Debunking the 6 Myths of Location-Based Measurement | MMA
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Wednesday, October 5, 2016 - 2:00pm to 3:00pm EDT

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Debunking the 6 Myths of Location-Based Measurement

Offline attribution is the holy grail for marketers, and many players across the industry are working hard to solve for it. With all of this excitement, it’s natural for some misinformation to spread.

In this webinar, we’re setting the record straight. Join us to hear the most common “myths” in the industry – ones we’ve heard time and time again from agencies, brands, and industry peers – and the true story for each. 
Key takeaways will include:

•    The actual limitations of location data precision
•    Why sample size is a key factor in accurate and actionable results
•    How to set up offline attribution for more than just digital media
•    Why location data is complementary and additive to traditional transaction studies


Executive Director, Strategic Measurement Partnerships
VP of Product
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