Mobile First Content

 

 

With the explosive growth of mobile, customers' behaviors are radically changing; they're more mobile and more compressed for time. Following that mobile's rise, brands should be at where customers are, and articulate compelling value, quickly and often on a small screen. It's time to think mobile to be treated as the very first step in content planning - not as an afterthought.
 
 
To catch up with this trend, don't hesitate to join our TOP experts from Zalo, Millward Brown VietnamMirinda, and DigiPencil MVV following these topics:
 
 
1> How brands should engage the camera-first generation.
 
Discover how Vietnamese is changing the way they express themselves and communicate with camera. Learning how brands should engage with them in creative ways.
 
 
2> How to get your ad message to make an impression on mobile.
 
Mobile has rapidly become the key format for developing successful digital-centric ad campaigns. However, getting consumers to register your brand message can be more complex than in traditional media. Therefore, the rulebook for making your mobile advertising more likely to stick would be really helpful.
 
 
3> Stop being Mobile-friendly. Be Mobile-first.
 
If your brand or company hasn't thought of how to become "mobile first" or leveraging the capabilities of the mobile platform, or most importantly mobile content strategy, you will be disconnected.
 
 
4> Mobile is not only a device.
 
It is a life style and all about engagement!
 
 
 
Let join us to learn the answers for yourself!
 
 

SPEAKERS:

 

Nguyen Tien Huy

Managing Director

Phil Worthington

Managing Director

Chu Thi Diem Thuy

Head of Strategic Planning

Nguyen Thi Bich Ngoc

Marketing Manager

 

AGENDA:

8:30 am - 9:00 am: Open for Registration
 
9:00 am - 9:05 am: Welcome Speech 
 
9:05 am - 9:30am: How should brands engage the camera-first generation by
Nguyen Tien Huy | Managing Director | DigiPencil MVV
 
9:30am - 9:55am: How to get your ad message to make and impression on mobile by
Phil Worthington | Managing Director | Kantar Millwardbrown
 
9:55am - 10:20am: Stop being Mobile-friendly. Be Mobile-first by
Chu Thi Diem Thuy | Head of Strategic Planning| Adtima
 
10:20am - 11:00am: Mobile is not only a device. It is a life style and all about engagement by 
Nguyen Thi Bich Ngoc | Marketing Manager | Mirinda - SuntoryPepsico
 
11:00am - 11:30am: Closing & Free Networking 
 
 
 
 
 
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