How marketers need to learn from movie studio Warner Bros. experience with mobile as consumers increasingly consume and buy content via mobile devices, as well as respond to marketing messages in that medium.

Themes:

• Examining the latest developments in evolving consumer mobile behavior with consumption of movies 
• Insights into how mobile drives entertainment decisions 
• How mobile provides new areas of content distribution and revenue for the studio
• The scoop on how Warner Bros. is using mobile to enhance consumers’ enjoyment of movies
• How Warner Bros. and Flixster are leveraging UltraViolet, the new movies platform, to boost consumer enjoyment of movies they own by providing access to that content from any device, be it a PC, smartphone or tablet
• Best-practice tips