Leading Marketers to Brand Safety Excellence | MMA

With the rise in threats from fake news, inappropriate content, marketing tech, the digital supply chain, ad fraud and socially responsible consumers, marketers need a sound brand safety strategy to protect their brand’s image and reputation, as well their media investment.

This educational series is designed to help marketers deepen their knowledge of brand safety challenges and formulate proactive responses to them using peer-validated best practices and practical worksheets.

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Monday, June 28, 2021 - 1:00pm EDT to Wednesday, December 8, 2021 - 2:00pm EST
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5 Chapter Presentations
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Following this series, marketers will be able to:

  • Create and implement a brand safety strategy 
     
  • Refine, adjust, and evolve an existing strategy
     
  • Establish baselines, protocols, and leverage lessons learned
     
  • Share best practices and actionable insights with their organization
     

The Brand Safety Institute (BSI) is MMA’s Partner on Brand Safety supporting one another with creating brand safety thought leadership, tools, and training to disseminate to MMA members and the public.

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