We will highlight the technology, media and most importantly human behavioral changes (consumption, choice, control, access) over the past several years.

We will cite specific evidence, e.g. disruptive networks, media, businesses, technologies, political and social changes, etc.

We will call-out the impact and shifts these changes have wrought in the swirl of the emerging ecosystem of brands and people.

We will explore specific case studies of brands and marketers leading the way towards a new kind of truly enmeshed marketing where 99% of all brand experiences ultimately come together in the last 12 inches held in the palm of nearly 7 billion people's hands.

Issues to Debate: 

• What does the future of media, advertising and product marketing look like?
• Is there a requirement for a new kind of 'creative' talent, more technic than aesthetic.
• What does this mean for the future of competition and brand loyalty? Is the enmeshed experience on our mobile devices the home for a new kind of CRM?
• What are actions to take now?