The influence of mobile and digital consumers cannot be denied. The consumers are forcing digital transformation with the use of mobile devices and with the demand for personal mobile experience. Consequently, brands need to Reinvent Mobile Marketing that will help serve the expectations of an increasingly mobile first population via this transformation. As part of it, mobile has moved beyond the phone and Marketers need to work hard around customers through optimisation, acquisition, engagement, personalisation, location, data management and conversion tactics of mobile marketing. The M-Marketers Vietnam will gather more than 12 regional and local mobile leaders from various industries to share some best practices and challenges faced of being present and relevant across devices, understand touch points of customers journey through real time, flexible and contextual marketing and to boost ROI in form of business results in Vietnam landscape.