How Miller Lite and Charmin Both Leveraged Twitch Influencers to Reach the Unreachables | MMA
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Wednesday, October 28, 2020 - 2:00pm to 3:00pm EDT

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The unreachables are a highly desirable demographics made up of tech savvy millennials  that are cord-cutters or cord-nevers. In this webinar, Stephanie Quan, Director of Program Management, Brand Partnership Studio at Twitch, will share how two brands, Miller Lite and Charmin, collaborated with and leveraged Twitch personalities to create branded content that was able to reach this elusive demographic. Find out the strategies and tactics they employed to drive engagement with the brand, win new consumers and cement themselves in the heart of the gamer community

Speakers: 
Director of Program Management, Brand Partnership Studio
Twitch
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