Unpacking the 2020 Holiday Season: Leveraging Consumer Trends to Drive Increased ROI
Thursday, October 22, 2020 - 2:00pm to 3:00pm EDT
Let’s face it, the 2020 Holiday season will be nothing like we’ve ever seen. Limited physical gatherings. Fewer jet setters. A predominantly online holiday. In fact, as you might expect, it is predicted that more than half (69%) of consumers plan to do more shopping online than in previous years and 1 in 4 plan to start their holiday shopping earlier than before.
This increase in eCommerce together with real intent shopping data, unique to eCommerce platforms, provides new opportunities for marketers who have depended on content-based assumptions or historical holiday data to uncover whether or not a consumer is in-market. By accessing new trends and online shopping patterns in real-time, you should never miss a single shopping moment.
Join Scott Kelliher from eBay Ads as he shares results from a recent consumer Holiday study out of eBay and discuss real actions shoppers are taking that will help you make the biggest impact this holiday season.