MOBILE IS THE KEY DRIVER OF SUCCESSFUL CAMPAIGNS

Friday, 25th September, 8:00 - 11:00am   Mobile is the key driver of successful campaigns   The topic is inspired by a selection of innovative top global and regional winners of Award shows like Spikes, Cannes and Effie and Coke cases done in Vietnam. Through the session, two speakers will get you to discover how mobile becomes elementary for all your business and ...

LOCATION-BASED ADVERTISING

Thursday, 27th August, 8:00 - 11:00am   Right message . Right time . Right LOCATION   It will identify the right advertising opportunities for each campaign. This is more relevant ads that capture mobile audiences’ attention across media and devices. It focuses on these platforms.   • IP-based targeting • Wifi-based targeting ...

COMMUNICATING TO CUSTOMERS, ON A MULTI-SCREENING ERA ON THE RISE

Tuesday, June 30 2015, 10:00 – 11:00am     No doubt we are in a multiscreen era, and the marketing budget allocation is getting more and more complicated every day. Multi-media drive greater ROI than single media. The impact of TV has its limits. A strong online component can add the same incremental impact at the minimal cost. Disconnected content drives down the ...

GO MOBILE FIRST

Thursday, 30 July 2015, 8:00-12:00am   Leveraging the uniqueness of mobile, GO MOBILE FIRST is one of the biggest mobile marketing conferences in 2015 to focus on how brands can acquire and reach new customers and others, with the brimming options in the mobile toolbox including programmatic, location, video and more.   GO MOBILE FIRST conference will keep ...

SOCIAL CARE - WHY IS IT IMPORTANT IN OUR SOCIALLY ENABLED WORLD?

Friday, 26 June 2015, 8:30-10:00am    Customers nowadays are using social media to amplify their dissatisfaction.  They expect service industry to have full visibility of their online and offline activities, and resolve their issues quickly.  Anything less will result in frustration and churn, which can have a huge impact on the business.   Are...

OFFLINE TO ONLINE INTEGRATION

Friday, 22 May 2015, 8:30-10:00am    It’s no surprise that consumers tend to be distracted; recent research from Reponsys shows that customers tend to spend 30 seconds or less absorbing digital content, making it especially important to reach them on a variety of channels. Other research shows that they expect seamless access across channels, with a Multichannel ...

HOW TO COME UP WITH A POWERFUL IDEA ON DIGITAL

Friday, 24 April 2015, 8:30-10:00am    It’s really hard to get attraction of 41 million of internet users among thousands of campaigns active in the same time. The smarter the users are, the harder the brands put their efforts. One of key successful criteria is how to innovate your story to be a star among those. Tracking the journey of creativity from perspectives...

SOCIAL CAMPAIGNS DURING TET - IMPACT OF EMOTIONAL ENGAGEMENT TO CONSUMERS

Thursday, April 16 2015, 10:00 – 11:00am   Tet Vietnam has been always a special occasion for family members and friends to reunite. Taking advantage of this, many brands ran campaigns that aimed for emotional engagement via traditional activities during Tet. We are looking into 2 campaigns that were run during Tet 2015 to evaluate the effect of online customer engagement. ...

M-COMMERCE VIETNAM – CATCHING “MOBILE – FIRST” TO GROW

Tuesday, 31 March 2015, 8:30-10:00am    According to Flurry Analytics Report in 2013, Vietnam achieved a 266% growth of cell phone users, only lower than Columbia with 278%. Likewise, in its latest report, Nielsen revealed that Vietnam, with 58%, is now among the top 3 nations in Southeast Asia of frequent mobile-buyers.   On the other hand, U.S. Census ...

CONTENT MARKETING UNVEILED - 5 STEPS TO EFFECTIVE VIDEO

Tuesday, Feb 10 2015, 9:30 – 10:30am   According to Campaign Asia Magazine’s Content Marketing Summit in Shanghai late last year, content marketing is getting very dominant in media, with a big shift from reading bloggers’ texts to watching video online. According to Nielson report in 2014, Vietnam is the highest viewing online video content country in SEA...