CRM - Future Marketing Model

  Lately, CRM has been transforming from a should-have element to a must-have in every campaign, strategy and even brand’s vision. Nevertheless, it’s now the age of digital and mobile being the ruler, how marketers can transform themselves to utilize this fact to reach and engage with the customers in every phrases of their journey? In this workshop, our top experts ...

Mobile First Content

    With the explosive growth of mobile, customers' behaviors are radically changing; they're more mobile and more compressed for time. Following that mobile's rise, brands should be at where customers are, and articulate compelling value, quickly and often on a small screen. It's time to think mobile to be treated as the very first step in ...

Transforming Brand's Conversation Through Mobile

  It is a marketers’ dream to have a direct one-on-one and personal conversation with each of their existing, and potential, consumers, not just for customer service but throughout the entire consumer purchase funnel from awareness to purchase to advocacy. In addition, in the duration of a 24 hour day, as a consumer will only use a small number of apps, for ...

Demystifying M-Commerce

  DEMYSTIFYING M-COMMERCE  The world is moving from Mobile First to Mobile Only. Vietnam is not off the map. In fact, we have most mobile engaging users in the region and Google APAC Smartphone Apps Research (July 2016) stated 60% lapsed users will return to an app if they see an increase in relevancy to their needs. Needless to say, cellphone is now the first screen to...