütsüz Olmaz

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Media

EMEA – Marketing within a Mobile Gaming Environment

Gold Winner

The Adventures of Little Brush Big Brush
Unilever - Signal and R/GA London for

The Adventures of Little Brush Big Brush

Watch Video | Credits

Silver Winner

Masterpass Race
Mastercard South Africa and Digitata Insights (Pty) Ltd for

Masterpass Race

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Media

EMEA – Messaging

Gold Winner

Nike On Demand
Nike and R/GA London for

Nike On Demand

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Silver Winner

Educo - Child Protection Kit
EDUCO and Havas Media for

Educo - Child Protection Kit

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Media

EMEA – Programmatic

Gold Winner

Subway You're the Chef
Subway France and S4M for

Subway You're the Chef

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Silver Winner

Garanti One
Garanti Bankası and Digitouch for

Garanti One

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Media

EMEA – Mobile App

Gold Winner

Shell App for Connected Car
Shell and MOBGEN for

Shell App for Connected Car

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Gold Winner

YAPI KREDI MOBILE APP
YAPIKREDI and YAPIKREDI for

YAPI KREDI MOBILE APP

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Bronze Winner

GarantiOne Launch Campaign
Garanti Bank and Cereyan Media for

GarantiOne Launch Campaign

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Media

EMEA – Mobile Website

Gold Winner

Amarula #NameThemSaveThem
Amarula and Liquorice for

Amarula #NameThemSaveThem

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Media

EMEA – Mobile Search

Silver Winner

Dunlop Mobile Search
Dunlop Tyres SA and Conversation LAB for

Dunlop Mobile Search

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Media

EMEA – Mobile Native

Silver Winner

Yandex Traffic Blogger
Vodafone and Mindshare Turkey for

Yandex Traffic Blogger

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Bronze Winner

Knorr Pita Line
Unilever / Knorr and Mindshare for

Knorr Pita Line

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Media

EMEA – Mobile Social

Gold Winner

Unilever uGive
Unilever and Liquorice for

Unilever uGive

Watch Video | Credits

Silver Winner

The Adventures of Little Brush Big Brush
Unilever - Signal and R/GA London for

The Adventures of Little Brush Big Brush

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Technology

EMEA – Innovation

Gold Winner

Shell App for Connected Car
Shell and MOBGEN for

Shell App for Connected Car

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Silver Winner

Last Chance
Unilever / Cornetto and Mindshare Turkey for

Last Chance

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Bronze Winner

Knorr Dinner on Demand
Unilever and Liquorice for

Knorr Dinner on Demand

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Technology

EMEA – Location Based

Gold Winner

One Step Ahead
AXA and Havas Media and GroundTruth for

One Step Ahead

View Case Study | Credits

Gold Winner

Subway You're the Chef
Subway France and S4M for

Subway You're the Chef

Watch Video | Credits
Technology

EMEA – Mobile Payments

Gold Winner

Shell App for Connected Car
Shell and MOBGEN for

Shell App for Connected Car

Watch Video | Credits
Technology

EMEA – The Internet of Things - Products in the Market

Silver Winner

Lipton Green Tea
Lipton and InMobi, Unilever for

Lipton Green Tea

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Technology

EMEA – Mobile Video

Gold Winner

The Adventures of Little Brush Big Brush
Unilever - Signal and R/GA London for

The Adventures of Little Brush Big Brush

Watch Video | Credits

Silver Winner

Winter Is Coming
Pegasus Airlines and Hype for

Winter Is Coming

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Silver Winner

Anthony Joshua vs Wladamir Klitschko: Beats Media House
Beats by Dre and HAVAS MEDIA for

Anthony Joshua vs Wladamir Klitschko: Beats Media House

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Bronze Winner

SA Home Loans House Rules
SA Home Loans and Liquorice for

SA Home Loans House Rules

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Technology

EMEA – 360 Degree Video

Gold Winner

From Inside the Plot
FIAT and People Initiative for

From Inside the Plot

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Silver Winner

Beyond A Stadium
Turkcell and BPN İstanbul for

Beyond A Stadium

Watch Video | Credits

    Marketing Objective

  • Brand Awareness
  • Lead Generation / Direct Response / Conversions
  • Product / Services Launch
  • Promotion
  • Social Impact / Not for Profit
  • Cross Mobile Integration
  • Marketing Objective

  • Cross Media
  • Marketing within a Mobile Gaming Environment
  • Messaging
  • Programmatic
  • Mobile App
  • Mobile Website
  • Mobile Search
  • Mobile Native
  • Mobile Social
  • Technology

  • Innovation
  • Location Based
  • Mobile Payments
  • The Internet of Things - Products in the Market
  • Mobile Video
  • 360 Degree Video