How to Design a High Performing Marketing Organization
Tuesday, November 12, 2019 - 2:00pm to 3:00pm EST
In response to dramatic changes in the marketing environment, many firms have launched initiatives to transform the marketing organization. These initiatives, often centered around adding new technologies, are managed as separate projects and result in fragmented efforts that increase organizational confusion and threaten the operating effectiveness of the firm. Based on 2+ years of research, jointly conducted by academics and practitioners, the MOSTT project has developed a framework and a set of tools to help marketing organizations identify the capabilities most needed for success.
Join the webinar to learn how you can:
- Define the unique value that your marketing organization can create for customers and the firm
- Assess the fit between the role of your marketing organization and capabilities currently available.
- Create a change agenda specific to your firm to build/ keep/reduce capabilities and deliver high performance