Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy?

Join Brian Wiechowski, Director of Business Development – Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics:

• Mobile Privacy 101: compliance, brand, and consumer engagement 
• State of the industry: regulation, self-regulation, and consumer behaviors
• Your top three priorities for 2013: privacy policies, data collection, and consumer preference