HOW TO COME UP WITH A POWERFUL IDEA ON DIGITAL

Friday, 24 April 2015, 8:30-10:00am 

 
It’s really hard to get attraction of 41 million of internet users among thousands of campaigns active in the same time. The smarter the users are, the harder the brands put their efforts. One of key successful criteria is how to innovate your story to be a star among those. Tracking the journey of creativity from perspectives of a leading brand, and a creative agency to unlock your concerns. Join us to put right change on renewing your brand and  making it more tasty on your customers’ eyes.
 
Your tracks are instructured as follows:
  •         Busting Myths / Misperceptions about Digital
  •         The "Do Culture" vs the "Say Culture” on a Digital Medium
  •         Importance of Insights in a Digitized-World
  •         The Virtuous Circle of Digital Creativity (70-20-10)
  •         Measuring Creativity
  •         Showcasing Best-In-Class-Examples
 
VENUE
Venue: Grand Hotel Saigon, 08 Dong Khoi, District 1, HCMC (Corner Dong Khoi & Ho Huan Nghiep Street)
 
SPEAKERS

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Baptiste Lejeune
Head of Digital
 LOWE Vietnam
 
 

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Pham Hai Ngoc Han
Digital Manger
FMCG Brand
 
 
AGENDA
8:30am - 9:00am: Open for Registration 
9:00am – 9:40am: Rebuild a booming idea on Digital 
9:40am – 10:00am: Q&A 
10:00am: Free Networking 
 
TICKET PRICE & BENEFITS
Ticket price: 395,000 VND
 MMA’s customers will be offered 20% discount on ticket price
 
 
 
SPONSORS
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SUPPORT PARTNERS
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EXLUCIVE TICKET DISTRIBUTOR
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Others