MMA EMEA Webinar Series "There is no New Normal" How Covid-19 is driving Consumer Transformation? | MMA Global

MMA EMEA Webinar Series "There is no New Normal" How Covid-19 is driving Consumer Transformation?

Wednesday, November 4, 2020 - 12:30pm to 1:30pm EST

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The world of business is undergoing one of the most profound transformations of the last century. The short-term disruption of COVID-19 creates an extraordinary marketplace, where 90% of the interactions a brand has with its consumers and customers will be through digital channels.

As the global pandemic creates massive changes in our society, marketers are seeking the right path forward. In this webinar, leading marketers and subject matter experts will examinehow consumers and brands have been transformed by COVID-19 and provides guidance for how brands can emerge stronger in the years ahead. This invaluable session explores:

· Best practices in customer experience by leading brands Garanti BBVA, SAS, Unilever and Turkcell
· Consumer behavior and purchase pattern changes
· Brand loyalty practices and shifts
· What brands need to know to best to navigate customer experience
· Lot’s more

 

Remark: The Mobile Marketing Association, Inc. “(MMA”) may use each webinar registrant’s contact information for direct MMA outreach.  Additionally, MMA will provide its sponsoring partners with the contact information of each registrant.  Furthermore, MMA’s sponsoring partners will be provided the webinar’s Questions & Answers so that sponsors may follow up with individual registrants.  In no other way will the MMA directly sell, lease or use a registrant’s contact information.

Notice of data transfer to SAS with link to SAS Privacy Statement: “Your contact information will be shared with SAS Institute Inc. and its affiliates.  All personal information will be handled in accordance with the SAS Privacy Statement. EN:https://www.sas.com/en_us/legal/privacy.html

Speakers: 
Executive Vice President - Customer Solutions and Digital Banking
Garanti BBVA
Vice President Foods & Refreshment NAMETRUB
Unilever Turkey
Chief Marketing Officer
Turkcell
Customer Experience Advisor
SAS
Country Director
MMA Germany
L'Oreal Professor of Marketing & Director of the Oxford Future of Marketing Initiative
Said Business School, University of Oxford