Mobile Marketing Association Vietnam (MMA Vietnam)

MMA Vietnam was established to fulfill MMA’s mission in local market. 

The MMA Vietnam also fosters industry and organizational growth through the adoption of mobile marketing practices and the reduction of market friction. Essentially, the goal is to make it easier and more practical to buy, sell, create, and protect the mobile experience throughout the path-to-purchase globally and regionally. The MMA Vietnam facilitates this by working in three key areas:

1/ Strategic Initiatives & Research: The MMA Vietnam facilitates industry coalitions and curates conversations that foster the development of specifications and frameworks, best practices & guidelines, and eventually evolve into standards and public policy. Additionally, The MMA’s research provides evidence of mobile’s impact on the practice of marketing, business and management, and decision-making.

2/ Education & Publications: The MMA Vietnam develops and disseminates the learning assets our members need to increase skills and knowledge around strategy (why), creative (what) and execution (how and when) of mobile marketing. The MMA’s educational resources include live training, case studies, videos, white papers, and customized solutions developed in concert with our member companies.

3/ Events & Programing: The MMA Vietnam offers a network of global, regional, and local events and awards programs, delivered both in person and virtually. To support the growth of member corporations, the individuals within them, and the industry as a whole, MMA Vietnam has a rich mix of programming that blends thought-leadership, capabilities exchange, along with partnership building and business development.