Committees

Employees of member companies are eligible to participate in MMA Committees. To join a committee, contact [email protected]

MMA committees and working groups consist of executives who discuss key issues for a specific industry segment, technology or business issue. The committees and working groups meet on an ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative area and membership. The work of many of the committees results in guidelines and best practices, many of which are documented here.

Market Education & Certification Program Committee

Develop an industry level certification program for mobile marketing professionals in Vietnam

Launch a long-term education program to match with the market’s demand to educate the advertising community and practitioners. Develop and build local mobile marketing hub in Vietnam.

Work with other Committees to run any workshop or seminars as appropriate.

 

Co-chairs:

Jacob Kvist - Group M

Phan Dang Tra My - Admicro

 

Member Companies:

Admicro

Adtima - Leader in Mobile

Aka Digital

Centech

Friesland CampinaVietnam

GET

GroupM

Kantar Media

M Target Asia

Unilever

Vietguys

Vserv

Zenith Optimedia

 

Mobile Advertising Guideline: Measurement and Ad Standard Committee

Identify and articulate best practice approaches to mobile measurement and data collection in contract with web in market funnel, from brand awareness to engagement to conversion to loyalty

Develop the smartest methodology for mobile advertising; understand exactly how mobile ads are being served, counted, filtered and reported.

Establish standards for mobile ad unit sizes, as well as offering guidance on emerging platforms such as tablets, which makes it easier for buyers and sellers to conduct business.

 

Co-chairs:

Etienne Ricco - Zenith Optimedia

Nguyen Anh Tuan - Adtima (Leader in Mobile)

 

Member Companies: 

Adtima - Leader in Mobile

Centech

GET

Gmark Corp.

Goldsun Focus Media

Group M

Incom Saigon

Kantar Media

M Target Asia

Unilever

Viber

Vietguys

Vserv

Zenith Optimedia
 

 

Research Committee: Analytics, Metrics & Measurement

Measure market scale and consumer behavior regarding mobile marketing

Understand brands and marketers expectations on the mobile medium 

 

Co-chairs:

Tran Thi Thanh Mai - Kantar Media

Satya Ghosh - Unilever 

 

Member Companies:

Admicro

Adtima - Leader in Mobile

Aka Digital

Centech

eBrand

Friesland Campina Vietnam

GET

Goldsun Focus Media

Incom Saigon

GroupM

Kantar Media

M Target Asia

Unilever

Viber

Vietguys

Vserv

Zenith Optimedia